Faculty Profile

Fred Selnes

Professor - Department of Marketing

Biography

Fred Selnes is a professor of Marketing at BI Norwegian School of Management in Oslo. He received his PhD from the Norwegian School of Economics and Business Administration. His research interests include customer portfolio management (e.g. segmentation, customer life-time value, promotion, loyalty-programs, customer acquisition, customer satisfaction and customer loyalty), brand management (e.g. brand positioning, brand extension, brand measurement), and organizing marketing (e.g. market orientation, customer centric, team-creativity). His work has been accepted for publication journals such as Journal of Marketing, Journal of Service Research, Journal of Business Research and European Journal of Marketing.

He is at the review board of Journal of Marketing. He is the co-author of the leading text book in marketing management in Norway (Markedsføringsledelse). He has an extensive consulting experience from about 100 companies in Scandinavia.

Fred Selnes teaches doctoral programs, master of science programs and executive programs.

Researh ereas
Customer portfolio management; Brand strategy and management; Organizing marketing.

Teaching areas
Marketing strategy; Marketing innovation; CRM.

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
1986 Norwegian School of Economics, NHH Ph.D.
1982 Northwestern University Master of Science
1980 BI Master of Business Administration
1986 Norwegian School of Economics, NHH Ph.D.
1982 Northwestern University Master of Science
1980 BI Master of Business Administration
Work Experience
Year Employer Job Title
1989 - Present BI Norwegian Business School Professor