At BI Norwegian Business School you can take a Master of Science in Strategic Marketing Management. This is a highly recognised educational programme that will provide you with a solid basis for managerial positions in market-oriented organisations.​

By taking the Master in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market. This could be your path to a leadership career in marketing management. If you want an international career, the fact that BI's Department of Marketing is ranked top ten in Europe gives you a good starting point and an education that is recognised in other countries.​


The programme will provide you with in-depth knowledge of what determines whether enterprises succeed or fail with their marketing activities. Some of the most important topics of the programme are: marketing history, statistical methods, and financial consequences of investments related to marketing. The Master in Strategic Marketing Management will provide you with the academic and professional strength you need for managerial positions in marketing in enterprises and organisations, both in Norway and abroad. The programme is taught in English. This will give you a good command of English, which is a necessity today for most managers in Norway and abroad.

This master's programme is also a Double Degree programme, which means that you can be awarded an additional master's degree. If you are qualified for the double-degree option, you will study one year at BI and then one year at one of our partner institutions abroad. Thus, you will earn two master's degrees in two years; one from BI and one from the partner institution.

BI has a double-degree arrangement with the University of Groningen, which is the third largest university in the Netherlands. The University of Groningen has been ranked the best university in the Netherlands for three years in a row.​

This programme allows you to develop your analytical skills with a marketing focus thanks to its quantitative approach in most of the lectures.

Andrea Téllez BeltránMSc in Strategic Marketing Management


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