Klemens Knöferle
Professor - Department of Marketing
Employee Profile
- Room number C4Y-092
- Phone +4746410932
- E-mail klemens.knoferle@bi.no
Biography
Klemens Knöferle is Full Professor of Marketing and founder of the Center for Multisensory Marketing (CMM) at BI Norwegian Business School. He received his PhD from the University of St. Gallen, and has worked as a postdoc at Oxford University and as a visiting researcher at the University of Michigan.
In his research, Klemens studies consumer psychology. In a first stream of research, he examines how sensory processes (e.g., vision, hearing, taste, interoception) and sensory aspects of products, foods, and retail environments influence consumers. In a second stream of research, he explores the impact of new technologies (e.g., self-quantification, smart products, sharing of possessions) on consumers’ behavior and well-being. Overall, the goal of his research is to contribute to a better understanding of consumers, to enhance consumer well-being, and to help marketers design better products, stores, and experiences.
Klemens' research has been published in academic journals such as International Journal of Research in Marketing, Journal of Experimental Psychology, Journal of Retailing, Scientific Reports, and Psychonomic Bulletin & Review. He has served as a reviewer for top journals across various fields, including Journal of Marketing Research, Proceedings of the Royal Society: B, and Journal of Experimental Psychology. Klemens teaches courses on consumer behavior, marketing communication, and research methodology. Building on his research expertise, he also consults international companies in various industries (e.g., food, automotive, retailing, consumer electronics, appliances).
In his research, Klemens studies consumer psychology. In a first stream of research, he examines how sensory processes (e.g., vision, hearing, taste, interoception) and sensory aspects of products, foods, and retail environments influence consumers. In a second stream of research, he explores the impact of new technologies (e.g., self-quantification, smart products, sharing of possessions) on consumers’ behavior and well-being. Overall, the goal of his research is to contribute to a better understanding of consumers, to enhance consumer well-being, and to help marketers design better products, stores, and experiences.
Klemens' research has been published in academic journals such as International Journal of Research in Marketing, Journal of Experimental Psychology, Journal of Retailing, Scientific Reports, and Psychonomic Bulletin & Review. He has served as a reviewer for top journals across various fields, including Journal of Marketing Research, Proceedings of the Royal Society: B, and Journal of Experimental Psychology. Klemens teaches courses on consumer behavior, marketing communication, and research methodology. Building on his research expertise, he also consults international companies in various industries (e.g., food, automotive, retailing, consumer electronics, appliances).
Area of Expertise
Publications
Hoang, Chi; Knöferle, Klemens & Warlop, Luk (2023)
Using different advertising humor appeals to generate firm-level warmth and competence impressions
International Journal of Research in Marketing, 40(4) Doi: 10.1016/j.ijresmar.2023.08.002
Weiss, Stephanie; Knöferle, Klemens & Vossen, Alexander (2022)
Meaningfully Different? How Visual Semantics Help New Ventures Achieve Optimal Distinctiveness
Academy of Management Proceedings Doi: 10.5465/AMBPP.2022.16061abstract
Knoeferle, Klemens & Spence, Charles (2021)
Sound in the Context of (Multi)Sensory Marketing
Deaville, James; Rodman, Ron & Tan, Siu-Lan (red.). The Oxford Handbook of Music and Advertising
Wang, Qian Janice; Spence, Charles & Knöferle, Klemens (2020)
Timing is everything: Onset timing moderates the crossmodal influence of background sound on taste perception
Journal of Experimental Psychology: Human Perception and Performance, 46(10), s. 1118- 1126. Doi: 10.1037/xhp0000820
Moeni-Jazani, Mehrad; Knoeferle, Klemens, De Molière, Laura, Gatti, Elia & Warlop, Luk (2017)
Social Power Increases Interoceptive Accuracy
Frontiers in Psychology, 8 Doi: 10.3389/fpsyg.2017.01322 - Full text in research archive
Weiss, Stephanie; Knöferle, Klemens & Vossen, Alexander (2022)
Meaningfully Different? How Visual Semantics Help New Ventures Achieve Optimal Distinctiveness
[Academic lecture]. Academy of Management Annual Meeting.
Tabassum, Farhana; Knoeferle, Klemens & Warlop, Luk (2021)
Visual Illusion of Truth Effect
[Academic lecture]. EMAC 2021 Annual Conference.
Hoang, Chi Linh; Knoeferle, Klemens & Warlop, Luk (2020)
The smart joker: Resolving humorous incongruity in advertising facilitates impressions of firm competence
[Academic lecture]. Society for Consumer Psychology (SCP) Conference.
Hoang, Chi Linh; Knoeferle, Klemens, Krishna, Aradhna & Warlop, Luk (2019)
Consumers' Attribution of Mind to Possessions as an Impediment to Sharing
[Academic lecture]. Annual EMAC Conference.
Knöferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2016)
An upbeat crowd: The effect of social density and instore music tempo on retail sales
[Academic lecture]. Society for Consumer Psychology (SCP) Winter Conference 2016.
| Year | Academic Department | Degree |
|---|---|---|
| 2012 | University of St. Gallen | Ph.D. |
| 2008 | University of Wurzburg | M.A. |
| Year | Employer | Job Title |
|---|---|---|
| 2016 - Present | BI Norwegian Business School | Associate Professor |
| 2016 - 2016 | University of Michigan | Visiting Researcher |
| 2013 - 2016 | BI Norwegian Business School | Assistant Professor |
| 2012 - 2013 | University of Oxford | Postdoctoral Researcher |
| 2009 - 2011 | University of St. Gallen | PhD student |