Employee Profile

Victor Andrés Renza Avellaneda

PhD Candidate - Department of Communication and Culture

Room number C4I-102
E-mail victor.renza@bi.no

Biography

Victor Renza is a PhD candidate at the Department of Communication and Culture at BI Norwegian Business School and a researcher at the Nordic Centre for Internet and Society in Oslo, Norway. His work focuses on exploring the intersection of the arts and technology and its impact on organizational contexts, society, business, and individuals. His research interests lie primarily in areas related to organizational sociology and the sociology of technology, including the formation and organization of online communities as social movements, the interaction between individuals and emerging technologies such as artificial intelligence (AI), metaverses, and blockchain and the co-creation of value under the development of the Web3 as a new paradigm for the internet.

Publications

Scientific publications Other

Alacovska, Ana; Fieseler, Christian & Avellaneda, Victor Andrés Renza (2025)

Speculative labour: The financialized imagination of creative work and the assetization of digital art through non-fungible tokens (NFTs)

New Media & Society Doi: 10.1177/14614448251317693

This article investigates – based on semi-structured interviews and conversations on cryptoart forums – how digital artists experience the blockchain-enabled assetization of their work through non-fungible tokens, including the transformation of digital artworks (which previously had negligible if any economic value) into assets capable of increasing in price value over time and generating future income from resale provisions. We show how this assetization of digital artworks has kindled artists’ financialized imagination and incentivized them to perform speculative labour – that is, to speculate on the potential capture of future financial proceeds from present-day underpaid or uncompensated activities, while mobilizing fictional expectations of imagined rentiership futures. We suggest that the commodification thesis, which has traditionally explained the future orientation of creative work as tied to commodity exchange, may be insufficient to account for artists’ speculative, asset-based imaginations of the future under financialized capitalism. Therefore, it may be beneficial to complement it with an assetization lens.

Avellaneda, Victor Andrés Renza; Andersen, Kirsti Reitan, Fieseler, Christian, McDermott, Fiona & McGannon, Róisin (2024)

The Arts Mobilizing Communities: From Socially Engaged Arts to Social Artrepreneurship

Lehtimäki, Hanna; Taylor, Steven S. & Lyra, Mariana Galvão (red.). Art and Sustainability Transitions in Business and Society

Avellaneda, Victor Andrés Renza (2023)

AI Generated Art; The Apple of Discord in the Era of the Creative Robots

Morals + Machines, s. 32- 39.

Avellaneda, Victor Andrés Renza & Bucher, Eliane (2024)

“It just took off organically and everyone came running to support”: How a community of cryptoartists improvises for real-life social impact

[Academic lecture]. 9th Creative Industries Conference: Challenges and Opportunities of Digital Technologies..

Avellaneda, Victor Andrés Renza (2023)

Artistic Tinkering and Creative Modes of Approaching Opaque Artificial Intelligence

[Academic lecture]. European Group of Organizational Studies - EGOS: Explaining AI in the Context of Organizations..

Academic Degrees
Year	Academic Department	Degree
2019	Norwegian University of Life Sciences - NMBU	Master of Science