Faculty Profile

Bengt Gunnar Lorentzen

Lecturer - Department of Marketing

Publications

Ronæs, Nina Helene; Lorentzen, Bengt Gunnar, Silseth, Pål Rasmus & Lervik-Olsen, Line (2016)

Klagehåndtering i norske bedrifter : noen observasjoner og forslag til tiltak

Magma - Tidsskrift for økonomi og ledelse, 19(8), s. 60- 67.

Lervik-Olsen, Line; Gustafsson, Anders, Silseth, Pål Rasmus & Lorentzen, Bengt Gunnar (2015)

Bør vi involvere kundene?

Magma - Tidsskrift for økonomi og ledelse, 18(4), s. 52- 60.

Samuelsen, Bendik M.; Olsen, Line Lervik, Silseth, Pål Rasmus & Lorentzen, Bengt G. (2007)

Dynamiske perspektiv på kunderelasjoner

Magma - Tidsskrift for økonomi og ledelse, 10(2), s. 25- 44.

Andreassen, Tor W.; Lorentzen, Bengt G. & Olsson, Ulf Henning (2006)

The impact of non-normality and estimation methods in SEM on satisfaction research in marketing

Quality and Quantity, 40

This paper discusses consequences of violating the normal distribution assumption imbedded in Structural Equation Modeling (SEM). Based on real data from a large sample customer satisfaction survey we follow the procedures as suggested in leading textbooks. We document consequences of this practice and discuss its impact on decision making in marketing.

Hansen, Håvard; Samuelsen, Bendik M. & Lorentzen, Bengt G. (2004)

Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?

Advances in Consumer Research, 31(1), s. 446- 450.

Hansen, Håvard; Samuelsen, Bendik Meling & Lorentzen, Bengt Gunnar (2003)

Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?”,

[Academic lecture]. The 34th Annual ACR-conference.

Brechan, Inge; Ulvnes, Arne Morten & Lorentzen, Bengt G. (1999)

Internal and external factors influencing the organization of relationships in an industrial network: A case study

[Academic lecture]. 15th Annual IMP Conference.

The central theme of the paper is the underlying motivation and organization of relationships between companies on different levels in an industrial marketing channel. The research explores the effects of both economical, behavioral, external and internal factors upon the relational structure and its accomplishment. In general, the findings suggest that transactions might be more efficiently organized in a relationship with an external supplier.

Academic Degrees
Year Academic Department Degree
1993 BI Norwegian Business School Master of Science in Business
1993 BI Norwegian Business School Master of Science in Business
Work Experience
Year Employer Job Title
2013 - Present Bengt G. Lorentzen AS Chairman of Board
2012 - Present Lorentzen Consulting Owner
2009 - Present BI Norwegian Business School Researcher 3
2005 - Present BI Norwegian Business School Project Consultant
1996 - Present Barcode Intelligence Group AS Partner
1993 - 2003 BI Norwegian Business School Ph.D Candidate
1995 - 1995 BI Norwegian Business School Researcher
1994 - 1995 BI Norwegian Business School Scientific Assistant