Faculty Profile

Birgit Helene Jevnaker

Professor - Department of Leadership and Organizational Behaviour


Brøgger, Benedicte & Jevnaker, Birgit Helene (2018)

«En fugl i hånden … kan begynne noe» Effektuering av entreprenørskap i en entreprenørskapsutdanning

UNIPED, 41(01), s. 68- 79. Doi: 10.18261/issn.1893-8981-2018-01-06 - Fulltekst i vitenarkiv

Artikkelen retter søkelyset mot utvikling av utdanning i entreprenørskap ved en norsk handelshøyskole. Artikkelen har en eksplorativ form og drøfter noen grep som ble tatt for å utvikle entreprenørskapsprogrammer på Handelshøyskolen BI. Tema for drøftingen er pedagogisk entreprenørskap i et gradsgivende studieprogram. Vi har studert utviklingen over tid i én kontekst sett fra spesielt faglæreres engasjement og handlinger. Vi redegjør også for samspillet med eksterne samarbeidspartnere på ulike tidspunkter. Vi forstår utviklingen som et resultat av «effektuering», en «man tager hva man haver»-tilnærming, fordi det var slik den foregikk i praksis. Entreprenørskapsutdanning foregår ikke bare i klasserom, men like gjerne i inkubatorer og tettere integrert i økonomiske økosystemer enn det som er vanlig ved akademiske gradsgivende programmer. Dermed er det større behov for samarbeid enn når en akademisk institusjon har tilnærmet monopol på å bestemme utdanningens innhold og form. I artikkelen identifiserer vi tre suksesskriterier for pedagogisk entreprenørskap i et gradsgivende studieprogram: institusjonelle koblinger til eksterne parter, praksis i klasserommet og balanse mellom statiske kvalitetskrav og aktive studenter.

Jevnaker, Birgit Helene & Raa, Atle Andreassen (2017)

Circles of intellectual discovery in Cambridge and management learning: A discourse analysis of Joan Robinson’s The Economics of Imperfect Competition

Management Learning, 48(4), s. 379- 396. Doi: 10.1177/1350507617690319 - Fulltekst i vitenarkiv

Jevnaker, Birgit Helene; Tellefsen, Brynjulf & Lüders, Marika (2015)

Front-end service innovation: learning from a design-assisted experimentation

European Journal of Innovation Management, 18(1), s. 19- 43. Doi: 10.1108/EJIM-09-2013-0089

Purpose – The purpose of this paper is to examine how the development and experimentation with a designer-assisted and collaborative concept-creating approach can provide new insights into the emergent field of service innovations. Design/methodology/approach – The paper were independent researcher with no commercial interests in the method investigated. The paper adopted qualitative methodology informed by 12 innovation workshop series among three Norwegian service companies, followed up by formative validation of the three years constructional and experimental period. Findings – The workshops introduced tangible tools and produced large numbers of innovation ideas, some of which were exploited. Participants internalized partially service design-terms and tools. The experimentation contributed to a common language among participants. Weaknesses included not explicitly addressing managerial learning and organization-internal issues. Research limitations/implications – New innovation interventions in the often fuzzy front-end should be validated to accumulate insights and allow changes. Practical implications – The paper offer a managerial framework for improving innovation experimentation among corporate employees and specialists. This will help companies understand service design impact on innovation by delineating key managerial components and limitations from broad business perspective. Social implications – Relationships influenced the construction and conduct of the innovation experiments, and consequently who were influenced by the experiment in the companies. To evaluate whom to include in the workshops and whom to represent by proxy innovation networks should be analyzed. Originality/value – This study reports one of very few appraisals of design-assisted service innovation interventions through process observations and follow-up field interviews, including interviews after the finalizing of field experiments. The paper offer frameworks and critical issues for fuzzy-end innovation practice and research.

Jevnaker, Birgit Helene (2014)

The Paradoxical Road to Innovation — The Role of Creative Design

Christensen, Poul Rind & Junginger, Sabine (red.). The Highways and Byways to Radical Innovation - Design Perspectives

Brøgger, Benedicte & Jevnaker, Birgit Helene (2014)

The cultural production of commodities: understanding the art and gaps of silent and seen design

Society and Business Review, 9(2), s. 124- 138. Doi: 10.1108/SBR-11-2013-0085

Purpose – The purpose of the paper is to shed light on the particular organizing design practices behind making items exchangeable into commodities. It is a constructive contribution to establish more critical studies of merchandizing. Design/methodology/approach – The study included several longitudinal projects in retail chains in Scandinavia. The research was based on anthropological and participatory research methods. We introduce the term “waremaking” as a term for the work to make items exchangeable and expand on a distinction between silent and seen design (Gorb and Dumas, 1987). Findings – Waremaking is business, but includes giving form to relations between business and society to make exchanges at all possible. We found considerable silent design work that is not commonly acknowledged in economic and social theory. Research limitations/implications – There is a need for comparative and aggregate studies. We deconstruct the conventional categories “commodities” and “merchandizing” and a study of the contingent effects on the meaning of other constructs is needed. Practical implications – Introducing the notion of waremaking yields important insights for organizations and managers. We offer a new framework of waremaking that crosses existing boundaries and helps construct new interfaces between designers, traders and consumers in society. Social implications – The papers reveal merchandizing as a culturally complex and nuanced form of work and a crucial field of practice. Originality/value – Scholars have denoted little attention to the cultural work of merchandizing. By delineating a new practice-based framework encompassing both ordinary and extraordinary work, we can address the cultural production of commodities.

Farstad, Per & Jevnaker, Birgit Helene (2010)

Design i praksis: Designledelse og innovasjon


Jevnaker, Birgit Helene (2009)

Mediating in-between : how industrial design advances business and user innovation

Poggenpohl, Sharon & Sato, Keiichi (red.). Design Integrations. Bristol and Chicago: Intellect and Intellect

Jevnaker, Birgit Helene (2007)

Innovere for å bevare? Betraktninger rundt organisasjon og innovasjon, med fokus på design

Innovasjonsprosesser. Om innovasjoners odyssé, Hernes, Tor og Anne Louise Koefoed (red.)

Jevnaker, Birgit Helene (2005)

Vita Activa: On Relationships between Design(ers) and Business

Design Issues, 21(3), s. 25- 48.

Jevnaker, Birgit Helene (2003)

Innovasjon og organisasjon - fra mysterium til magi?

Nordiske organisasjonsstudier, 5(4), s. 3- 27.

Jevnaker, Birgit Helene (2003)

Industrial Designers as Boundary Workers

Paulsen, Neil & Tor Hernes (eds.) Managing Boundaries in Organizations. Multiple Perspectives

Jevnaker, Birgit Helene (2003)

Innovere for å bevare? Om innovasjonsparadoks i organisasjoner

Nordiske organisasjonsstudier, 5(4), s. 100- 138.

Jevnaker, Birgit Helene & Spilling, Olav R. (2002)

Laban Seigdamer


Jevnaker, Birgit Helene (2002)

Tema 3: Nyskaping gjennom innovasjon i bestående virksomheter (innovation in existing enterprises)


Jevnaker, Birgit Helene (2002)

Exploring the Innovating Inbetween: Industrial Design as Boundary Work

?, 4(4), s. 339- 358.

Publ. in International Journal of New Product Development & Innovation Management, Vol 4, No 4. (The journal was later closed down). Abstract: The field based research described in this paper focuses on industrial designers and their creative work, which typically occurs in several firm interfaces and may unfold as strategic boundary work creating new or renewed values for firms and their end users. Grounded in a multiple-case study from export-oriented Scandinavian businesses, the author delineates what constitutes design-rich boundary work and its underlying dynamics. At least six types of boundary activities exist that can enable designed innovation. While the setting for this study was industrial design-business relations, it may contribute to illuminating boundary work more generally as an important two-sided aspect of the innovation process. On the one hand this concerns the opportunity to strengthen the organisation’s core values and mission through focused innovation, thus avoiding going in undesired and perhaps too risky directions. On the other hand, boundary workers such as talented designers may be capable of a constructive reconfiguring of the organisation’s offerings thus creating new points of departure for the organisation. It is noteworthy that the designers in these cases started as newcomers from the threshold or ‘liminal’ positions, and yet, were able to co-create new and better product architecture in integral, collaborative ways with the firm and their target groups.

Jevnaker, Birgit Helene (2002)

Understanding People and Pleasure-Based Human Factors

Pleasure With Products: Beyond Usability

Jevnaker, Birgit Helene (2001)

Strategic Integration of Design and Innovation: Dilemmas of Design Expertise and its Management

?, s. 129- 151.

Jevnaker, Birgit Helene (2000)

Dynamikk mellom design og innovasjon i bedrifter

Magma - Tidsskrift for økonomi og ledelse, 3(1), s. 21- 39.

Det er behov for økt kunnskap om hvordan man skaper og realiserer mer attraktive og brukervennlige produkter, tjenester, merker og bedriftsprofiler med et egnet særpreg. Forskningen om dette er i en startfase, men et nyttig verktøy i flere bedrifter har vist seg å være industri- og kommunikasjonsdesign. Vår kunnskap om hvordan kvalifisert design utnyttes i organisasjoner, er foreløpig skrinn. Norske og internasjonale undersøkelser har like fullt dokumentert at en rekke fordeler kan oppnås. Spesielt er det verdt å notere at bak resultatene ligger en «skjult formue» av entusiasme, ekspertise, konseptuell kreativitet og samarbeidserfaring. Slik utvidet designkompetanse kan gi ny dynamikk i bedriftens innovasjonsprosesser.

Jevnaker, Birgit Helene (2000)

Championing Design: Perspectives on Design Capabilities

Design Management Journal, 1, s. 25- 39.

Birgit Jevnaker, a faculty member in the Department of Innovation and Economic Organization at the Norwegian School of Management, looks at how having voices that champion design can influence and enhance corporate strategy. The article is based on case-study observations, a literature analysis, and interviews. The outcome of this effort is a distillation of the many ways design has an impact on management—from resource allocation to the development of cross-disciplinary teams, to innovation and the development of strategic initiatives. What is intriguing is that, in addition to these global perspectives, Jevnaker notes the many details and personal elements that contribute to design management success. An interest in design, for instance, often starts with a conversation or even a cold-call from a design consultant. The depth of design integration in an organization is also dependent on a designer’s initiative and the ability to overcome or move outside existing corporate structures. Within a company, storytelling and hands-on experiences are critical to embedding respect for design’s value. Observing and talking with customers are frequently the basis for innovation. Design must be championed, but that role is really an education process that works best if it comes from a variety of internal and external sources. To have an impact on strategy, the relationship with a design consultant should be an ongoing, long-term exchange. So Jevnaker’s revelations continue as she gathers evidence to make the point that design management is also about leadership and human interaction.

Jevnaker, Birgit H. (2000)

How Design Becomes Strategic

Design Management Journal, Winter 2000, s. 41- 47.

Jevnaker, Birgit Helene & Bruce, Margaret (1999)

Design as a Strategic Alliance: Expanding the Creative Capability of the Firm

Dynamic Strategic Resources: Development, Diffusion and Integration

(Peer review: The article was selected from blind reviewed and accepted papers to the Strategic Management Society's annual international conference (1998) and was then further reviewed, reworked, and accepted.)

Nordhaug, Odd; Jevnaker, Birgit Helene, Grønhaug, Kjell & Løwendahl, Bente R. (1998)

Kompetansestyring i arbeidslivet 3 utg

Tano Aschehoug.

Jevnaker, Birgit Helene (1998)


Bruce, Margaret & Jevnaker, Birgit Helene (red.). Management of Design Alliances. Sustaining Competitive Advantage

Jevnaker, Birgit Helene (1998)

Absorbing or creating design ability: HAG, HAMAX and TOMRA

Bruce, Margaret & Jevnaker, Birgit Helene (red.). Management of Design Alliances. Sustaining Competitive Advantage

Jevnaker, Birgit Helene (1998)

Building up organizational capabilities in design

Bruce, Margaret & Jevnaker, Birgit Helene (red.). Management of Design Alliances. Sustaining Competitive Advantage

Jevnaker, Birgit Helene (1998)

Kompetanse i praksis

Kompetansestyring i arbeidslivet

Jevnaker, Birgit Helene & Bruce, Margaret (1998)

Design Alliances: The Hidden Assets in Management of Strategic Innovation

Design journal, 1(1), s. 24- 40.

Jevnaker, Birgit Helene (1997)

Competing through Mobile Design Expertise

NordREFO, 1997(3)

(Part of research-based edited volume by Eskelinen, H. (ed.), Regional Specialization and Local Environment - Learning and Competitiveness.)

Jevnaker, Birgit Helene (1996)

Privat sektor: Konsulentfirmaer

Nordhaug, Odd & Gooderham, Paul N. (red.). Kompetanseutvikling i næringslivet (Competence Development in Norwegian Business)

Jevnaker, Birgit Helene (1995)

Den dolda tilgången: Industridesign som kreativ konkurrensfaktor (The hidden treasure: Industrial design as creative competition factor, in Swedish)

Designjournalen, 2(2)

Jevnaker, Birgit Helene (1995)

Developing capabilities for innovative product designs: a case study of the Scandinavian furniture industry

Bruce, Margaret & Biemans, Wim G. (red.). Product Development: Meeting the Challenge of the Design-Marketing Interface

Jevnaker, Birgit Helene (1994)

Designekspertise - en ressurs for økt konkurranseevne

Praktisk økonomi & ledelse, 1994(3), s. 105- 114.

Jevnaker, Birgit Helene (1993)

Creating an entrepreneurial management system in large corporations: the STK innova case

Klandt, Heinz (red.). Entreprenurship and Business Development

Jevnaker, Birgit Helene (1993)

Kompetansestrategier i bedrifter

Nordhaug, Odd (red.). Strategisk personalledelse. 3.utgave (Strategic Human Resource Management. 3rd edition)

(Competence strategies in firms, in Norwegian)

Jevnaker, Birgit Helene (1993)

Inaugurative learning: adapting a new design approach

Design Studies, 14(4), s. 379- 401.

Jevnaker, Birgit Helene (1991)

Make the world a better place to sit in!

Design Management Review, 4(2), s. 48- 54.

That chairs should be designed to support the human body and offer valuable mobility while doing routine desk work is not a new idea. But building a successful product line and international reputation based on innovative solutions to this problem is a unique situation. Birgit Jevnaker analyzes two Scandinavian firms that have adopted this strategy and thoughtfully enumerates the similarities and differences in their approaches to design management as it relates to this interesting segment of responsible design.

Jevnaker, Birgit Helene & Broch-Due, Anne-Kathrine (1986)

Hestekur for styrket konkurranseevne

Skrede, Kari & Tornes, Kristin (red.). Kan vi planlegge oss til likestilling i 2010?

Jevnaker, Birgit Helene (1986)

Kjerringa mot strømmen og gutta i røyken. Planlegging for gamle eller nye yrkesmønstre?

Skrede, Kari & Tornes, Kristin (red.). Den norske kvinnerevolusjonen - Kvinners arbeid 1975-85

Jevnaker, Birgit Helene & Farbrot, Audun (2012)

Drivkrefter for kreativ design

forskning.no [Internett]

Kreativ ny design blir til i et tett samspill mellom engasjerte industridesignere og nøkkelansatte i bedrifter. Her er fem drivkrefter som fremmer kreativ design.

Jevnaker, Birgit Helene & Farbrot, Audun (2012)

Forces that enable creative design

ScienceNordic [Internett]

(Communication of findings from B H Jevnaker's doctoral thesis.)

Cappelen, Birgitta & Jevnaker, Birgit Helene (2009)

Tenk som en designer og bli mer kreativ


Jevnaker, Birgit Helene (2017)

Design i ledelse og lagspill

[Popular scientific article]. BI Business Review Doi: https://www.bi.no/forskning/business-review/articles/2017/11/design-i-ledelse-og-lagspill/

LEDERENS VERKTØYKASSE: Hvordan designtenkning kan bidra til bedre ledelse. Design i organisasjons- og ledelse inngår i det som internasjonalt kalles for designtenkning (designthinking). Fenomenet har blitt en het trend i flere land. I Norge ser vi at bedrifter som Schibsted, DnB, Gjensidige og Oslo Universitetssykehus i økende grad rekrutterer eller inviterer til samarbeid med spesialister i design. Designtenkning kan bidra til bedre ledelse og lagspill. Her får du fem tips om hvordan du kan gjøre det i praksis. *(Artikkelen er først publisert i BI Leadership Magazine 2017:18)

Jevnaker, Birgit Helene (2017)

Design for Next Thinking. Track Introduction & Chairing (in collaboration with Martyn Evans, Professor of Design, Manchester School of Art, Manchester Metropolitan University, UK, and Pier Paolo Peruccio, Associate Professor in Design, Politecnico di Torino, Italy)

[Academic lecture]. 12th European Academy of Design Conference, EAD 12, 2017.

This track invites you to explore, debate and leverage our understanding of design and designing for next thinking. The term "next" can be grounded in future/present, as well as past endeavours and ideas, and "thinking" refers to fundamental thinking and reflections in design and designing that may encompass also groups and collaborative action. We wish to invite contributions from many kinds of practice based and philosophical viewpoints as well as addressing and reflecting on thinking practices. This track aims to open a debate on the role also of intangibles and thinking activities in the next design scenarios. What will be the role of new or "other" original thinking in a design process? How to educate innovative as well as solid and coherent thinking for designing products, services and systems? The overall goal is to stimulate an improved discussion on the relationship between design and thinking focusing on some experiences and new future challenges.

Jevnaker, Birgit Helene (2017)

Design Work as Living Project

[Academic lecture]. 17th European Academy of Management EURAM Conference 2017 Making Knowledge Work.

Jevnaker, Birgit Helene (2017)

Management as gestio: arts and entrepreneurship. Prepared introductory presentation. Chairing.

[Academic lecture]. EURAM Symposium (Sym 05).

This symposium will discuss and reflect on the practices and possibilities of management as 'gestio'. What could happen – but also what tend not to happen – when looking at the rhythm of management at work as gestio? Grounded in live encounters in multidisciplinary practices and related philosophizing, we address the human actions, potentials and fallacies, of managing from art and entrepreneurship perspectives. We will attend to actual practices in individuated and collective practices in general, including art, design and creative industries, regarded as both an artistic and entrepreneurial endeavour, and a form of resistance. Symposium speakers & discussants include: Davide Bizjak, University of Naples Federico II – presenting "The organisation and the social production of space in performative arts". Robert Chia, Research Professor of Management, Adam Smith Business School, University of Glasgow Edoardo Mollona, Professor of Business Administration, Dep of Computer Science and Engineering, University of Bologna. Birgit Helene Jevnaker, Professor of Innovation and Economic Organization, Dep of Leadership and Organizational Behaviour, BI Norwegian Business School.

Brøgger, Benedicte & Jevnaker, Birgit Helene (2017)

The Algorithm Fallacy

[Academic lecture]. Digital Culture and Society - international conference on Chinese and European developments.

Jevnaker, Birgit Helene & Asting, Cecilie (2017)

«De måske egnede» En diskurs om organisasjons- og ledelsesfag i siviløkonomutdanningen.

[Article in business/trade/industry journal]. Magma - Tidsskrift for økonomi og ledelse, 20(5), s. 70- 80.

Jevnaker, Birgit Helene (2016)

Kundesentrisk innovasjon og tjenestedesign

[Academic lecture]. Bedriftsinternt foredrag, Oslo.

Jevnaker, Birgit Helene (2016)

Ulike former for innovasjon, hemmere og fremmere

[Academic lecture]. Bedriftsinternt foredrag, Oslo.

Jevnaker, Birgit Helene & Mollona, Edoardo (2016)

Sym 02 - Art, Entrepreneurship and Resistance - (Co-sponsored by the SIGs Business for Society and Entrepreneurship)

[Academic lecture]. EURAM Symposium 02 - Art, Entrepreneurship and Resistance.

This symposium will discuss and reflect on the practices and possibilities – what could happen but also what tend not to happen – in managing when looking at art, entrepreneurship and resistance. Grounded in live encounters in multidisciplinary practices and related philosophizing, we address the human conditions, actions, and fallacies of managing from art, entrepreneurship and resistance perspectives. We will attend to actual practices in individuated and collective performing generally, including art and creative industries, regarded as both an entrepreneurial endeavour and a form of resistance.

Jevnaker, Birgit Helene (2016)

The art of creative response, and resistance in enterprise: Vita Activa

[Academic lecture]. EURAM Symposium 02 - Art, Entrepreneurship and Resistance.

Jevnaker, Birgit Helene (2015)

Entrepreneurial teams – what are they? On foundational assumptions and methodological avenues

[Academic lecture]. 15th European Academy of Management (EURAM) 2015 conference – “Uncertainty is a great opportunity”..

Jevnaker, Birgit Helene & Misganaw, Bisrat Agegnehu (2015)

On entrepreneurial team formation. NORSI Conference paper (work-in-progress, presented by coauthor/PhD student Bisrat A. Misganaw)

[Academic lecture]. NORSI research school conference (annual research conference).

Jevnaker, Birgit Helene & Misganaw, Bisrat Agegnehu (2015)

Entrepreneurial teams – what are they? On foundational assumptions and methodological avenues

[Academic lecture]. 15th European Academy of Management (EURAM) 2015 conference – “Uncertainty is a great opportunity”..

Jevnaker, Birgit Helene (2015)

How to enable design innovations to improve people's daily life? Reflections after Chinese-Nordic meeting in Shanghai

[Popular scientific article]. Norwegian Links, 2015(4), s. 7- 7.

Jevnaker, Birgit Helene (2014)

How ignorance matters: insights from human design

[Academic lecture]. Research seminar on theorising ignorance.

Jevnaker, Birgit Helene & Raa, Atle (2014)

Circles of intellectual discovery

[Academic lecture]. International Conference on Organizational Learning, Knowledge and Capabilities (OLKC)..

Jevnaker, Birgit Helene & Misganaw, Bisrat Agegnehu (2014)

Entrepreneurial teams in action

[Academic lecture]. 1st Developmental Workshop on Entrepreneurial Teams and.

Jevnaker, Birgit Helene & Raa, Atle (2014)

Dictionary for the lower class – a critical inquiry into New Public Management discourse

[Academic lecture]. 11th International Conference on Organizational Discourse.

Isaksen, Arne; Jevnaker, Birgit Helene, Kvålshaugen, Ragnhild, Levin, Morten, Nilssen, Tore Geir, Ravn, Johan Elvemo, Sending, Aage, Spilling, Olav R, Wennes, Grete & Øyum, Lisbeth (2013)

Teknologiledelse. Innovasjon, økonomi, organisasjon

[Textbook]. Fagbokforlaget.

Jevnaker, Birgit Helene (2013)

Øyeblikkets arkitekt

Dalseg, Aud; Ketola, Kristina Bore & Jevnaker, Birgit Helene (red.). Utstilling som form / Aud Dalseg

Dalseg, Aud; Ketola, Kristina Bore & Jevnaker, Birgit Helene (2013)

Utstilling som form / Aud Dalseg

[Scientific book]. Orfeus.

Aud Dalsegs innsats for formidling av norsk design kan knapt overvurderes. Helt fra hun begynte i Norsk Designcentrum i Oslo i 1960-årene til hun nesten 50 år senere avsluttet sin karriere som utstillingsarkitekt i Norsk Form har hun satt sitt preg på mange og store mønstringer av norsk design og kunsthåndverk. Hun har til sammen utrolige 400 utstillinger bak seg i regi av Norsk Designråd, Landsforbundet Norsk Brukskunst, Norsk Form og i de senere år på DogA. Boken viser gjennom tekst og rikholdig illustrasjonsmateriale den viktigste epoke i norsk designhistorie, og den har viktige bidrag fra sentrale aktører i det norske design- og brukskunstmiljøet.

Jevnaker, Birgit Helene & Misganaw, Bisrat Agegnehu (2013)

On Entrepreneurial teams

[Academic lecture]. 1st EURAM ENTREPRENEURSHIP SIG mid-conference.

Brøgger, Benedicte & Jevnaker, Birgit Helene (2013)

Understanding the waremaking practices: The art and gaps of silent and seen design

[Academic lecture]. 13th Annual Conference of the European Academy of Management (EURAM).

Jevnaker, Birgit Helene (2013)

Enabling design-creation: what´s interesting and moving?

[Academic lecture]. 10th European Academy of Design Conference - Crafting the Future.

This article explores the advent of creative design in between designers and business enterprises. It contributes to reframing design as an extraordinary boundary-crossing, potent design-creating practice, which nonetheless can be underexplored and fragile. Drawing on Sen’s and Nussbaum’s concepts of associated capabilities, the author identifies three challenges of design innovation practices. The paper critiques the simplistic models of managing design and suggests an alternative conceptualization as a way forward. Based in a longetudinal fieldstudy, the author advocates a practice-based approach that acknowledges the emergent relations and tensions in actual design work. It seemed fundamental, and not incidental, that outstanding design practices were characterized by often recurrent collaborations and extraordinary creating endeavours with other specialists and enterprises in creating and sustaining something new, not yet fully known and perhaps unconventional.

Jevnaker, Birgit Helene (2012)

Managing for innovation: what can service innovation learn from design?

[Academic lecture]. EURAM 2012 European Academy of Management Conference.

Jevnaker, Birgit Helene (2011)

Managing for multidimensional design innovation: what are the enablers and restraints?

[Academic lecture]. 1st Cambridge Academic Design Management Conference (CADMC).

Jevnaker, Birgit Helene (2008)

Corporate Design

[Article in business/trade/industry journal]. The International Encyclopedia of Communication, 3, s. 1010- 1014.

Jevnaker, Birgit Helene (2002)

Enabling the Dynamic Design Capability of Firms: Towards a Strategic Framework

[Academic lecture]. 11th International Forum on Design Management Research and Education.

Jevnaker, Birgit Helene (2001)

Back-stage and Front-stage: Understanding how Design becomes a Strategic Medium Organizing the Value-Seeking Innovation and Getting into Memorable Values

[Academic lecture]. 4th European Academy of Design Conference.

Jevnaker, Birgit H. (2000)

Design Management

[Academic lecture]. CDV International Design/business Seminar.

Jevnaker, Birgit Helene & Bruce, Margaret (1999)

Design as a Strategic Alliance: Harnessing the Creative Capability of the Firm

[Academic lecture]. International Conference Strategic Management Society, November 1-4.

Jevnaker, Birgit Helene (1999)

Integrated Product Innovation: Dilemmas of Design Expertise and its Management

[Academic lecture]. 4th International Workshop Meeting the Challenges of Product De velopment, April 16-18.

Jevnaker, Birgit Helene & Bruce, Margaret (1999)

Exploring Design Alliances: the Hidden Assets in Management of Strategic Innovation

[Academic lecture]. 4th International Workshop Meeting the the Challenges of Produc t Development, April 16-18.

Jevnaker, Birgit Helene (1998)

Mer kreativt samarbeid om design og innovasjon

[Popular scientific article]. ?

Bruce, Margaret & Jevnaker, Birgit Helene (1998)

Management of Design Alliances. Sustaining Competitive Advantage

[Scientific book]. John Wiley & Sons.

Academic Degrees
Year Academic Department Degree
2012 BI Norwegian Business School Ph.D.
1975 Norwegian School of Economics, NHH Master of Science in Business
Work Experience
Year Employer Job Title
2017 - Present BI Norwegian Business School, Dep of Leadership and Organizational Behaviour Professor
1998 - Present BI Norwegian Business School Responsible and co-founder for Leadership in Action, Bachelor of Management
2016 - 2016 BI Norwegian Business School Professor & Head of the Innovation department's group for Entrepreneurship
1998 - 2016 BI Norwegian Business School Associate Professor
2007 - 2013 Oslo National Academies of the Arts (KHiO) Guest lecturer
1996 - 2013 Oslo School of Architecture and Design (AHO) Guest lecturer
2002 - 2003 BI Norwegian Business School Head of faculty group in SME & Entrepreneurship
1997 - 1998 Dep. of Product Design, NTNU Guest lecturer
1990 - 1998 SNF, Institute for Research in Economics and Business Administration Senior Researcher
1991 - 1996 Institute of Design, SHKS Lecturer (part-time)
1980 - 1990 Institute of Industrial Economics Researcher
1983 - 1988 Government of India and NORAD Consultant to Government of India and NORAD
1977 - 1980 Institute of Industrial Economics Research Assistant
1977 - 1979 Nordhordland Tiltakskontor Project leader (part-time)