Faculty Profile

Peter Booth

Associate Professor - Department of Communication and Culture

Biography

Peter Booth is associate professor in creative industries in the Department of Communication and Culture and is connected to both BI 's Centre for Creative Industries and the Nordic Centre for Internet and Society. He received his PhD in Cultural Economics from Erasmus University Rotterdam, following studies in fine art, economics and finance at University of Melbourne, London School of Economics, and the Oslo National Academy of the Arts. Peter currently contributes the EU H2020 funded project, Artsformation, a research project exploring the intersection between arts, society and technology, and the potential of the arts to intervene in critical social issues connected to digital transformation. His research broadly covers sociology of art and finance, artist labour, structural and environmental change in the creative sector, and the interactions between technologies and the arts and museum sectors.

Publications

Gran, Anne-Britt; Booth, Peter & Bucher, Taina (2020)

To be or not to be algorithm aware: a question of a new digital divide?

Information, Communication & Society Doi: 10.1080/1369118X.2020.1736124 - Full text in research archive

Algorithms are an increasingly important element of internet infrastructure in that they are used to make decisions about everything from mundane music recommendations through to more profound and oftentimes life changing ones such as policing, health care or social benefits. Given algorithmic systems’ impact and sometimes harm on people’s everyday life, information access and agency, awareness of algorithms has the potential to be a critical issue. We, therefore, ask whether having awareness of algorithms or not corresponds to a new reinforced digital divide. This study examines levels of awareness and attitudes toward algorithms across the population of the highly digitized country of Norway. Our exploratory research finds clear demographic differences regarding levels of algorithms awareness. Furthermore, attitudes to algorithm driven recommendations (e.g., YouTube and Spotify), advertisements and content (e.g., personalized news feeds in social media and online newspaper) are associated with both the level of algorithm awareness and demographic variables. A cluster analysis facilitates an algorithm awareness typology of six groups: the unaware, the uncertain, the affirmative, the neutral, the sceptic and the critical.

Booth, Peter; Ogundipe, Anne & Røyseng, Sigrid (2019)

Museum leaders’ perspectives on social media

Museum Management and Curatorship Doi: 10.1080/09647775.2019.1638819

In the context of the shift towards participatory practices within museums, museum engagement with social media represents a form of organizational change. This study approaches social media and the corresponding organizational change from a museum leader’s perspective, utilizing data from a broad crosssection of 82 museums in Norway. We address how the characteristics of a museum and its leader impact social media attitudes, behaviors and intention towards social media-based change. Combining factor analysis and clustering techniques, we identify four museum leader ‘types’ who are primarily defined by their (1) perception of museum benefits from social media, (2) perception of own and museum support in social media activities, (3) perception of conflicts that arise from social media usage, and (4) social media-related values. With museums being asked to more fully embrace the participatory potential of social media, this study points to significant differences in readiness to change across museum leaders.

Gran, Anne-Britt; Vestberg, Nina Lager, Booth, Peter & Ogundipe, Anne (2018)

A digital museum's contribution to diversity - a user study

Museum Management and Curatorship, s. 1- 21. Doi: 10.1080/09647775.2018.1497528

Responding to the Norwegian cultural policy concern of diversity, this article presents the results from three data sets that capture user background, behaviour, values and opinions regarding the digital portal for museum objects, images and stories, DigitaltMuseum. Specifically, the exploratory research draws data from a ‘population’ survey of digital consumption in Norway, a DigitaltMuseum user survey, and device and usage data captured by Google Analytics. Designed, where possible, to capture a user’s perspective, the three data sources describe who uses the digital platform, their content preferences, motivation for using the platform, and what they ultimately do with material found. Although there is evidence that the findings are representative of a super-user group, the results nevertheless indicate that DigitaltMuseum is contributing to cultural diversity in terms of content, purpose for usage, and dissemination. For policymakers and administrators of online museum platforms, the study demonstrates the platform’s contribution to expanded diversity.

Booth, Peter & Klamer, Arjo (2017)

The valorization of art: what artists are up against

Buckley, Brad & Conomos, John (red.). Who Runs the Artworld: Money, Power and Ethics

Booth, Peter (2016)

The speculative social role of art and finance

European Journal of Cultural Studies, 21(2), s. 130- 147. Doi: 10.1177/1367549416657090

Booth, Peter & Gabrielsen, Stian (2018)

Finansens estetiske muligheter

Kunstkritikk.no [Fagblad]

Gaustad, Terje; Booth, Peter, Offerdal, Endre, Svensson, Linnea E. & Gran, Anne-Britt (2021)

Nordic Mission Possible: An Assessment of Covid-19’s Impact on the Nordic Audiovisual Industry and the Effectiveness of Government and Industry Measures

[Report]. Handelshøyskolen BI.

We have studied the economic consequences of the Covid-19 pandemic, and the restrictive and mitigating government and industry measures it has triggered for the audiovisual industry in Denmark, Finland, Iceland, Norway and Sweden. This report considers impact directly on each feature film, documentary, and drama series project. By collecting data on projects, which are the fundamental organizing units for audiovisual production, results embody impact not only on production companies, but on all participants involved in a production (cast, crew, suppliers, financiers, etc.). Hence, this approach provides a fuller picture of the whole production sector.

Booth, Peter (2020)

Museum leaders still struggle with social media

[Popular scientific article]. BI Marketing Magazine

Alacovska, Ana; Booth, Peter & Fieseler, Christian (2020)

The Role of the Arts in the Digital Transformation

[Report]. Artsformation Report Series.

Booth, Peter; Solvoll, Mona K & Krumsvik, Arne H. (2020)

Newspaper executives’ perspectives on social media

[Academic lecture]. Norsk medieforskerkonferanse.

Grünfeld, Leo; Westberg, Nina Buvik, Køber Guldvik, Maria, Stokke, Ole Magnus, Erraia, Jonas, Halvorsen, Caroline Aarre, Booth, Peter, Gaustad, Terje & Gran, Anne-Britt (2020)

Et halvt år med koronakrise i kultursektoren. Erfaringer og fremtidsutsikter

[Report]. Menon publikasjoner nr. 131/2020.

Grünfeld, Leo A.; Gran, Anne-Britt, Westberg, Nina Buvik, Stokke, Ole Magnus, Guldvik, Maria Køber, Scheffer, Marian, Gaustad, Terje & Booth, Peter (2020)

Koronakrisen og kultursektoren: endringer i aktivitet i mars og april 2020

[Report]. Menon Economics.

Gran, Anne-Britt; Linn-Birgit, Kampen Kristensen, Molde, Audun, Hagen, Anja Nylund & Booth, Peter (2020)

Krise og kreativitet i musikkbransjen – koronapandemien 2020

[Report]. BI Centre for Creative Industries.

På oppdrag fra Musikkindustriens Næringsråd, og medfinansiert av Norsk kulturråd og de regionale Musikkontorene, har BI Centre for Creative Industries (BI:CCI) gjennomført en stor spørreundersøkelse i musikkbransjen i forbindelse med koronapandemien. Formålet var å kartlegge de økonomiske konsekvensene av koronakrisen, hvilke offentlige tiltak bransjen har benyttet og hvilke nye musikkinitiativ som har oppstått som følge av krisen. Prosjektansvarlig har vært prof. Anne-Britt Gran (BI:CCI), med Linn-Birgit Kampen Kristensen (BI:CCI) som prosjektkoordinator, Peter Booth (BI:CCI) som analyseansvarlig, Audun Molde (Høyskolen Kristiania) og Anja Nylund Hagen (Musikkvitenskap, UiO) som eksperter på musikkbransjen.

Gran, Anne-Britt; Booth, Peter, Ogundipe, Anne, Vestberg, Nina Lager, Røyseng, Sigrid, Hoel, Aud Sissel & Moreno, Valentina (2020)

Digitale handlingsmønstre i kunst- og museumssektoren - om forbrukere, museumsledere og kunstnere. DnD-rapport nr. 5

[Report]. BI Centre for Creative Industries.

Booth, Peter; Røyseng, Sigrid & Ogundipe, Anne (2018)

Museums on social media: a typology of their leaders’ attitudes, behaviors, and strategies

[Academic lecture]. 20th International Conference on Cultural Economics, ACEI.

Gran, Anne-Britt; Booth, Peter & Vestberg, Nina Lager (2018)

Digitaltmuseum.no DnD-rapport nr. 3.

[Report]. Handelshøyskolen BI, Centre for Creative Industries.

Booth, Peter (2016)

Mer enn det som er / More than this

[Article in business/trade/industry journal]. Kunstkritikk.no

Booth, Peter (2016)

Valuation-Linked Morality and Decisions in Art and Finance

[Academic lecture]. 19th International Conference on Cultural Economics.

Booth, Peter (2014)

Autonomous finance and heteronomous art? How the professions of banking and art are converging

[Academic lecture]. 18th International Conference on Cultural Economics.

Academic Degrees
Year Academic Department Degree
2017 Erasmus University Rotterdam PhD
2009 Oslo National Academy of the Arts (Kunstakademiet, Kunsthøyskolen i Oslo) M.A.
1999 London School of Economics and Political Science MSc in Finance & Economics
Work Experience
Year Employer Job Title
2021 - Present BI Norwegian Business School Associate professor
2017 - 2020 BI Norwegaian Business School Assistant professor
2015 - 2017 Oslo Metropolitan University (OsloMet) Lecturer, Oslo Business School