Faculty Profile

Maria Isaksson

Associate Professor - Department of Communication and Culture

Biography

I am an Associate Professor at the BI Norwegian Business School. I have a Ph.D. degree from Åbo Akademi University from 2000 with a thesis on cross-cultural argumentation, and a Master's degree from Purdue University. I was a faculty member of the English Department, Åbo Akademi University, and worked as teaching assistant in the ESL Rhetoric program at Purdue University. After joining BI in 1997, I was head of Department of Communication, Culture and Languages in 1998-2004.

As a board member of the Nordic Network for Intercultural Communication I co-chaired the conference in 1999, and was co-chair for the 8th European Convention of the Association of Business Communication.

Research areas
My primary research interests are in leadership rhetoric, political and religious rhetoric, corporate website rhetoric, organizational identity discourse, cross-cultural communication. My current research focuses on leadership rhetoric, epideictic rhetoric, corporate website rhetoric.

Teaching areas
I teach rhetoric and leadership communication in executive programs, both Master's and Bachelor's.

Publications

Isaksson, Maria & Flyvholm Jørgensen, Poul Erik (2018)

Connecting with Citizens. The Emotional Rhetoric of Norwegian and Danish Municipal Websites

Nordicom Review Doi: 10.2478/nor-2018-0005.

Isaksson, Maria (2016)

Ytringsanstendighet. Norsk utenrikspolitikk i møte med moskéens retoriske ytringsrom

Alm, Kristian; Brown, Richard Mark & Røyseng, Sigrid (red.). Kommunikasjon og ytringsfrihet i organisasjoner

Jørgensen, Poul Erik Flyvholm & Isaksson, Maria (2015)

The compassionate organisation: Contesting the rhetoric of goodwill in public sector value statements

International Journal of Public Sector Management, 28(1), s. 72- 83. Doi: 10.1108/IJPSM-09-2013-0132

Isaksson, Maria (2011)

Talets gyllene ögonblick. Retorik för fest och politik – en norsk och amerikansk fallstudie

Drønen, Tomas Sundnes; Fretheim, Kjetil & Skjortnes, Marianne (red.). Forståelsens gylne øyeblikk : festskrift til Øyvind Dahl

Jørgensen, Poul Erik Flyvholm & Isaksson, Maria (2010)

Credibility in Corporate Discourse

Trosborg, Anna (red.). Pragmatics across Languages and Cultures. Handbooks of Pragmatics

Isaksson, Maria & Jørgensen, Poul Erik Flyvholm (2010)

The rhetoric of corporate mission statements: Virtues and emotions for the market

Kelly-Holmes, Helen & Mautner, Gerlinde (red.). Language and the Market

Isaksson, Maria & Jørgensen, Poul Erik Flyvholm (2010)

Communicating Corporate Ethos on the Web: The Self-Presentation of PR Agencies

Journal of Business Communication, 41(2), s. 119- 140.

Jørgensen, Poul Erik Flyvholm & Isaksson, Maria (2008)

Building credibility in international banking and financial markets: A study of how corporate reputations are managed through image advertising

Corporate Communications. An International Journal, 13(4), s. 365- 379.

Svennevig, Jan & Isaksson, Maria (2006)

Communication strategies in a joint venture between the Nordic and the Post-Soviet countries

Dahl, Øyvind, Jensen, Iben, Nynäs, Peter (eds.). Bridges of understanding. Perspectives on intercultural communication

Isaksson, Maria (2005)

Ethos and Pathos Representations in Mission Statements: Identifying Virtues and Emotions in an Emerging Business Genre

Trosborg, Anna & Jørgensen, Poul Erik Flyvholm (red.). Trosborg Anna & Flyvholm Jørgensen, Poul Erik (Eds.) Business Discourse. Texts and Contexts

Svennevig, Jan & Isaksson, Maria (2005)

Kulturell og kommunikativ kompetanse som suksessfaktorer å finne tonen med russiske handelspartnere

Magma - Tidsskrift for økonomi og ledelse, s. 54- 61.

Bang, Tor & Isaksson, Maria (2017)

The Listhaug Doctrine: A Strict and Fair Immigration Policy?

[Academic lecture]. The Sixth “Rhetoric in Society” Conference of the RSE.

Isaksson, Maria & Jørgensen, Flyvholm, Poul Erik (2016)

Brexit: Coming to Terms with a Dominant Rhetoric of Fear.

[Academic lecture]. Media and Politics in Times of Crisis and Change.

Svennevig, Jan & Isaksson, Maria (2014)

Språk, retorikk og ledelse

Brønn, Peggy Simcic & Arnulf, Jan Ketil (red.). Kommunikasjon for ledere og organisasjoner

Isaksson, Maria (2012)

The public value of epideictic rhetoric. Opportunities and challenges for the academic community

[Academic lecture]. Docent prøveforelesning.

Isaksson, Maria & Jørgensen Flyvholm, Poul Erik (2012)

Visionary rhetoric in the Danish and Norwegian Prime Ministers’ New Year’s address 2012

[Academic lecture]. NIC Nordic Network for Intercultural Communication..

Isaksson, Maria (2012)

Beyond the boundaries of politics and religion. The rhetoric of identification in Norwegian foreign affairs

[Academic lecture]. ABC (Association of Business Communication) Europe Conference..

Isaksson, Maria & Jørgensen Flyvholm, Poul Erik (2012)

Between moral leadership and executive authority. Visionary rhetoric in the Danish and Norwegian Prime Ministers' New Year's address

[Academic lecture]. NORDKOMM 6. Nordic Research Seminar on Communication..

Isaksson, Maria (2011)

Ledarskapets ethos och det epideiktiska mötet

[Academic lecture]. Gästföreläsning för masterstudenter.

Isaksson, Maria (2011)

Visioner i nordisk politisk retorik - på jakt efter en modell

[Academic lecture]. Vetenskapligt forskningseminar för doktorander.

Isaksson, Maria & Jørgensen Flyvholm, Poul Erik (2011)

Contesting the rhetoric of goodwill in public and private sector value statements: Benevolence or competence?

[Academic lecture]. NORDKOMM 5 - joint seminar (Aarhus School of Business, Aarhus University & Norwegian School of Management BI).

Isaksson, Maria & Jørgensen, Poul Erik Flyvholm (2010)

Goodwill online? Rhetorical strategies in public and corporate discourse: commonalities and divergences

[Academic lecture]. Association for Business Communication, 10th European Convention.

Isaksson, Maria (2010)

Visionary rhetoric in political speech. Do visions and charisma have a rhetorical expression on the Nordic political scene?

[Academic lecture]. Fjärde Nordiska Retorikkonferensen.

Isaksson, Maria & Jørgensen, Poul Erik F. (2009)

A journey through credibility in corporate discourse

[Academic lecture]. Nordic Research Seminar on Communication 2009.

Isaksson, Maria (2009)

Visionary rhetoric in political speech. The case of President Barack Obama and the Norwegian Minister of Foreign Affair

[Academic lecture]. 16th NIC Conference on Intercultural Communication.

Isaksson, Maria & Jørgensen, Poul Erik F. (2008)

Credibility discourse of PR agencies: A cross-cultural study of corporate ethos on the web

[Academic lecture]. Conference on Corporate Communications.

Academic Degrees
Year Academic Department Degree
2000 Åbo Akademi University Ph.D.
1983 Purdue University Master of Science
1980 Åbo Akademi University M.A.
2000 Åbo Akademi University Ph.D.
1983 Purdue University Master of Science
1980 Åbo Akademi University M.A.
Work Experience
Year Employer Job Title
2012 - Present Åbo Akademi University, Dept of English Docent
2004 - Present Norwegian Business School Associate Professor
1997 - 2004 BI Norwegian Business School Head of Department
1983 - 1987 Åbo Akademi University, Dept of English Teaching Assistant
1983 - 1985 Åbo Akademi University, Dept of English Research Scholar
1981 - 1983 Purdue University, Indiana, USA Teaching Assistant
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