Faculty Profile

Kenneth Henning Wathne

Adjunct Professor - Department of Marketing


Kenneth H. Wathne earned his Ph.D. at the Copenhagen Business School. Prior to joining the faculty at BI Norwegian School of Management, he worked as an Assistant Professor at University of Wisconsin-Madison.

He has published several highly cited articles in the Journal of Marketing and the Journal of Marketing Research, contributed to book chapters on interorganizational relationships, and currently serves on the Editorial Review Board of the Journal of Marketing, International Journal of Research in Marketing, Journal of Business-to-Business Marketing, and Journal of Personal Selling & Sales Management.

Wathne's teaching interests include interorganizational relationships, marketing channels, business-to-business marketing, marketing research and marketing management. He is four-time recipient of the Mu Kappa Tau Marketing Professor of the Year award.

Prior to entering academia, Wathne worked as a project consultant and project manager with the Norwegian Institute for Research in Marketing. Wathne earned his MS in marketing and strategy and a BS in marketing from BI Norwegian School of Management in Oslo, Norway.

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
2001 Copenhagen Business School Ph.D.
2001 Copenhagen Business School Ph.D.
Work Experience
Year Employer Job Title
2011 - Present BI Norwegian Business School Adjunct Professor
2011 - Present University of Stavanger Business School Professor
2007 - 2011 BI Norwegian Business School Professor
2001 - 2007 University of Wisconsin-Madison Assistant Professor
2000 - 2001 University of Wisconsin-Madison Lecturer