YOU WILL LEARN HOW TO ACHIEVE GOOD RESULTS
The programme will provide you with in-depth knowledge of what determines whether enterprises succeed or fail with their marketing activities. Some of the most important topics of the programme are: marketing history, statistical methods, and financial consequences of investments related to marketing. The Master in Strategic Marketing Management will provide you with the academic and professional strength you need for managerial positions in marketing in enterprises and organisations, both in Norway and abroad. The programme is taught in English. This will give you a good command of English, which is a necessity today for most managers in Norway and abroad.
This master's programme is also a Double Degree programme, which means that you can be awarded an additional master's degree. If you are qualified for the double-degree option, you will study one year at BI and then one year at one of our partner institutions abroad. Thus, you will earn two master's degrees in two years; one from BI and one from the partner institution.
BI has a double-degree arrangement with the University of Groningen, which is the third largest university in the Netherlands. The University of Groningen has been ranked the best university in the Netherlands for three years in a row.