Faculty Profile

Peggy Simcic Brønn

Professor - Department of Communication and Culture

Publications registered in Cristin

(Current research information system in Norway)


Peggy Simcic Brønn, a US citizen, is a professor in BI Norwegian Business School's Department of Communication and Culture.. She is also leader of BI Centre for Corporate Communication.

Her research interests are corporate branding, corporate social responsibility, and reputation. Her works are published in European Journal of Marketing, Journal of Communication Management, Public Relations Review, Journal of Communication Management (Associate Editor), Corporate Reputation Review (editorial board), Corporate Communication an International Journal (editorial board), Journal of Business Ethics, and Business and Society Review, among others.

She is coeditor of Corporate Communication; A Strategic Approach to Building Reputation (second edition) and is coauthor of the first academic book on reputation in Norwegian, Åpen eller Innadvendt. Peggy Simcic Brønn is associated with the international consulting firm ReputationInc.
Academic Degrees
Year Academic Department Degree
2000 Henley Management College D.B.A.
1982 Georgia State University M.B.A.
1977 University of Georgia B.A.
Work Experience
Year Employer Job Title
2011 - Present BI Norwegian Business School Professor
2007 - Present BI Norwegian Business School Leader, Center for Corporate Communication
2004 - 2014 BI Norwegian Business School Associate Dean, PR and Marketing Communication Bachelor
2001 - 2011 BI Norwegian Business School Associate professor
1997 - 2000 BI Norwegian Business School Assistant professor
Load more articles