Faculty Profile

Even Johan Lanseng

Associate Professor - Department of Marketing

Publications

Lanseng, Even & Sivertsen, Hanne Kristine (2018)

The roles of schema incongruity and expertise in consumers’ wine judgment

Food Quality and Preference, 71(Januar), s. 261- 269. Doi: https://doi.org/10.1016/j.foodqual.2018.07.004

Schjøll, Alexander; Alfnes, Frode & Lanseng, Even (2018)

Reklame i blogger – forbrukeres holdninger og reaksjoner

Storm-Mathisen, Ardis; Jacobsen, Eivind, Tangen, Karl-Fredrik & Helle-Valle, Jo (red.). Markedsføring og forbrukerne – samfunnsvitenskapelige blikk

Lanseng, Even (2016)

Relevant sex appeals in advertising: Gender and commitment context differences

Frontiers in Psychology, 7(September) Doi: 10.3389/fpsyg.2016.01456

Lanseng, Even Johan (2014)

A typology of consumption value : teasing out the unique properties of utilitarian, symbolic, experiential, and aesthetic consumption value

Beta. Scandinavian Journal of Business Research, 28(2), s. 107- 117.

Lanseng, Even Johan (2014)

Consumption Value: Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Value

Beta. Scandinavian Journal of Business Research, 28(2), s. 107- 117.

Augensen, Helene; Moen, Maren & Lanseng, Even Johan (2014)

Ærlighet varer lengst : åpen bloggsponsing er mer effektiv enn skjult

Magma - Tidsskrift for økonomi og ledelse, 17(3), s. 58- 63.

Lanseng, Even Johan & Majoor, Maarten (2013)

The relative importance of advertising elements and the roles of sex (gender) and involvement :

Beta. Scandinavian Journal of Business Research, 27(2), s. 97- 112.

Lanseng, Even Johan & Olsen, Lars Erling (2012)

Brand alliances: the role of brand concept consistency

European Journal of Marketing, 46(9), s. 1108- 1126. Doi: 10.1108/03090561211247874

Olsen, Lars Erling & Lanseng, Even Johan (2012)

Brands in texts: Attitudinal effects of brand placements in narrative fiction

Journal of Brand Management, 19(8), s. 702- 711. Doi: 10.1057/bm.2012.4

Andreassen, Tor Wallin & Lanseng, Even Johan (2010)

Service differentiation A self-image congruency perspective on brand building in the labor market

Journal of Service Management, 21(2), s. 212- 236. Doi: 10.1108/09564231011039295

Andreassen, Tor W. & Lanseng, Even J. (2010)

Service differentiation: A self-image congruency perspective on brand building in the labor market

International Journal of Service Industry Management, 21(2), s. 212- 236.

Lanseng, Even J. & Andreassen, Tor W. (2007)

Electronic Healthcare? A Study of Peoples Readiness and Attitude Toward Performing Self-Diagnosis

International Journal of Service Industry Management, 18(4), s. 394- 417.

Lanseng, Even J.; Lanseng, Even J. & Wanebo, Tor Arne (2007)

Pionermerke eller etterfølgermerke - fordeler og ulemper

Magma - Tidsskrift for økonomi og ledelse, 10(2), s. 53- 59.

Lanseng, Even Johan & Andreassen, Tor Wallin (1997)

The principal’s and agents’ contribution to customer loyalty within an integrated service distribution channel: An external perspective

European Journal of Marketing, 31(7), s. 487- 503.

Lanseng, Even (2018)

The roles of cognitive load and brand knowledge in brand value co-creation

[Academic lecture]. 15th international research conference in service management.

Lanseng, Even (2016)

Incumbent versus Newcomer Advantages: A Fundamental Motives Explanation

[Academic lecture]. Academy of Marketing Science WMC 2016.

Selnes, Fred & Lanseng, Even Johan (2014)

Markedsføringsledelse : med digitale verktøy

[Scientific book]. Gyldendal Akademisk.

Lanseng, Even Johan & Andreassen, Tor Wallin (2013)

From Healthcare to e-Healthcare: Are People Ready?

Kandampully, Jay (red.). Service Management in Health and Wellness Services

Lanseng, Even Johan (2013)

Unknowingly Ready or Knowingly Unready? The Roles of Implicit Memory (prime) and Menstrual Cycle in Women’s Brand Evaluation

[Academic lecture]. Fibe 2013.

Lanseng, Even Johan & Majoor, Maarten (2012)

Attractive versus Popular:Men and Women’s Reactions to Male and Female Models in Advertising

[Academic lecture]. 2012 Asia-Pacific Association for Consumer Research Conference.

Lanseng, Even Johan & Sivertsen, Hanne Kristine (2011)

Rethinking the Incongruity Effect in Consumer Judgments

[Academic lecture]. Johan Arndt Konferansen.

Lanseng, Even Johan & Sivertsen, Hanne Kristine (2011)

Rethinking the Schema-Incongruity Effect in Consumer Judgments

[Academic lecture]. Association for Consumer Research North-American annual conference.

Lanseng, Even Johan (2010)

A Typology of Consumption Value: Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Qualities

[Academic lecture]. European Conference of the Association for Consumer Research.

Olsen, Lars Erling; Lanseng, Even Johan, Baalerud, H & Holtmoen, H (2009)

Brands in Text - Attitudinal Effects of Brand Placements in Narrative Fiction

[Academic lecture]. World Marketing Congress.

Lanseng, Even Johan & Holtmoen, Å. (2009)

Brands in Text—Attitudinal Effects of Brand Placements in Narrative Fiction

[Academic lecture]. Fourteenth Biennial World Marketing Congress.

Lanseng, Even Johan & Wanebo, Tor Arne (2009)

Pioneering (Dis)advantage and Later Entrant (Dis)advantage: The Role of Consumer Goals in Pioneer and Later Entrant Brand Advantages

[Academic lecture]. Association for Consumer Research Annual North American Conference.

Lanseng, Even Johan & Supphellen, Magne (2008)

Using Ideals and Typicality Measures to Enhance the Attitude-Behavior Relationship

[Academic lecture]. Johan Arndts Markedføringskonferanse.

Lanseng, Even Johan & Andreassen, Tor Wallin (2008)

A Service-Dominant Logic for Branding

[Academic lecture]. Academy of Marketing conference.

Lanseng, Even Johan (2008)

A SERVICE-DOMINANT LOGIC FOR BRANDING

[Academic lecture]. FIBE - Fagkonferanse i bedriftsøkonomiske emner.

Academic Degrees
Year Academic Department Degree
2002 Norwegian University of Life Sciences (UMB) Ph.D Dr. Scient.
1993 BI Norwegian Business School Master of Science in Business
Work Experience
Year Employer Job Title
2006 - Present BI Norwegian Business School Associate Professor
2009 - 2011 Lillehammer University College Lecturer
2008 - 2009 University of Melbourne Visiting Associate Professor
1999 - 2005 Norwegian University of Life Sciences (UMB) Associate Professor