Faculty Profile

Lars Olsen

Professor - Department of Marketing

Biography

Lars Erling Olsen is Professor of Marketing at BI Norwegian Business School and Norwegian School of Economics (NHH) (Professor II). Olsen has for several years served as Head of Department of Marketing at Kristiania University College (Høyskolen Kristiania). Olsen teaches marketing communication, marketing management, brand management and consumer behavior at both bachelor and master levels, including executive education.

Professor Olsen's general expertise lies in marketing strategy/planning and consumer behavior. His specific research interests are brand management/strategy, marketing communication, and attitude/persuasion theory. Olsen's research has been published in among others: Journal of Business Research, Journal of Advertising, Marketing  Letters, and Psychology & Marketing.

He has co-authored Norwegian text books on brand management and marketing communication. Books that are widely used in universities and among industry leaders. Professor Olsen has worked in a variety of diffferent marketing projects the last 20 years. He has served as consultant and advisor to leading Norwegian and Nordic brands/companies, and as a popular speaker, he has conducted marketing seminars on a variety of forums and topics. Before joining academia, Olsen worked as a brand manager in the food industry for several years. 

Professor Olsen lives in Nordstrand, Oslo with is wife Hege and children Marius and Kajsa. 

 

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
2011 BI Norwegian Business School PhD
2003 Norwegian School of Economics (NHH) M.B.A.
1999 Norwegian School of Economics (NHH) Bachelor in Economics and Business Administration
2011 BI Norwegian Business School PhD
2003 Norwegian School of Economics (NHH) M.B.A.
1999 Norwegian School of Economics (NHH) Bachelor in Economics and Business Administration
Work Experience
Year Employer Job Title
2013 - 2017 Kristiania University College (Høyskolen Kristiania) Professor
2012 - 2017 Kristiania University College (Høyskolen Kristiania) Head of Department, Department of Marketing
2009 - 2013 Kristiania University College (Høyskolen Kristiania) Associate Professor
2006 - 2009 BI Norwegian Business School Research Scholar
2004 - 2006 Norwegian School of Economics (NHH) Research Scholar
2000 - 2004 Mills AS Brand Manager