Faculty Profile

Cathrine von Ibenfeldt

Lecturer - Department of Marketing

Biography

Cathrine von Ibenfeldt is a lecturer at the department of marketing, BI - Norwegian School of Business. She obtained her master in marketing at Buskerud University College in 2008.

Cathrine worked as a lecturer at Buskerud University College from 2008 to 2012, then as a lecturer at Kristiania University College from 2012 to 2018. Cathrine joined BI in 2018. Cathrine give lectures in marketing related courses as digital marketing, marketing management and marketing communications. She supervise bachelor and master candidates in their final project.

Cathrines research interest is related to behavioral aspects of marketing. Her teaching aspiration is to motivate students to explore knowledge trough practical assessment of the topics at hand.

Publications

Mariussen, Anastasia; Ibenfeldt, Cathrine von & Vespestad, May Kristin (2014)

The typology and role of online information sources in destination image formation: An Eye-Tracking study

International Journal of Digital Accounting Research, 14(20), s. 141- 164. Doi: 10.4192/1577-8517-v14_6

Trelease, Cathrine von Ibenfeldt (2013)

Pappvinen i skapet

Dagsavisen [Kronikk]

von Ibenfeldt, Cathrine (2017)

Mobil markedsføring

[Popular scientific article]. Magma - Tidsskrift for √łkonomi og ledelse, 4, s. 37- 43.

Ibenfeldt, Cathrine von (2015)

Evolusjon og forbrukeratferd

[Popular scientific article]. kampanje.com

Ibenfeldt, Cathrine von & Troye, Sigurd Villads (2014)

When buyers complain: the effects of written feedback on customer evaluation

[Academic lecture]. Johan Arndt.

Academic Degrees
Year Academic Department Degree
2008 Høgskolen i Buskerud Master in Marketing
2000 Høyskolen i Lillehammer Cand.Mag
Work Experience
Year Employer Job Title
2018 - Present BI Norwegian Business School Lecturer
2012 - 2018 Kristiania University College Assistant professor
2008 - 2012 HIBU Doctoral candidate