Faculty Profile

Peder Inge Furseth

Professor - Department of Communication and Culture

Biography

Connect with Furseth on Twitter, Blog, Linkedin

I am a leadership and innovation researcher and teacher with 20 years of experience. Leadership is about producing useful change; innovation is about coming up with something new that has economic or non-economic value.

My speciality is to integrate executive education with research, workshops and professional networks. My main topics in research are service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation. My main teaching is the master of management program called Innovation & Commercialization (Nyskaping og kommersialisering), a 150 hour course that has modules both in Oslo and in the San Francisco Bay Area.

Please take a look at my daily twitter feeds at twitter.com/PIFurseth, check my blog pifurseth.blogspot.com for weekly updates, and you will also find me on LinkedIn.

Research areas
Innovation processes, service innovation, business models, innovation culture, multi-channel retailing, social networks, and value formation.

Teaching areas
Innovation and commercialization; business model innovation, service innovation, strategic management.

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
1999 University of Oslo Ph.D Dr. Polit.
1992 University of Oslo Master Cand. Sociol.
1989 University of Oslo Master Cand. Oecon
1999 University of Oslo Ph.D Dr. Polit.
1992 University of Oslo Master Cand. Sociol.
1989 University of Oslo Master Cand. Oecon
Work Experience
Year Employer Job Title
2000 - Present BI Norwegian Business School Associate Professor
2014 - 2017 Molde University College Associate Professor (2-er stilling)
1994 - 2000 Norwegian School of Trade and Retail Management Associate Professor
1989 - 1994 National Institute for Consumer Research Research Assistant