Klemens Knöferle
Associate Professor - Department of Marketing
Biography
In his research, Klemens studies sensory aspects of marketing such as vision, hearing, taste, and interoception. Working at the intersection between Marketing, Consumer Behavior, and Cognitive Psychology, he is interested in how (multi-)sensory processes and sensory properties of products, foods, and retail environments influence consumers. The goal of his research is not only to contribute towards a better understanding of sensory principles in marketing, but also to help marketers to design better products, stores, and experiences, and to help consumers to make better choices.
Klemens' research has been published in academic journals such as Journal of Retailing, Scientific Reports, Journal of Experimental Psychology: Applied, and Psychonomic Bulletin & Review. He has served as a reviewer for leading academic journals such as Journal of Marketing Research, Proceedings of the Royal Society: B, Journal of Experimental Psychology: Applied, and PLOS ONE. His research has received awards such as the Best Paper award at the ACR Latin American Conference 2017.
Klemens teaches courses on consumer behavior, marketing communication, and research methodology. Building on his research expertise, he also consults international companies in various industries (e.g., automotive, retailing, consumer electronics, appliances).
Publications
Moeni-Jazani, Mehrad; Knoeferle, Klemens, De Molière, Laura, Gatti, Elia & Warlop, Luk (2017)
Social Power Increases Interoceptive Accuracy
Frontiers in Psychology, 8 Doi: 10.3389/fpsyg.2017.01322 - Full text in research archive
Knoeferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2017)
An upbeat crowd: Fast in-store music alleviates negative effects of high social density on customers’ spending
Journal of Retailing, 93(4), s. 541- 549. Doi: 10.1016/j.jretai.2017.06.004
Knoeferle, Klemens; Li, Jixing, Maggioni, Emanuela & Spence, Charles (2017)
What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings
Scientific Reports, 7(1) Doi: 10.1038/s41598-017-05965-y - Full text in research archive
Wang, Qian J; Knoeferle, Klemens & Spence, Charles (2017)
Music to make your mouth water? Assessing the potential influence of sour music on salivation
Frontiers in Psychology, 8:638 Doi: 10.3389/fpsyg.2017.00638
Wan, Xiaoang; Woods, Andy T., Jacquot, Muriel, Knöferle, Klemens, Kikutani, Mariko & Spence, Charles (2016)
The Effects of Receptacle on the Expected Flavor of a Colored Beverage: Cross-Cultural Comparison Among French, Japanese, and Norwegian Consumers
Journal of sensory studies, 31(3), s. 233- 244. Doi: 10.1111/joss.12206
Knöferle, Klemens; Knöferle, Pia, Velasco, Carlos & Spence, Charles (2016)
Multisensory brand search: How the meaning of sounds guides consumers' visual attention
Journal of experimental psychology. Applied, 22(2), s. 196- 210. Doi: 10.1037/xap0000084
Velasco, Carlos; Wan, Xiaoang, Knöferle, Klemens, Zhou, Xi, Salgado-Montejo, Alejandro & Spence, Charles (2015)
Searching for flavor labels in food products: The influence of color-flavor congruence and association strength
Frontiers in Psychology, 6(301) Doi: 10.3389/fpsyg.2015.00301
Knöferle, Klemens; Woods, Andy, Käppler, Florian & Spence, Charles (2015)
That Sounds Sweet: Using Cross-Modal Correspondences to Communicate Gustatory Attributes
Psychology & Marketing, 32(1), s. 107- 120. Doi: 10.1002/mar.20766
Spence, Charles; Velasco, Carlos & Knöferle, Klemens (2014)
A large sample study on the influence of the multisensory environment on the wine drinking experience
Flavour, 3(8) Doi: 10.1186/2044-7248-3-8
Knöferle, Klemens; Spangenberg, Eric, Landwehr, Jan & Herrmann, Andreas (2012)
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
Marketing letters, 23(1), s. 325- 337. Doi: 10.1007/s11002-011-9156-z
Knöferle, Klemens & Spence, Charles (2012)
Crossmodal correspondences between sounds and tastes
Psychonomic Bulletin & Review, 19, s. 992- 1006. Doi: 10.3758/s13423-012-0321-z
Knöferle, Klemens; Paus, Vilhelm Camillus & Vossen, Alexander (2016)
An upbeat crowd: The effect of social density and instore music tempo on retail sales
[Academic lecture]. Society for Consumer Psychology (SCP) Winter Conference 2016.
Knöferle, Klemens; Knoeferle, Pia, Velasco, Carlos & Spence, Charles (2014)
Multisensory Brand Search: How the Meaning of Sound Guides Consumers’ Visual Attention
[Academic lecture]. ACR North-American Conference 2014.
| Year | Academic Department | Degree |
|---|---|---|
| 2012 | University of St. Gallen | Ph.D. |
| 2008 | University of Wurzburg | M.A. |
| Year | Employer | Job Title |
|---|---|---|
| 2016 - Present | BI Norwegian Business School | Associate Professor |
| 2016 - 2016 | University of Michigan | Visiting Researcher |
| 2013 - 2016 | BI Norwegian Business School | Assistant Professor |
| 2012 - 2013 | University of Oxford | Postdoctoral Researcher |
| 2009 - 2011 | University of St. Gallen | PhD student |