Faculty Profile

Delia Olga Ungureanu

PhD Candidate - Department of Marketing

Biography

Interested in the application of econometrics for modeling consumer decision making and marketing investments.

Publications

Ungureanu, Delia Olga & van Oest, Rutger Daniel (2018)

When Customer Spending Backfires: Customer Trade-offs Between Durable Products Replacements and Add-on Purchases

[Academic lecture]. EMAC Conference.

Ungureanu, Delia Olga & van Oest, Rutger Daniel (2018)

When Customer Spending Backfires: Customer Trade-offs Between Durable Products Replacements and Add-on Purchases

[Academic lecture]. Marketing Science Conference.

Ungureanu, Delia Olga & van Oest, Rutger Daniel (2016)

The Role of Customer Satisfaction and Acquisition Channel in Incentivized Referral Programs

[Academic lecture]. EMAC Conference.

Academic Degrees
Year Academic Department Degree
2015 Handelshøyskolen BI Master of Science
Work Experience
Year Employer Job Title
2015 - Present BI Norwegian Business School PhD Candidate