Faculty Profile

Carl Arthur Solberg

Professor Emeritus - Department of Marketing

Biography

Carl Arthur Solberg is a Professor of International Marketing and an Associate Dean of Master of Science program in International Marketing and Management at BI Norwegian School of Management.
Professor Solberg has done research and published extensively on the subject of international marketing and management in international refereed journals, such as Management International Review, International Business Review, Journal of International Marketing, International Journal of Information Management, and Advances in International Marketing.

Professor Solberg is ranked as one of the "Most prolific authors in the six leading international business journals (1996-2006)" in a study published in Asia Pacific Journal of Management in 2007. He recently won The International Marketing Award for best research paper presented at the European International Business Academys (EIBA) Annual Conference, 13-15 December 2007.
Professor Carl Arthur Solberg holds a doctoral degree (PhD) in international management from University of Strathclyde, Glasgow (Scotland) and a Licencié dès Sciences Economiques from University of Neuchâtel (Switzerland).

Publications

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Where and When?A Longitudinal Study of Export Behavior of New Ventures

Ghauri, Pervez & Kirpalani, V.H.Manek (red.). Handbook of Research on International Entrepreneurship Strategy

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms

Advances in International Marketing, 26, s. 1- 14. Doi: 10.1108/S1474-797920150000026001

Solberg, Carl Arthur & Durrieu, Francois (2014)

The impact of globalization drivers on strategy–performance relationships in international markets

Julian, Craig C (red.). Research Handbook on Export Marketing

Solberg, Carl Arthur (2014)

International branding: A framework for classification and analysis

Journal of Euromarketing, 23(1-2), s. 5- 21.

Solberg, Carl Arthur & Bretteville, Trine (2012)

Inside the boardroom of born globals

International Journal of Entrepreneurship and Small Business, 15(2), s. 154- 170. Doi: 10.1504/IJESB.2012.045202

This study addresses the roles of the board of directors and explores potential tensions between the different stakeholders over the life cycle of the Born Global. More specifically, we posit that tensions arising from different interests between the founder and professional investors make the BG particularly vulnerable to faulty processes within the board. These issues are explored in four Norwegian BGs with different risk profiles. We find that 1) conflicts are much more rife in fast growing BGs with external investors; 2) family and friends of the founder represent “patient capital”; 3) agency problems are less prevalent than in “ordinary firms” and 4) board members without concrete knowledge of the business of the BG firm are prone to play a lesser role in the strategic decision making process. Implications for research and management are discussed.

Solberg, Carl Arthur & Olsson, Ulf H. (2010)

Management orientation and export performance: the case of Norwegian ICT companies

Baltic Journal of Management, 5(1), s. 28- 50. Doi: 10.1108/17465261011016540

Solberg, Carl Arthur (2008)

Product complexity and cultural distance effects on managing international distributor relationships: a contingency approach

Journal of International Marketing, 16(3), s. 57- 83. Doi: 10.1509/jimk.16.3.57

Solberg, Carl Arthur & Durrieu, Francois (2008)

Strategy development in international markets: a two tier approach

International Marketing Review, 25(5), s. 520- 543. Doi: 10.1108/02651330810904071

Garielsson, Mika; Kirpalani, V.H. Manek, Dimitratos, Pavlos, Solberg, Carl Arthur & Zucchella, Antonella (2008)

Born globals: Propositions to help advance the theory

International Business Review, 17(4), s. 385- 401. Doi: 10.1016/j.ibusrev.2008.02.015

Solberg, Carl Arthur (2007)

Moving out of the country: An exploratory study of the impact of country, cluster and firm related factors

Gabriel Benito and Rajneesh Narula (eds), Multinationals on the Periphery

Nes, Erik B.; Solberg, Carl Arthur & Silkoset, Ragnhild (2007)

The impact of national culture and communication on exporter-distributor relations and on export performance

International Business Review, 16(4), s. 405- 424.

Solberg, Carl Arthur & Askeland, Vidar (2006)

The Relevance of Internationalisation Theories: A Contingency Framework Approach

Fai, Felicia and Eleanor Morgan (eds), Managerial Issues in IB

Solberg, Carl Arthur (2006)

Market information and the role of networks in international markets

Frank Asche (ed), Primary industries facing global markets: The supply chains and markets for Norwegian food

Solberg, Carl Arthur (2006)

Exporter Governance of Integrated and Independent Marketing Channel Members in International Markets: Moderating Effects of Stage of Relationships and Operation Mode

Advances in International Marketing, 16, s. 341- 358.

Solberg, Carl Arthur & Durrieu, Francois (2006)

Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets

Management International Review, 46(1), s. 57- 83.

Solberg, Carl Arthur (2006)

Relational drivers, controls and relationship quality in exporter-foreign middleman relations

Advances in International Marketing, 16, s. 81- 106.

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2006)

The effect of information collection behavior on market performance: The role of partner relationships

Advances in International Marketing, s. 135- 157.

Solberg, Carl Arthur; Stottinger, B. & Yaprak, A. (2006)

A taxonomy of the pricing practices of exporting firms: Evidence from Austria, Norway, and the United States

Journal of International Marketing, 14(1), s. 23- 48.

In this qualitative study, the authors offer a framework through which they examine the information use, strategic approach, and managerial control behavior in the export pricing practices of 24 firms based in Austria, Norway, and the United States. They offer propositions about export pricing behavior and suggestions for empirical research in the field.

Solberg, Carl Arthur (2002)

The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance

Journal of International Marketing, 10(3), s. 1- 21.

Solberg, Carl Arthur & Nes, Erik B. (2002)

Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels

International Business Review, 11, s. 385- 405.

Solberg, Carl Arthur (2000)

Standardation or Adaptation: the Role of the Local Subsidary/Representative

Journal of International Marketing

Solberg, Carl A.; Glimstedt, Henrik & Lange, Even (1998)

Utfordringer i globale markeder: Fra lokale småkonger til globale føderasjoner

Globalisering - drivkrefter og konsekvenser

Solberg, Carl A. (1998)

Inngangsstrategier i globaliserende markeder

Praktisk økonomi & ledelse

Solberg, Carl A. (1998)

Globalisering og Norges konkurranseevne

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Solberg, Carl A. (1998)

Internasjonal markedsføring

Tano Aschehoug.

Benito, Gabriel R G; Solberg, Carl Arthur & Welch, Lawrence S (1993)

An exploration of the information behaviour of Norwegian exporters

International Journal of Information Management, 13(4), s. 274- 286.

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms

[Academic lecture]. CiMaR 2015.

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Comparing 'born globals' and other exporting firms: A longitudinal study

[Academic lecture]. ANZIBA 2015.

Solberg, Carl Arthur (2015)

Internasjonal markedsføring. 9. utg.

[Scientific book]. Universitetsforlaget.

Solberg, Carl Arthur; Lanseng, Even J. & Tryggeset, Marit Owe (2014)

Challenging the market orientation construct: the role of data processing and market insight

[Academic lecture]. CIMaR.

Solberg, Carl Arthur; Gripsrud, Geir & Hunneman, Auke (2014)

Redefining Born Globals? A cohort analysis of Norwegian Born Globals

[Academic lecture]. New Research Themes in International Entrepreneurship.

Solberg, Carl Arthur & Durrieu, Francois (2012)

The impact of globalisation drivers on strategy-performance relationships in international markets

[Academic lecture]. EIBA.

Solberg, Carl Arthur & Durrieu, Francois (2012)

The impact of globalisation drivers on strategy-performance relationships in international markets

[Academic lecture]. EMAC.

This paper investigates the moderating impact of globalisation on the effectiveness of strategies on strategic and financial aspects of performance. In a survey of 378 companies from Singapore, Norway and Germany we find that globalisation drivers have an impact on the effects of strategic choices on both market position and financial performance. Some effects are indirect through other strategies. We find among other things that market position defined as strategic position and increased international competitiveness plays a pivotal role in markets strongly affected by globalisation drivers, whereas its role is less evident in multi-local markets.

Solberg, Carl Arthur & Bretteville, Trine (2009)

Inside the board room of Born Globals

[Academic lecture]. 35th EIBA Annual Conference.

Solberg, Carl Arthur & Durrieu, Francois (2009)

Exploring the role of nationality in strategy formulation in international markets: A study of German, Norwegian and Singaporean firms

[Academic lecture]. 38th EMAC conference.

Solberg, Carl Arthur (2009)

Role of nationality in strategy formulation in international markets: An exploratory study of German, Norwegian and Singaporean firms

[Academic lecture]. Johan Arndt conference.

Solberg, Carl Arthur (2008)

High tech and Low tech Born Globals: Are they any different?

[Academic lecture]. EIBA Conference.

Solberg, Carl Arthur (2004)

Advertising in international markets: A framework for classification and analysis

[Academic lecture]. AIB Conference.

Solberg, Carl Arthur (2004)

Moving out of the country: an exploratory study of the impact of national, cluster and firm related factors

[Academic lecture]. EIBA Annual Conference.

Solberg, Carl Arthur & Durrieu, Francois (2004)

Access to networks and commitment to internationalisationas precursors to marketing strategies in international markets

[Academic lecture]. 20th IMP Conference.

Nes, Erik B. & Solberg, Carl Arthur (2002)

Precursors of commitment and trust in exporter-distributor relations and the effects on export performance

[Academic lecture]. Academy of Marketing Science 2002. Multicultural Marketing Conference.

Nes, Erik B. & Solberg, Carl Arthur (2002)

Exporter-distributor relations and the effects on performance

[Academic lecture]. European Marketing Academy Conference (EMAC).

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2001)

Information Collection Behavior and Performance in Export Channels

[Academic lecture]. 14th IMP Annual Conference, September 3-5.

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2001)

Exporters Information Collection Behavior and Performance: The Role of Trust and Experience

[Academic lecture]. 30th EMAC Conference.

Solberg, Carl Arthur & Olsson, Ulf H. (2001)

Export Performance and Management Orientation, The Case of Norwegian IT Exporters

[Academic lecture]. The EIBA Conference.

Solberg, Carl Arthur & Nes, Erik (2001)

Commitment and Trust in International Marketing Relations

[Academic lecture]. The IMP-Conference.

Solberg, Carl Arthur (2001)

Kultex – Export of culture products from Norway

[Academic lecture]. The AIMAC Conference – Association Internationale du Management des Arts et de la Culture.

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2001)

Exporters information collection behavior: An Exploratory Study

[Academic lecture]. IMP konferanse.

Nes, Erik Bertin & Solberg, Carl Arthur (1999)

Commitment and Trust in International Markting Relations

[Academic lecture]. IMP Conference, Dubin 1999.

Solberg, Carl Arthur (1999)

Internasjonal markedsføring

[Scientific book]. Tano-Aschehoug.

Academic Degrees
Year Academic Department Degree
1993 University of Strathclyde Ph.D.
1993 University of Strathclyde Ph.D.
Work Experience
Year Employer Job Title
2007 - Present BI Norwegian Business School Professor
1982 - 2007 BI Norwegian Business School Associate Professor
2001 - 2003 BI Norwegian Business School Head of Department
2000 - 2000 Bordeaux Ecole de management Visting Professor
1995 - 1998 Helsinki School of Business and Economics Visting Professor
1987 - 1988 Monterey Institute of International Studies Visting Professor
1975 - 1981 Saga Petrokjemi Market researcher
1971 - 1975 Norges Eksportråd Export advisor