Faculty Profile

Terje Gaustad

Associate Professor - Department of Communication and Culture

Biography

Dr. Terje Gaustad is Adjunct Associate Professor at the BI Norwegian Business School. He holds a PhD in Strategic Management from the BI Norwegian Business School and an M.A. in Communication Management from the Annenberg School of Communication at the University of Southern California. His professional entertainment industry background includes production credits for feature films such as the British comedies “Save Angel Hope” (2007) and “Nasty Neighbours” (1999), as well as positions as an Entertainment Industry Analyst at Baskerville Communications Corp. and as Motion Picture Coordinator for Business and Legal Affairs at Playboy Entertainment Group. He is currently Chairman and CEO of Vanquish Alliance Entertainment, which he co-founded in 2001. He lives in Switzerland.

Research areas
Terje Gaustad’s main research interests are in institutional and organizational economics applied to the entertainment industries. He is currently chairing a research project subgroup at the BI Center for Creative Industries studying efficiency in copyright enforcement and diversity effects of cinema digitization.

Teaching areas
Terje Gaustad has developed BI Norwegian Business School’s executive education in production management, and he also teaches creative industries management, cultural leadership and media economics.

Area of Expertise

Publications

Gaustad, Terje (2019)

How streaming services make cinema more important: Lessons from Norway

Nordic Journal of Media Studies, 1(1), s. 67- 84. Doi: 10.2478/njms-2019-0005

The technocultural disruption triggered by digitization has radically changed the way in which we consume films outside cinemas and transformed content providers’ business models. In Norway, between 2010 and 2016, DVD/Bluray and subscription-based streaming services switched places as major and minor platforms for home video consumption. Hence, home video consumption has migrated from a high-yielding platform at the head of the home video release cycle to a low-yielding platform at the tail end, where films also face tougher competition from drama series and international content tends to surpass local content. A case study of the earnings generated by local films released by a major distributor in this period suggests that home video revenues have diminished, making local films much more dependent on theatrical revenues and vulnerable to changes in cinema-going behavior.

Gaustad, Terje (2018)

How Financing Shapes a Film Project: Applying Organizational Economics to a Case Study in Norway

Murschetz, Paul Clemens; Teichmann, Roland & Karmasin, Matthias (red.). Handbook of State Aid for Film: Finance, Industries and Regulation

This chapter explores key issues in film financing from the perspective of organizational economics. It examines the contractual relationships between investors and producers and analyzes how these relationships affect the formation and implementation of a single film project strategy. I argue that contracting problems can arise as a “natural” part of the financing process and can harm the project strategy in two important ways: (1) Through an incomplete alignment of objectives, which may lead to the formation of ambiguous strategies and (2) through a weak governance structure with insufficient contractual safeguards for the strategy implementation, which may result in deviations from the agreed strategy. Based on an examination of these two problem areas, I suggest a contracting-dependent model that leads to four generic film project strategies and further discuss the performance implications for each of these. Finally, to demonstrate the likely effects in a Scandinavian context, I apply the model to a case study of the current Norwegian film support system.

Gaustad, Terje & De Paoli, Donatella (2017)

New Faculty Roles in Online Education: The Professor as Writer, Director, Actor and Producer?

Tveiten, Oddgeir (red.). Smart Universities: Education´s Digital Future

Gaustad, Terje (2017)

Det smale mangfoldet: Kinomarkedet etter digitaliseringen

Praktisk økonomi & finans, 33 [i.e. 34](2), s. 203- 219. Doi: 10.18261/issn.1504-2871-2017-02-05

Gaustad, Terje & Gran, Anne-Britt (2013)

Opphavsrett som filmpolitisk virkemiddel :

Nordisk kulturpolitisk tidsskrift, s. 106- 124.

Gaustad, Terje (2009)

Internett-basert piratkopiering av musikk og film: Økonomiske konsekvenser og forutsetninger for overgang til bærekraftig nettbasert distribusjon

Magma - Tidsskrift for økonomi og ledelse, 12(9), s. 38- 47.

Gaustad, Terje (2009)

Sweetening the Deal: To what Extent can Public Funding Attract Private Film Investors?

Nordicom Review, 30(2), s. 179- 197.

Gaustad, Terje (2002)

Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector

Picard, Robert G. (red.). Media Firms: Structures, Operations, and Performance

Gaustad, Terje & Helgesen, Thorolf (2002)

Medieøkonomi: Strategier, markedsføring og medierettigheter

Stølen.

Gaustad, Terje (2002)

The Problem of Excludability for Media and Entertainment Products in New Electronic Market Channels

Electronic Markets, 12(4)

Gaustad, Terje (2000)

The Economics of Sports Programming

Nordicom Review, 21(2), s. 101- 113.

Gaustad, Terje (1999)

Økonomiske egenskaper ved sport som programvare

Nordicom Information, 22(3-4), s. 103- 111.

Gaustad, Terje & De Paoli, Donatella (2014)

En utredning til besvær

Dagens næringsliv [Kronikk]

Gaustad, Terje (2014)

Når alle taper

Dagens næringsliv [Kronikk]

Gaustad, Terje (2014)

I utakt med verden

Dagens næringsliv [Kronikk]

Gaustad, Terje (2001)

Kan stå sterkt alene

Dagens næringsliv [Kronikk]

Gaustad, Terje (2001)

Fet på norsk film

Dagens næringsliv [Kronikk]

Gaustad, Terje (2001)

Big Brother økonomien

Dagens næringsliv [Kronikk]

Gaustad, Terje (2000)

Profitten forvitrer

Dagens næringsliv [Kronikk]

Gaustad, Terje (2000)

Eiendomsrett på nett

Dagens næringsliv [Kronikk]

Gaustad, Terje (1999)

Fokus på publikum

Dagens næringsliv [Kronikk]

Gaustad, Terje (1998)

Exit Polygram Film

Dagens næringsliv [Kronikk]

Gaustad, Terje (1998)

I Hollywoods fotspor

Dagens næringsliv [Kronikk]

Røyseng, Sigrid; Gaustad, Terje, Eidsvold-Tøien, Irina & De Paoli, Donatella (1)

Grenseløs norsk film – mellom Hollywood og lokal patriotisme

Dagsavisen - Nye Meninger [Kronikk]

De Paoli, Donatella & Gaustad, Terje (1)

Film som kultur og næring - en utredning til besvær

Dagens næringsliv [Kronikk]

Gaustad, Terje; Espelien, Anne & Theie, Marcus Gjems (2019)

Film Capital Oslo

[Report]. Menon Economics.

Eidsvold-Tøien, Irina & Gaustad, Terje (2019)

Economic Concequenses of Nuances in National Implementationn of International Law

[Academic lecture]. The Society for Economic Research on Copyright Issues.

Different hypoteses on why the Norwegian enforcement Regulation is not sufficiently efficient

Eidsvold-Tøien, Irina; Torp, Øyvind, Marcus, Gjems Theie, Molde, Audun, Gaustad, Terje, Sommerstad, Harald, Espelien, Anne & Gran, Anne-Britt (2019)

Hva nå - Digitaliseringens innvirkning på norsk musikkbransje https://www.bi.no/globalassets/forskning/centre-for-creative-industries/publications/musikkutredning.pdf

[Report]. BI Centre for Creative Industries, Rapport nr. 1.

Gaustad, Terje; Gjems Theie, Marcus, Eidsvold-Tøien, Irina, Torp, Øyvind, Gran, Anne-Britt & Espelien, Anne (2018)

Utredning av pengestrømmene i verdikjeden for norske filmer og serier.

[Report]. Menon-publikasjon nr.5/2018.

Gaustad, Terje & De Paoli, Donatella (2017)

New Faculty Roles in Online Education: the Professor as Writer, Director, Actor and Producer?

[Academic lecture]. World Learning Summit.

De Paoli, Donatella & Gaustad, Terje (2016)

Film as Arts-based Intervention in Management - the case of Hollywood storytelling

[Academic lecture]. the Eight Art of Management and Organization Conference.

Gran, Anne-Britt; Gaustad, Terje, Molde, Audun & Figenschou, Anitra Guddal (2012)

Digitalt kulturkonsum - en norsk studie

[Report]. Handelshøyskolen BI.

Gaustad, Terje (2008)

Private film financing: Gains and losses in the Norwegian film sector

[Report]. Handelshøyskolen BI.

Gaustad, Terje (2008)

The efficiency of indirect film subsidies for encouraging private investments

[Academic lecture]. 13th Norwegian Media Researchers' Conference.

Gaustad, Terje (2008)

Private film financing: Gains and losses in the Norwegian film sector

[Report]. BI Norwegian School of Management.

Gaustad, Terje (2000)

Fjernsynssport: Rettighetsspørsmål og rettighetsøkonomiske konsekvenser

[Report]. Handelshøyskolen BI.

Gaustad, Terje (2000)

Økonomiske egenskaper ved sport som programvare

[Report]. Handelshøyskolen BI.

Academic Degrees
Year Academic Department Degree
2013 BI Norwegian Business School PhD
1996 University of Southern California, Annenberg School of Communication Master
1993 University of Oslo Bachelor
Work Experience
Year Employer Job Title
2013 - Present BI Norwegian Business School Adjunct Associate Professor
2005 - 2013 BI Norwegian Business School Adjunct Senior Lecturer
1999 - 2004 BI Norwegian Business School PhD Candidate