Federica De Molli

De Molli, Federica & Paolino, Chiara (2022)

Meaning Making through Artistic Interventions: An Aesthetic Approach

Owens, Allan; Pässilä, Anne, Ponsillo, Nick, Biagioli, Monica, Cunningham, Charlotte, De Molli, Federica & Paolino, Chiara (red.). Community and Collective Learning

Owens, Allan; Pässilä, Anne, Ponsillo, Nick, Biagioli, Monica, Cunningham, Charlotte, De Molli, Federica & Paolino, Chiara (2022)

Community and Collective Learning

Aalborg Universitetsforlag.

De Molli, Federica; Vecco, Marilena & Pizzetti, Marta (2022)

Space for seduction: the redefining of auction houses’ role in the art market

Consumption Markets & Culture Doi: 10.1080/10253866.2022.2125509

Technological and socio-economic changes have forced organizations in the art sector to redefine their function in the market, to strengthen their relationships with consumers and to appeal to a more heterogeneous consumer audience. The physical space of art organizations constitutes a major tool for them to attract and communicate with customers. Based on a multiple case studies approach, this article explores how art auction houses have rearranged their physical space in order to create an intended customer experience based on seduction. Our study contributes to Consumer Culture Theory research by illustrating how both the tangible and intangible features of the spatial setting are orchestrated by managers to facilitate an intended consumer experience. Space is organized in such a way that a heterogeneous customer base can co-participate in the game of seduction, and the artwork maintains its role as a catalyst of the experience.

De Molli, Federica (2021)

Participatory interpretation: a way to overcome analytical challenges in organizational aesthetic research

Culture and Organization, 27(3), s. 226- 239. Doi: 10.1080/14759551.2020.1806839

Despite the growing academic interest in the aesthetic dimensions of organizational life, there is a surprising lack of critical reflection on how to analyse data acquired through organizational aesthetic research. This paper addresses this gap, first by illustrating the analytical challenges that aesthetic research poses. Then, it introduces participatory interpretation as an analytical method, and evaluates it by drawing on an empirical study. What sets this method apart from the other methods traditionally used is its potential (1) to avoid an almost exclusive reliance on the researcher’s interpretation, developing instead an understanding of the aesthetics explored which takes into account both the researcher’s and the actors’ interpretations, and (2) to achieve an understanding of the performativity of the organizational aesthetics under study. The paper concludes by suggesting possible applications of this method in a wide range of other organizational research fields.

De Molli, Federica (2022)

Podcast "Creativity Matters!" https://open.spotify.com/show/0PF2Tkgirb8gAnF6EQLmmV?si=f43564a2980d4d0e

BI Podcast [Radio]

De Molli, Federica & Paolino, Chiara (2022)

Meaning Making through Artistic Interventions in University Spaces: An Aesthetic Approach.

[Academic lecture]. Transdisciplinary Workplace Research (TWR) Conference.

Mengis, Jeanne; Zamparini, Alessandra & De Molli, Federica (2022)

Controlling Space beyond Organizational Confines: The Force and Fugacity of 'Tractive Control'

[Academic lecture]. European Group for Organizational Studies (EGOS) Conference.

De Molli, Federica; Vecco, Marilena & Balachandran Nair, Lakshmi (2022)

“Let’s meet at our new digs!”: Materializing the process of trust development with the help of organizational space

[Academic lecture]. BAM Conference.