Associate Professor - Department of Marketing
In his research, Klemens studies consumer psychology. In a first stream of research, he examines how sensory processes (e.g., vision, hearing, taste, interoception) and sensory aspects of products, foods, and retail environments influence consumers. In a second stream of research, he explores the impact of new technologies (e.g., self-quantification, smart products, sharing of possessions) on consumers’ behavior and well-being. Overall, the goal of his research is to contribute to a better understanding of consumers, to enhance consumer well-being, and to help marketers design better products, stores, and experiences.
Klemens' research has been published in academic journals such as Journal of Experimental Psychology, Journal of Retailing, Scientific Reports, and Psychonomic Bulletin & Review. He has served as a reviewer for top journals across various fields, including Journal of Marketing Research, Proceedings of the Royal Society: B, and Journal of Experimental Psychology. Klemens teaches courses on consumer behavior, marketing communication, and research methodology. Building on his research expertise, he also consults international companies in various industries (e.g., food, automotive, retailing, consumer electronics, appliances).
Area of Expertise
Wang, Qian Janice; Spence, Charles & Knöferle, Klemens (2020)
Timing is everything: Onset timing moderates the crossmodal influence of background sound on taste perception
Journal of Experimental Psychology: Human Perception and Performance, 46(10), s. 1118- 1126. Doi: 10.1037/xhp0000820
Recent evidence demonstrates that the presentation of crossmodally corresponding auditory stimuli can modulate the taste and hedonic evaluation of various foods (an effect often called 'sonic seasoning'). To further understand the mechanism underpinning such crossmodal effects, the time at which a soundtrack was presented relative to tasting was manipulated in a series of experiments. Participants heard two soundtracks corresponding to sweet and bitter tastes either exclusively during or after chocolate tasting (Experiment 1) or during and before chocolate tasting (Experiment 2). The results revealed that the soundtracks affected chocolate taste ratings only if they were presented before or during tasting but not if they were heard after tasting. Moreover, participants’ individual soundtrack–taste association mediated the strength of the sonic seasoning effect. These results therefore imply that the modulatory effect of sound on taste was not driven by retrospective interpretation of the taste experience, but by mechanisms such as priming and crossmodal association. Taken together, these studies demonstrate the complex interplay of cognitive mechanisms that likely underlie sonic seasoning effects.
Moeni-Jazani, Mehrad; Knoeferle, Klemens, De Molière, Laura, Gatti, Elia & Warlop, Luk (2017)
Social Power Increases Interoceptive Accuracy
Knoeferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2017)
An upbeat crowd: Fast in-store music alleviates negative effects of high social density on customers’ spending
Knoeferle, Klemens; Li, Jixing, Maggioni, Emanuela & Spence, Charles (2017)
What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings
Wang, Qian J; Knoeferle, Klemens & Spence, Charles (2017)
Music to make your mouth water? Assessing the potential influence of sour music on salivation
Frontiers in Psychology, 8:638 Doi: 10.3389/fpsyg.2017.00638
Wan, Xiaoang; Woods, Andy T., Jacquot, Muriel, Knöferle, Klemens, Kikutani, Mariko & Spence, Charles (2016)
The Effects of Receptacle on the Expected Flavor of a Colored Beverage: Cross-Cultural Comparison Among French, Japanese, and Norwegian Consumers
Journal of sensory studies, 31(3), s. 233- 244. Doi: 10.1111/joss.12206
Knöferle, Klemens; Knöferle, Pia, Velasco, Carlos & Spence, Charles (2016)
Multisensory brand search: How the meaning of sounds guides consumers' visual attention
Journal of experimental psychology. Applied, 22(2), s. 196- 210. Doi: 10.1037/xap0000084
Velasco, Carlos; Wan, Xiaoang, Knöferle, Klemens, Zhou, Xi, Salgado-Montejo, Alejandro & Spence, Charles (2015)
Searching for flavor labels in food products: The influence of color-flavor congruence and association strength
Frontiers in Psychology, 6(301) Doi: 10.3389/fpsyg.2015.00301
Knöferle, Klemens; Woods, Andy, Käppler, Florian & Spence, Charles (2015)
That Sounds Sweet: Using Cross-Modal Correspondences to Communicate Gustatory Attributes
Psychology & Marketing, 32(1), s. 107- 120. Doi: 10.1002/mar.20766
Spence, Charles; Velasco, Carlos & Knöferle, Klemens (2014)
A large sample study on the influence of the multisensory environment on the wine drinking experience
Flavour, 3(8) Doi: 10.1186/2044-7248-3-8
Knöferle, Klemens; Spangenberg, Eric, Landwehr, Jan & Herrmann, Andreas (2012)
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
Marketing letters, 23(1), s. 325- 337. Doi: 10.1007/s11002-011-9156-z
Knöferle, Klemens & Spence, Charles (2012)
Crossmodal correspondences between sounds and tastes
Psychonomic Bulletin & Review, 19, s. 992- 1006. Doi: 10.3758/s13423-012-0321-z
Hoang, Chi Linh; Knoeferle, Klemens & Warlop, Luk (2020)
The smart joker: Resolving humorous incongruity in advertising facilitates impressions of firm competence
[Academic lecture]. Society for Consumer Psychology (SCP) Conference.
Hoang, Chi Linh; Knoeferle, Klemens, Krishna, Aradhna & Warlop, Luk (2019)
Consumers' Attribution of Mind to Possessions as an Impediment to Sharing
[Academic lecture]. Annual EMAC Conference.
Knöferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2016)
An upbeat crowd: The effect of social density and instore music tempo on retail sales
[Academic lecture]. Society for Consumer Psychology (SCP) Winter Conference 2016.
Knöferle, Klemens; Knoeferle, Pia, Velasco, Carlos & Spence, Charles (2014)
Multisensory Brand Search: How the Meaning of Sound Guides Consumers’ Visual Attention
[Academic lecture]. ACR North-American Conference 2014.
|2012||University of St. Gallen||Ph.D.|
|2008||University of Wurzburg||M.A.|
|2016 - Present||BI Norwegian Business School||Associate Professor|
|2016 - 2016||University of Michigan||Visiting Researcher|
|2013 - 2016||BI Norwegian Business School||Assistant Professor|
|2012 - 2013||University of Oxford||Postdoctoral Researcher|
|2009 - 2011||University of St. Gallen||PhD student|