Klemens Knöferle
Associate Professor - Department of Marketing
Biography
In his research, Klemens studies consumer psychology. In a first stream of research, he examines how sensory processes (e.g., vision, hearing, taste, interoception) and sensory aspects of products, foods, and retail environments influence consumers. In a second stream of research, he explores the impact of new technologies (e.g., self-quantification, smart products, sharing of possessions) on consumers’ behavior and well-being. Overall, the goal of his research is to contribute to a better understanding of consumers, to enhance consumer well-being, and to help marketers design better products, stores, and experiences.
Klemens' research has been published in academic journals such as Journal of Experimental Psychology, Journal of Retailing, Scientific Reports, and Psychonomic Bulletin & Review. He has served as a reviewer for top journals across various fields, including Journal of Marketing Research, Proceedings of the Royal Society: B, and Journal of Experimental Psychology. Klemens teaches courses on consumer behavior, marketing communication, and research methodology. Building on his research expertise, he also consults international companies in various industries (e.g., food, automotive, retailing, consumer electronics, appliances).
Area of Expertise
Publications
Knoeferle, Klemens & Spence, Charles (2021)
Sound in the Context of (Multi)Sensory Marketing
Deaville, James; Rodman, Ron & Tan, Siu-Lan (red.). The Oxford Handbook of Music and Advertising
Wang, Qian Janice; Spence, Charles & Knöferle, Klemens (2020)
Timing is everything: Onset timing moderates the crossmodal influence of background sound on taste perception
Journal of Experimental Psychology: Human Perception and Performance, 46(10), s. 1118- 1126. Doi: 10.1037/xhp0000820
Moeni-Jazani, Mehrad; Knoeferle, Klemens, De Molière, Laura, Gatti, Elia & Warlop, Luk (2017)
Social Power Increases Interoceptive Accuracy
Frontiers in Psychology, 8 Doi: 10.3389/fpsyg.2017.01322 - Full text in research archive
Knoeferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2017)
An upbeat crowd: Fast in-store music alleviates negative effects of high social density on customers’ spending
Journal of Retailing, 93(4), s. 541- 549. Doi: 10.1016/j.jretai.2017.06.004 - Full text in research archive
Knoeferle, Klemens; Li, Jixing, Maggioni, Emanuela & Spence, Charles (2017)
What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings
Scientific Reports, 7(1) Doi: 10.1038/s41598-017-05965-y - Full text in research archive
Tabassum, Farhana; Knoeferle, Klemens & Warlop, Luk (2021)
Visual Illusion of Truth Effect
[Academic lecture]. EMAC 2021 Annual Conference.
Hoang, Chi Linh; Knoeferle, Klemens & Warlop, Luk (2020)
The smart joker: Resolving humorous incongruity in advertising facilitates impressions of firm competence
[Academic lecture]. Society for Consumer Psychology (SCP) Conference.
Hoang, Chi Linh; Knoeferle, Klemens, Krishna, Aradhna & Warlop, Luk (2019)
Consumers' Attribution of Mind to Possessions as an Impediment to Sharing
[Academic lecture]. Annual EMAC Conference.
Knöferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2016)
An upbeat crowd: The effect of social density and instore music tempo on retail sales
[Academic lecture]. Society for Consumer Psychology (SCP) Winter Conference 2016.
Knöferle, Klemens; Knoeferle, Pia, Velasco, Carlos & Spence, Charles (2014)
Multisensory Brand Search: How the Meaning of Sound Guides Consumers’ Visual Attention
[Academic lecture]. ACR North-American Conference 2014.
Year | Academic Department | Degree |
---|---|---|
2012 | University of St. Gallen | Ph.D. |
2008 | University of Wurzburg | M.A. |
Year | Employer | Job Title |
---|---|---|
2016 - Present | BI Norwegian Business School | Associate Professor |
2016 - 2016 | University of Michigan | Visiting Researcher |
2013 - 2016 | BI Norwegian Business School | Assistant Professor |
2012 - 2013 | University of Oxford | Postdoctoral Researcher |
2009 - 2011 | University of St. Gallen | PhD student |