Employee Profile

Jan-Michael Becker

Associate Professor - Department of Marketing


Jan-Michael Becker is an associate professor in the department of marketing at the BI Norwegian Business School. He has received his doctorate degree from the University of Cologne where he was also an assistant professor in the German habilitation system (“Akademischer Rat”). He has been a visiting scholar at Georgia State University, Atlanta, USA and at University of Waikato, Hamilton, New Zealand as well as an external lecturer at the University of Tübingen, Germany.
His research has been published in several premier academic journals, including Information Systems Research, MIS Quarterly, Psychometrika, Nature Human Behavior, Multivariate Behavioral Research, Long Range Planning, Journal of Business Research, and Marketing Letters.
He is a co-developer and co-founder of SmartPLS (www.smartpls.com) which offers software applications for modeling structural equation models with Partial Least Squares (PLS) path modeling.
His research interest and expertise focus on the digital transformation of marketing and consumer behavior as well as marketing analytics, behavioral research methods and computational statistics.

For more information on publications and current research activities please visit:
Researchgate: https://www.researchgate.net/profile/Jan_Michael_Becker
Google Scholar: https://scholar.google.de/citations?user=6-gGk0UAAAAJ
Publons: https://publons.com/researcher/1902686/jan-michael-becker/
Scopus: https://www.scopus.com/authid/detail.uri?authorId=55471403200

Academic Degrees
Year Academic Department Degree
2011 University of Cologne Dr.rer.pol
Work Experience
Year Employer Job Title
2020 - Present BI Norwegian Business School Associate professor