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Employee Profile

Terje Colbjørnsen

Associate Professor - Department of Communication and Culture

Biography

Terje Colbjørnsen is Associate professor in creative industries management in the Department of communication and culture. He is a member of BI Centre for Creative Industries.
Colbjørnsen is a scholar of media industries, culture industries and the creative sector with a special emphasis on the impact of technology and the role of cultural policy. He teaches courses in Entertainment industries and Digitalization in creative industry. Colbjørnsen holds a PhD in media and communication from the University of Oslo (2015) and has previously worked as an associate professor in library and information science at Oslo Metropolitan University. His research mainly revolves around issues regarding digitalisation of the media and cultural industries, in particular the book industry. A project on streaming services combined perspectives across music, film, tv and books. A recent project examines the dynamics of cultural policy, looking specifically at how new media technologies challenge established policies and institutionalized practices.

Publications

Colbjørnsen, Terje; Tallerås, Kim & Steiner, Ann (2023)

Talking About Audio: Analysing Book Industry Trade Talk on Audiobooks and Streaming in Sweden and Norway

Publishing research quarterly, 39(1), s. 17- 33. Doi: 10.1007/s12109-023-09941-5

Roued-Cunliffe, Henriette; Valtýsson, Bjarki & Colbjørnsen, Terje (2022)

Digital communication in LAMs

Hvenegaard Rasmussen, Casper; Rydbeck, Kerstin & Larsen, Håkon (red.). Libraries, Archives, and Museums in Transition: Changes, Challenges, and Convergence in a Scandinavian Perspective

Colbjørnsen, Terje; Brenna, Brita & Edquist, Samuel (2022)

Curating collections in LAMs

Hvenegaard Rasmussen, Casper; Rydbeck, Kerstin & Larsen, Håkon (red.). Libraries, Archives, and Museums in Transition: Changes, Challenges, and Convergence in a Scandinavian Perspective

Larsen, Håkon; Colbjørnsen, Terje & Tallerås, Kim (2022)

En norsk bokbransje i endring og interesseorganisasjonenes politiske påvirkningsarbeid

Nordisk kulturpolitisk tidsskrift, 25(1), s. 43- 60. Doi: 10.18261/nkt.25.1.4

Den norske bokbransjen er støttet og regulert gjennom en rekke litteraturpolitiske virkemidler. Disse settes nå under press grunnet endringer relatert til den digitale litteraturens utbredelse, nye aktørers inntog i markedet og omseggripende endringer i tilstøtende politikkområder og i samfunnet forøvrig. Det er langvarige og gode ordninger for bransjen til å påvirke politikken gjennom den korporative påvirkningskanalen. Samtidig vil de pågående endringene også kreve påvirkningsarbeid fra interesseorganisasjonene gjennom lobbyvirksomhet, for å sikre at de litteraturpolitiske virkemidlene oppdateres i takt med samfunns- og bransjeutviklingen. Denne studien handler om hvordan bransjeorganisasjonene søker å påvirke politikken gjennom den korporative kanalen og gjennom lobbyvirksomhet. Nærmere bestemt har vi studert hvordan lederne i bokbransjens mest sentrale organisasjoner snakker om deres erfaringer med bruk av disse to kanalene for påvirkningsarbeid og hvordan dette eventuelt endres som en konsekvens av endringer relatert til nye aktører, digitalisering og andre endringer i bokbransjens omland.

Colbjørnsen, Terje; Hui, Alan & Solstad, Benedikte (2021)

What do you pay for all you can eat? Pricing practices and strategies in streaming media services

Journal of Media Business Studies Doi: 10.1080/16522354.2021.1949568 - Full text in research archive

Evjen, Sunniva; Colbjørnsen, Terje, Bøyum, Idunn, Tallerås, Kim & Olsen, Heidi Kristin (2021)

Samfunnsoppdrag under press Erfaringer og vurderinger i norske bibliotek under Covid-19

Nordic Journal of Library and Information Studies, 2(1), s. 17- 37. Doi: 10.7146/njlis.v2i1.125251 - Full text in research archive

Sundet, Vilde Schanke & Colbjørnsen, Terje (2021)

Streaming across industries: Streaming logics and streaming lore across the music, film, television, and book industries

Mediekultur, 37(70), s. 12- 31. Doi: 10.7146/mediekultur.v37i70.122425

This article explores streaming across the cultural industries, drawing on 39 interviews with CEO/top-level industry executives working in the Norwegian music, film, television, and book industries. We examine two broad questions: What do key industry players see as the main opportunities and challenges of streaming? To what extent do industry players compare with and learn from other industries when making sense of, and seeking solutions to, the main challenges? Drawing on theories of media industry logics and industry lore, the article identifies a collective understanding of turmoil and uncertainty. While informants across industries form similar notions about the impact of streaming and emphasise the need to learn from other industries, solutions to challenges are typically sought within industryspecific frames. Our findings suggest that even if streaming is a cross-industrial trend, strategies are based on industry-specific logics and notions.

Lüders, Marika; Sundet, Vilde Schanke & Colbjørnsen, Terje (2021)

Towards streaming as a dominant mode of media use? A user typology approach to music and television streaming

Nordicom Review, 42(1), s. 35- 57. Doi: 10.2478/nor-2021-0011 - Full text in research archive

Colbjørnsen, Terje; Tallerås, Kim & Øfsti, Olav Marius (2020)

Contingent availability: A case-based approach to understanding availability in streaming services and cultural policy implications

International Journal of Cultural Policy, s. 1- 16. Doi: 10.1080/10286632.2020.1860030

Colbjørnsen, Terje (2020)

The streaming network: Conceptualizing distribution economy, technology, and power in streaming media services

Convergence. The International Journal of Research into New Media Technologies Doi: 10.1177/1354856520966911

Despite there being more than a decade since the introductions of Netflix’ and Spotify’s online services, few attempts have been made to thoroughly examine and conceptualize streaming and streaming services across culture and media industries. The argument proposed here is that streaming constitutes a distinct form of digital media distribution network, what I refer to as the streaming network. The article asks what constitutes the parts or nodes of such a streaming network, and further what the power relationships between the various parts are. The analysis uses Spotify, Apple Music, Netflix, and Kindle Unlimited as examples, building on a wide array of primary and secondary document sources. The analysis contains a stepwise discussion and visualization of how human and nonhuman actors in this streaming network are connected by way of flows of content, data, and money, as well as by relationships of control, access, and exposure. The argument draws on theories of network power, platform power, and algorithmic power. The analysis highlights the asymmetrical relationships between, on the one hand, users and content providers, and on the other, streaming providers and device and software makers. No single actor in the network is able to exercise full control, but users and content originators are seen as particularly vulnerable. Streaming providers and device and software makers are able to maneuver the network to strengthen their relative position.

Tallerås, Kim; Colbjørnsen, Terje, Oterholm, Knut & Larsen, Håkon (2020)

Cultural Policies, Social Missions, Algorithms and Discretion: What Should Public Service Institutions Recommend?

Sundqvist, Anneli; Berget, Gerd, Nolin, Jan & Skjerdingstad, Kjell Ivar (red.). Sustainable Digital Communities. 15th International Conference, iConference 2020, Boras, Sweden, March 23–26, 2020, Proceedings

Spilker, Hendrik Storstein & Colbjørnsen, Terje (2020)

The dimensions of streaming: toward a typology of an evolving concept

Media, Culture and Society, 42(7-8), s. 1210- 1225. Doi: 10.1177/0163443720904587 - Full text in research archive

Tallerås, Kim; Colbjørnsen, Terje & Øfsti, Marius (2019)

Relativ tilgjengelighet: Formidling og utvelgelse i strømmetjenester for film, tv-serier og digitale bøker

Norsk Medietidsskrift, 26(1), s. 1- 20. Doi: 10.18261/issn.0805-9535-2019-01-02 - Full text in research archive

Pettersen, Cathrine T. & Colbjørnsen, Terje (2018)

Omnichannel and Digital-Only: Analyzing Digital Bookselling Operations in Four Norwegian Bookstores

Publishing research quarterly, 35(1), s. 108- 121. Doi: 10.1007/s12109-018-9620-1

Colbjørnsen, Terje (2018)

My Algorithm: User Perceptions of Algorithmic Recommendations in Cultural Contexts

Guzman, Andrea (red.). Human-Machine Communication: Rethinking Communication, Technology, and Ourselves

Colbjørnsen, Terje (2018)

Algoritmens ansikt: Brukeropplevelser av kvalitet og relevans i algoritmiske anbefalinger på kulturfeltet

Prytz, Øyvind & Hovden, Jan Fredrik (red.). Kvalitetsforhandlinger

Colbjørnsen, Terje (2017)

Åpenhet i det digitale bibliotek: Om politiske føringer og gnisninger mellom kommersiell bokbransje og bibliotek i en digital tid

Anderson, Astrid; Fagerlid, Cicilie, Larsen, Håkon & Straume, Ingerid (red.). Det åpne bibliotek: Forskningsbibliotek i endring

Colbjørnsen, Terje (2017)

Debating freedom of expression in Norwegian media: Critical moments, positions and arguments

Midtbøen, Arnfinn Haagensen; Steen-Johnsen, Kari & Thorbjørnsrud, Kjersti (red.). Boundary Struggles : Contestations of Free Speech in the Norwegian Public Sphere

Colbjørnsen, Terje (2016)

Kritiske øyeblikk i norsk ytringsfrihetsdebatt : en analyse av forekomster av omtaler av ytringsfrihet og pressefrihet i norske aviser 1993-015

Sosiologisk Tidsskrift, 24(3), s. 170- 199. Doi: 10.18261/issn.1504-2928-2016-03-01

Colbjørnsen, Terje (2015)

The accidental avant-garde: Audiobook technologies and publishing strategies from cassette tapes to online streaming services

Northern Lights: Film & Media Studies Yearbook, 13(1), s. 83- 103. Doi: 10.1386/nl.13.1.83_1

Colbjørnsen, Terje (2015)

Store og små aktørers tilnærming til digitalisering i den norske bokbransjen

Praktisk økonomi & finans, 14(2), s. 160- 169.

Colbjørnsen, Terje (2014)

The construction of a bestseller: theoretical and empirical approaches to the case of the Fifty Shades trilogy as an eBook bestseller

Media, Culture and Society, 36(8), s. 1100- 1117. Doi: 10.1177/0163443714544999

Colbjørnsen, Terje (2014)

Digital divergence: analysing strategy, interpretation and controversy in the case of the introduction of an ebook reader technology

Information, Communication & Society, 18(1), s. 32- 47. Doi: 10.1080/1369118X.2014.924982

Colbjørnsen, Terje (2014)

What is the VAT? The policies and practices of value added tax on ebooks in Europe

International Journal of Cultural Policy, 21(3), s. 326- 343. Doi: 10.1080/10286632.2014.904298

Colbjørnsen, Terje (2013)

Book App Publishing in Norway: Edge- and Ad Hoc Innovations

Defillippi, Robert & Wikström, Patrik (red.). Business Innovation and Disruption in Publishing

Colbjørnsen, Terje (2012)

The Janus Strategy: Launching a Norwegian ebook distribution service in an internationalized publishing industry

International Journal of the Book, 9(1), s. 61- 78. Doi: 10.18848/1447-9516/cgp/v09i01/36920 - Full text in research archive

Tallerås, Kim; Colbjørnsen, Terje & Øfsti, Marius (2019)

Forskere: Norske Netflix tilbyr lite norsk film

NTB [Avis]

Colbjørnsen, Terje (1)

Hvordan tenker et tidsskrift?

Norsk Medietidsskrift [Kronikk]

Colbjørnsen, Terje (1)

Korona og «solutionism»

Norsk Medietidsskrift [Kronikk]

Colbjørnsen, Terje (1)

NMT kikker under panseret

Norsk Medietidsskrift [Kronikk]

Colbjørnsen, Terje (1)

Vidåpne dører til vitenskapen? Åpen tilgang i teori og praksis

Prosa - tidsskrift for skribenter [Kronikk]

Tallerås, Kim; Colbjørnsen, Terje & Larsen, Håkon (2023)

Kulturpolitisk lovarbeid: Innføringen av boklov i Norge

[Academic lecture]. Nordic Conference on Cultural Policy Research.

Colbjørnsen, Terje; Larsen, Håkon, Tallerås, Kim & Liguzinski, Maciej (2022)

Extending the media welfare state. The role of libraries in the Nordic countries

[Academic lecture]. Norsk medieforskerkonferanse 2022.

Colbjørnsen, Terje & Tallerås, Kim (2022)

Platform dynamics in the Scandinavian audiobook market: The case of Storytel

[Academic lecture]. Global Perspectives on Platforms and Cultural Production.

Colbjørnsen, Terje; Tallerås, Kim & Slaatta, Tore (2022)

Challenges and conflicting issues in the Norwegian fixed price legislation process

[Academic lecture]. International conference on cultural policy research (ICCPR).

Colbjørnsen, Terje; Larsen, Håkon, Liguzinski, Maciej & Tallerås, Kim (2022)

Rapport om regulering av distribusjon og salg av lydbøker til bibliotek

[Report]. Forleggerforeningen.

Colbjørnsen, Terje; Tallerås, Kim & Slaatta, Tore (2022)

Challenges and conflicting issues in the Norwegian fixed price legislation process

[Academic lecture]. International Conference on Cultural Policy, Antwerpen 2022.

Larsen, Håkon; Colbjørnsen, Terje & Tallerås, Kim (2022)

Organized interests and the development of Norwegian literature policy

[Academic lecture]. 12th International Conference on Cultural Policy Research.

Tallerås, Kim & Colbjørnsen, Terje (2021)

The political dynamics of the Nordic digital book market: The case of audiobooks and streaming services

[Academic lecture]. The 10th Nordic Conference on Cultural Policy Research.

Bøyum, Idunn; Colbjørnsen, Terje, Evjen, Sunniva, Olsen, Heidi Kristin, Tallerås, Kim & Hellekjær, Anne-Inger (2021)

Bak lukkede dører

[Article in business/trade/industry journal]. Bob : Bok og bibliotek, s. 47- 49.

Lüders, Marika; Colbjørnsen, Terje & Sundet, Vilde Schanke (2019)

The streaming super user: Profiling heavy streaming users and their motivations across media industries

[Academic lecture]. Nordmedia 2019.

Colbjørnsen, Terje (2017)

Streaming books: Value propositions and competitive advantages in three Norwegian ebook and audio book streaming services

[Academic lecture]. Research seminar on e-books in the digital society.

Colbjørnsen, Terje (2016)

Billedtekst - Kommentarer over WG Sebalds Austerlitz

[Popular scientific article]. Ekfrase: Nordisk Tidsskrift for Visuell Kultur, s. 122- 125.

Colbjørnsen, Terje (2012)

Harry Potter and the Chamber of Commerce: J.K. Rowling’s Pottermore.com as the extension of the Harry Potter brand in a digital context

[Academic lecture]. Magic is Might 2012. An International Academic Conference Exploring the Cultural Influence of the Harry Potter Books and Films.

Rønning, Helge; Slaatta, Tore, Torvund, Olav, Larsen, Håkon & Colbjørnsen, Terje (2012)

Til bokas pris. Utredning av litteraturpolitiske virkemidler i Europa

[Report]. Kulturdepartementet.

Academic Degrees
Year Academic Department Degree
2015 University of Oslo PhD