Faculty Profile

Geir Gripsrud

Professor Emeritus - Department of Marketing

Publications

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Where and When?A Longitudinal Study of Export Behavior of New Ventures

Ghauri, Pervez & Kirpalani, V.H.Manek (red.). Handbook of Research on International Entrepreneurship Strategy

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms

Advances in International Marketing, 26, s. 1- 14. Doi: 10.1108/S1474-797920150000026001

Nes, Erik Bertin & Gripsrud, Geir (2014)

When does it pay off to link a brand name to a country?

Journal of Euromarketing, 23(1-2), s. 22- 36.

Gripsrud, Geir (2012)

Fra Ski-VM til Vinter-OL i Oslo?

Hanstad, Dag Vidar (red.). Ski-VM 2011 : planlegging og gjennomføring

Olsen, Nina Veflen & Gripsrud, Geir (2011)

Comparing internal and alliance-based New Product Development processes: case studies in the food industry

International Journal of Product Development, 13(3), s. 245- 261. Doi: 10.1504/IJPD.2011.040269

Gripsrud, Geir; Nes, Erik B. & Olsson, Ulf Henning (2010)

Effects of Hosting a Mega-Sport Event on Country Image

Event Management, 14, s. 193- 204.

Auruskeviciene, Vilte; Pundziene, Asta, Skudiene, Vida, Gripsrud, Geir, Nes, Erik B. & Olsson, Ulf Henning (2010)

Change of Attitudes and Country Image after Hosting Major Sport Events

Engineering Economics, 21(1), s. 53- 59.

Gripsrud, Geir (2009)

Pristilbud - veiledning eller villedning?

Magma - Tidsskrift for økonomi og ledelse, 12(4), s. 39- 44.

Gripsrud, Geir (2008)

OL og markedsføring av land

Magma - Tidsskrift for økonomi og ledelse, 11(2), s. 40- 47.

Gripsrud, Geir (2007)

Kjeder, men ikke kjedelig: Norsk dagligvarehandel 1977-2007

Makt, mening og struktur: festskrift til Sigmund Grønmo, Odd Gåsdal et al. (red.)

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2006)

The effect of information collection behavior on market performance: The role of partner relationships

Advances in International Marketing, s. 135- 157.

Gripsrud, Geir; Jahre, Marianne & Persson, Göran (2006)

Supply Chain Management - back to the Future?

International Journal of Physical Distribution & Logistics Management, 36(8), s. 643- 659.

Gripsrud, Geir & Benito, Gabriel R.G. (2005)

Internationalization in Retailing: Modeling the Pattern of Foreign Market Entry

Journal of Business Research, 58(12), s. 1672- 1680.

Gripsrud, Geir (2004)

The marketing discipline and distribution research: Time to regain lost territory?

Håkansson, H., Harrison, D., Waluszewski, A. (eds): Rethinking Marketing

Gripsrud, Geir & Benito, Gabriel R.G. (2001)

Promotion of products from developing coutries : an overview and assessment of import promotion efforts

Trade and investment in a globalising world/ed. by Rajneesh Narula

Benito, Gabriel R.G. & Gripsrud, Geir (1999)

Promoting efforts from developing countries: An empirical test of the impact of import promotion offices

The international trade journal, 13(2), s. 187- 209.

Gripsrud, Geir; Buckley, P.J. & Ghauri, P.N. (1998)

The expansion of foreign direct investments: discrete rational location choices or a cultural learning process?

The Internationalization of the Firm. A reader

Grønhaug, Kjell & Gripsrud, Geir (1998)

Exploring the Robustness of Organizational Buying Knowledge: The Case of Purchase Behavior in Public Schools

?, 47(4)

Benito, Gabriel R G & Gripsrud, Geir (1995)

The internationalization process approach to the location of foreign direct investments: An empirical analysis

Green, Milford & MacNaughton, Rod (red.). The Location of Foreign Direct Investment: Geographic and Business Approaches

Gripsrud, Geir & Benito, Gabriel R G (1995)

Promoting imports from developing countries: A marketing perspective

Journal of Business Research, 32(2), s. 141- 148.

Benito, Gabriel R G & Gripsrud, Geir (1992)

The expansion of foreign direct investments: Discrete rational location choices or a cultural learning process?

Journal of International Business Studies, 23(3), s. 461- 476.

Gripsrud, Geir & Lindestad, Bodil (1998)

Eiendomsmeklere og boligbyggelag

? [Kronikk]

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms

[Academic lecture]. CiMaR 2015.

Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2015)

Comparing 'born globals' and other exporting firms: A longitudinal study

[Academic lecture]. ANZIBA 2015.

Solberg, Carl Arthur; Gripsrud, Geir & Hunneman, Auke (2014)

Redefining Born Globals? A cohort analysis of Norwegian Born Globals

[Academic lecture]. New Research Themes in International Entrepreneurship.

Nygaard, Arne; Gripsrud, Geir & Bø, Eirill (2013)

Ledelse av Forsyningskjeder

[Textbook]. Fagbokforlaget.

Nes, Erik Bertin & Gripsrud, Geir (2010)

Country of origin image and brand image congruence: The impact on brand equity

[Academic lecture]. International Marketing Trends Conference.

Gripsrud, Geir & Silkoset, Ragnhild (2010)

Metode og Dataanalyse: Beslutingsstøtte for bedrifter ved bruk av JMP. Oppgavesamling

[Textbook]. Cappelen Damm Høyskoleforlaget.

Gripsrud, Geir; Olsson, Ulf Henning & Silkoset, Ragnhild (2010)

Metode og dataanalyse. Beslutningsstøtte for bedrifter ved bruk av JMP

[Textbook]. Cappelen Damm Høyskoleforlaget.

Gripsrud, Geir (2009)

The changing marketing discipline and the search for a "differential advantage"

[Academic lecture]. EMAC Annual Conference 2009.

Gripsrud, Geir; Nes, Erik Bertin & Olsson, Ulf (2006)

Effects on country image by hosting a major sports event

[Academic lecture]. Anziba.

Gripsrud, Geir; Olsson, Ulf Henning & Silkoset, Ragnhild (2004)

Metode og Dataanalyse. Med fokus på beslutninger i bedrifter

[Textbook]. Høyskoleforlaget AS.

Benito, Gabriel R.G. & Gripsrud, Geir (2002)

Internationalization in Retailing: Explaing The Pattern of Foreign Market Entry

[Academic lecture]. EIBA Annual Conference.

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2001)

Information Collection Behavior and Performance in Export Channels

[Academic lecture]. 14th IMP Annual Conference, September 3-5.

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2001)

Exporters Information Collection Behavior and Performance: The Role of Trust and Experience

[Academic lecture]. 30th EMAC Conference.

Gripsrud, Geir; Solberg, Carl Arthur & Ulvnes, Arne Morten (2001)

Exporters information collection behavior: An Exploratory Study

[Academic lecture]. IMP konferanse.

Gripsrud, Geir & Olsson, Ulf Henning (1999)

Markedsanalyse

[Textbook]. Cappelen Damm Høyskoleforlaget.

Gripsrud, Geir & Olsson, Ulf (1998)

Markedsanalyse. Kompendium

[Textbook]. Cappelen Damm Høyskoleforlaget.

Academic Degrees
Year Academic Department Degree
1971 University of Oslo Master Cand. Oecon
1971 University of Oslo Master Cand. Oecon
Work Experience
Year Employer Job Title
2016 - Present BI Norwegian Business School Professor emeritus
1991 - 2016 BI Norwegian Business School Professor
2010 - 2013 BI Norwegian School of Management Dean Master of Science
1998 - 2007 Norwegian School of Management Dean Bachelor Programs
1999 - 2001 BI Norwegian Business School, Center for Research on Cooperatives Director
1995 - 1996 Copenhagen Business School, Department of Marketing Visiting Professor
1988 - 1991 BI Norwegian Business School Research Professor
1988 - 1989 California State University, Long Beach Part-time Lecturer
1986 - 1988 Export Council of Norway Research Director,
1984 - 1988 BI Norwegian Business School Adjunct Associate Professor
1976 - 1986 Norwegian Fund for Market and Distribution Research Research Director
1982 - 1983 Norwegian School of Economics and Business Visiting Associate Professor
1972 - 1976 Norwegian Fund for Market and Distribution Research Research Associate