Bør leverandører bruke sin norske opprinnelse i markedsføringen?
Magma forskning og viten, 13(1), s. 50- 54.
Gripsrud, Geir; Nes, Erik B. & Olsson, Ulf Henning (2010)
Effects of Hosting a Mega-Sport Event on Country Image
Event Management, 14, s. 193- 204.
Auruskeviciene, Vilte; Pundziene, Asta, Skudiene, Vida, Gripsrud, Geir, Nes, Erik B. & Olsson, Ulf Henning (2010)
Change of Attitudes and Country Image after Hosting Major Sport Events
Engineering Economics, 21(1), s. 53- 59.
Nes, Erik B. & Papadopoulos, Nicolas (2007)
The Role of National Cultural Distance on Country Image-based Product Evaluations?
Country of origin Effects on Consumer Behavio, Khalid I. Sulaiti, ed
Nes, Erik B.; Solberg, Carl Arthur & Silkoset, Ragnhild (2007)
The impact of national culture and communication on exporter-distributor relations and on export performance
International Business Review, 16(4), s. 405- 424.
Bilkey, Warren J & Nes, Erik B. (2002)
Country of Origin Effects on Product Evaluations
Paul W. Beamish and Xioyue Chen (eds): An Anthology from Journal of International Business Studies (Chinese Translation),
Solberg, Carl Arthur & Nes, Erik B. (2002)
Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels
International Business Review, 11, s. 385- 405.
Nes, Erik B. (2001)
Norges profil som opprinnelsesland
?, 4(1)
Nes, Erik; Ghauri, Pervez & Samonis, Val (1998)
Country of Origin Effects on Products coming from Eastern Europe
Enterprise Restructuring and Foreign Investment in the Transforming East
Nes, Erik & Ghauri, Pervez (1998)
Country of Origin Effects on Products Coming From Eastern Europe
?, 4(1/2)
Nes, Erik B. (2000)
Et kostbart land med høy miljøprofil
Aftenposten (morgenutg. : trykt utg.) [Kronikk]
Nes, Erik Bertin (1)
Perspectives on international business: Insights from the 1970-1985 JIBS Decade Award
Journal of International Business Studies [Kronikk]
Lanseng, Even Johan; Gripsrud, Geir & Nes, Erik Bertin (2021)
Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude
[Academic lecture]. 2021 AMA Global Marketing SIG Conference.
Biong, Harald; Nes, Erik Bertin & Sande, Jon Bingen (2016)
Markedsføring på bedriftsmarkedet 4. utgave
[Textbook]. Universitetsforlaget.
Nes, Erik Bertin & Gripsrud, Geir (2010)
Country of origin image and brand image congruence: The impact on brand equity
[Academic lecture]. International Marketing Trends Conference.
Silkoset, Ragnhild & Nes, Erik Bertin (2010)
The concept of country affinity in consumer behavior
[Academic lecture]. Johan Arndt-Konferansen.
Silkoset, Ragnhild & Nes, Erik Bertin (2009)
Extending the Domain of Animosity in a Cross-National Context: The Effect of Psychosocial Outcomes on Buying Intentions
[Academic lecture]. Johan Arndt Marketing Conference 2009.
Gripsrud, Geir; Nes, Erik Bertin & Olsson, Ulf (2006)
Effects on country image by hosting a major sports event
[Academic lecture]. Anziba.
Biong, Harald & Nes, Erik B. (2003)
Markedsføring på bedriftsmarkedet : industri, tjenesteyting og offentlig virksomhet
[Scientific book]. Universitetsforlaget.
Nes, Erik B. & Solberg, Carl Arthur (2002)
Precursors of commitment and trust in exporter-distributor relations and the effects on export performance
[Academic lecture]. Academy of Marketing Science 2002. Multicultural Marketing Conference.
Nes, Erik B. & Solberg, Carl Arthur (2002)
Exporter-distributor relations and the effects on performance
[Academic lecture]. European Marketing Academy Conference (EMAC).
Nes, Erike B. (2001)
Trust and Commitment in International Customer-Supplier Relations
[Academic lecture]. IMP Conference.
Solberg, Carl Arthur & Nes, Erik (2001)
Commitment and Trust in International Marketing Relations
[Academic lecture]. The IMP-Conference.
Solberg, Carl Srthur & Nes, Erik B. (2000)
Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels
[Academic lecture]. European International Business Association Conference (EIBA).
Heslop, Louise A.; Papadopoulos, Nicolas & Nes, Erik (2000)
Evidence of Home Country Bias in Evaluations of Products: A 15-Country Study
[Academic lecture]. European Marketing Academy Conference (EMAC).
Heslop, Louise A.; Papadopoulos, Nicolas & Nes, Erik B. (2000)
A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S and Japan
[Report]. Marketing Science Institue (MSI).
Solberg, Carl Arthur & Nes, Erik B. (2000)
Exporter trust, commitment and marketing control in integrated and independent export channels
[Report]. Handelshøyskolen BI.
Nes, Erik Bertin & Solberg, Carl Arthur (1999)
Commitment and Trust in International Markting Relations
[Academic lecture]. IMP Conference, Dubin 1999.
Nes, Erik B. & Biong, Harald (1999)
Markedsføring på Bedriftsmarkedet
[Textbook]. Tano Aschehoug.
Nes, Erik B. (1999)
Internasjonal markedsføring: Tillit og forpliktelse i kunde/ leverandør relasjoner; implikasjoner for bedriftens resultatoppnåelse. Bedriftkontaktprogrammet 1999
[Report]. Handelshøyskolen BI.
Academic Degrees
Year
Academic Department
Degree
1981
University of Wisconsin-Madison
Ph.D.
1972
University of Wisconsin-Madison
M.B.A.
Work Experience
Year
Employer
Job Title
2013 - Present
BI Norwegian Business School
Professor of Marketing
1993 - 2013
BI Norwegian Business School
Associate Professor of Marketing
1991 - 1993
Oslo Business School
Associate Professor and Chair Marketing Department