1. Specialisation Objectives
The four-year doctoral specialisation in marketing is designed to produce graduates that are able to contribute to the advancement of marketing theory and practice. The programme focuses on developing the doctoral candidates’ theoretical knowledge and methodological skills required to become successful marketing researchers.
The department seeks candidates with a strong background in disciplines that are fundamental to marketing such as economics, psychology and sociology, who are intellectually curious, interested in an academic career in research and teaching, and who possess strong communication and analytical skills. It is expected that graduates of the programme will be placed at other leading research institutions.
The doctoral programme is an important element of the marketing department’s research agenda and of BI Norwegian Business School’s vision to become a leading research-based business school in Europe.
2. The Department
The marketing department consists of 32 faculty members, including seven professors, fourteen associate professor and twelve adjunct professors.
Based on number of publications in top-tier academic journals, the American Marketing Association recently ranked the department among the 10 best in Europe. The department has won several prestigious research awards, including the MSI H. Paul Root Award, the IMR International Marketing Award and the Louis W. Stern Award.
The marketing department has two research centers:
Centre for Advanced Research in Retailing
The Centre for Advanced Research in Retailing (CARR) consists of a team of researchers that seek to develop new theories and methods to explain developments in the retailing industry. The center is also a key source of knowledge for the bachelor programme in Retail Management.
Norwegian Customer Satisfaction Barometer
The Norwegian Customer Satisfaction Barometer (NCSB) is an index that measures the satisfaction and loyally of business customers and consumers across the Norwegian economy. It serves as an economic yardstick for companies, consumers and government agencies. The NCSM also represents an important source of data for the marketing faculty.
Editorial Review Board Members
BI Norwegian Business School’s marketing faculty is recognized by their peers and hold numerous review board positions at influential journals, such as
- The Journal of Marketing (JM)
- The International Journal of Research in Marketing (JRM)
- The Journal of Service Research (JSR)
- The Journal of Business Research (JBR)
- The Journal of International Marketing (JIM)
- The European Journal of Marketing (EJM)
- The International Journal of Service Industry Management (IJSIM)
- The Decision Sciences Journal (DS)
- The Journal of Business-to-Business Marketing (JBBM)
3. Areas of Research
The department seeks candidates interested in all areas of marketing, including marketing management/strategy, consumer behavior, marketing channels/purchasing, international marketing, and marketing research.
4. Distinguishing Features of the Specialisation
- Only highly qualified candidates are accepted into the programme.
- The candidates join a selective group of PhD candidates from world class institutions across the globe.
- The candidates work closely with the research faculty and are involved in ongoing research in the department.
- PhD seminars are taught by experts in the respective areas of research.
- The Center for Advanced Research in Retailing, the Norwegian Customer Satisfaction Barometer as well as an experimental lab all provides unique opportunities for conducing empirical research.
- Each year one candidate is selected to attend the prestigious AMA Sheth Foundation Doctoral Consortium which brings together the up-and-coming marketing doctoral candidates with the world’s most distinguished marketing faculty.
- All PhD candidates receive financial support while in the programme.
