Employee Profile
Ioannis Pappas
PhD Candidate - Department of Marketing
Publications
Olsen, Lars Erling; Pappas, Ioannis, Samuelsen, Bendik Meling & Warlop, Luk (2022)
Broad vs. Narrow brand positioning: Effects on competitive brand performance
European Journal of Marketing, 56 Doi: 10.1108/EJM-02-2021-0090
Year | Academic Department | Degree |
---|---|---|
2017 | Bocconi University, Milan, Italy | Master |
2015 | Erasmus University | Master of Arts |
2015 | Erasmus University | MSc in Marketing |
2013 | Athens University of Economics and Business | Bachelor of Science |