Faculty Profile

Auke Hunneman

Associate Professor - Department of Marketing


Auke Hunneman is Associate Professor at the Marketing Department of BI Norwegian Business School. He earned his PhD in 2011 from the University of Groningen, the Netherlands, and he obtained his Master’s degree in economics at the same university.

Auke Hunneman worked as a researcher and lecturer in marketing at University of Groningen from 2008 until 2010 and he joined BI in 2010. His dissertation develops quantitative models to support store location and design decisions. His research has appeared in high-quality marketing journals like the Journal of Retailing and the Journal of Business Research. Auke's research interests include retailing, social networks, (spatial) econometric models, and, more generally, marketing accountability. Auke has taught several courses, including Marketing Models (PhD), Marketing Research (Msc), and Marketing Management (Bsc).

Research areas

Quantitative approaches to managerially relevant phenomena in marketing, including:
Sales Modeling; Store Location; Store Image; Market Structure; Local Marketing; Consumer Shopping Patterns.

Teaching areas

Marketing Management; Retail Marketing; Quantitative Marketing Models; Research Methodology.

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
2011 University of Groningen Ph.D.
2004 University of Groningen Master of Science
2011 University of Groningen Ph.D.
2004 University of Groningen Master of Science
Work Experience
Year Employer Job Title
2015 - Present Member of the Marketing Analytics group of Norsk Markedsanalyse Forening. Chair
2012 - Present University of Stavanger Adjunct Associate Professor
2011 - Present BI Norwegian Business School Associate Professor
- 2014 Member of the Marketing Analytics group of CPM Scandinavia, RE:Media and Schjærven.
2010 - 2011 BI Norwegian Business School Assistant Professor
2008 - 2010 University of Groningen Researcher/Lecturer in Marketing