The programme combines theoretical and practical knowledge, and it is also possible to specialise in one of two key areas: innovation or entrepreneurship. The first area concentrates more on knowledge of the processes of innovation and is aimed at those wishing to become involved in development within either private or public sector organisations. The entrepreneurship specialisation is aimed more at practical business development and is well suited to those wishing to be entrepreneurs or become involved with innovation. Within this specialisation, students will also study at Gründerskolen.