Matilda Dorotic
Associate Professor - Department of Marketing
Area of Expertise
Publications
Dorotic, Matilda; Fok, Dennis, Verhoef, Peter C. & Bijmolt, Tammo H.A. (2020)
Synergistic and cannibalization effects in a partnership loyalty program
Journal of the Academy of Marketing Science Doi: 10.1007/s11747-020-00759-7
Alfirevic, Niksa; Pavicic, Jurica, Dorotic, Matilda & Pavlovic, Danijela Krizman (2015)
Local civil-mindedness on the internet as the basis for fundraising segmentation: Sociological, marketing determinants and the empirical analysis
Ekonomska Istrazivanja-Economic Research, 28(1), s. 45- 62. Doi: 10.1080/1331677X.2015.1022389
Breugelmans, Els; Bijmolt, Tammo H.A., Zhang, Jie, Basso, Leonardo J., Dorotic, Matilda, Kopalle, Praveen, Minnema, Alec, Mijnlieff, Willem Jan & Wünderlich, Nancy V. (2015)
Advancing Research on Loyalty Programs: A Future Research Agenda
Marketing letters, 26, s. 127- 139. Doi: 10.1007/s11002-014-9311-4
Dorotic, Matilda; Verhoef, Peter C., Fok, Dennis & Bijmolt, Tammo H.A. (2014)
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
International Journal of Research in Marketing, 31(4), s. 339- 355. Doi: 10.1016/j.ijresmar.2014.06.001
Dorotic, Matilda & Olsen, Line Lervik (2013)
Hvordan kan bedrifter gjøre best nytte av kundelojalitetsprogrammer? :
Magma - Tidsskrift for økonomi og ledelse, 16(4), s. 50- 59.
French, Sally & Dorotic, Matilda (2019)
Wirecutter/New York Times: "Romance, Heartbreak, and the Southwest Companion Pass", Money - Making Credit Work For You. link: https://thewirecutter.com/money/credit-cards/rewards-mania-companion-pass/
The New York Times, Wirecutter (product review arm of NYT) [Avis]
Pedersen, Pia Beate & Dorotic, Matilda (2014)
En kunst å skape lojale kunder
Finansavisen. Mediaplanet & www.norskkundelojalitet.no [Fagblad]
Dorotic, Matilda (2019)
Keeping Loyalty Programs Fit for the Digital Age
[Popular scientific article]. NIM Marketing Intelligence Review, 11(1) Doi: 10.2478/nimmir-2019-0004 - Full text in research archive
Dorotic, Matilda (2017)
It Pays to Pay Smart: Customer benefits of introducing Cashless App Payments; by Matilda Dorotic; Koen Pauwels Special Session Paper: Customer Management: From Pay & Satisfaction To Retention & Recommendation
[Academic lecture]. EMAC 2017.
Dorotic, Matilda (2017)
Unlocked Versus Locked-In Customers’ Value In Contractual Setting. EMAC 2017, by Matilda Dorotic; Evert De Haan; Socrates Mokkas
[Academic lecture]. EMAC 2017.
Dorotic, Matilda (2014)
Customers who redeem their rewards in loyalty programs buy more
[Popular scientific article]. ScienceNordic.com
Dorotic, Matilda (2014)
Reward Redemption Effects in a Loyalty Program When Customers Choose When and How Much To Redeem
[Academic lecture]. EMAC - European Marketing Association Conference.
Year | Academic Department | Degree |
---|---|---|
2010 | University of Groningen | Ph.D. |
2003 | Staffordshire University Business School | Master of Science |
1999 | University of Split, Faculty of Economics | B.A. |
Year | Employer | Job Title |
---|---|---|
2012 - Present | BI Norwegian Business School | Assistant professor |
2001 - 2012 | University of Split | Research and teaching assistant |
2010 - 2011 | University of Groningen | Visiting researcher |
2006 - 2010 | University of Groningen | Ph.D. candidate |