Faculty Profile

Rutger Daniel van Oest

Professor - Department of Marketing

Publications registered in Cristin

(Current research information system in Norway)


Rutger van Oest obtained his MSc in Econometrics (cum laude) in 2000 and his PhD in Economics in 2005, both from the Erasmus University Rotterdam. Prior to joining BI, he was an assistant professor at Tilburg University. His research has appeared in journals such as Marketing Science, Journal of Marketing, Journal of Econometrics, International Journal of Research in Marketing, Journal of Retailing, Quantitative Marketing and Economics (QME), and Journal of Service Research.

Key publications:
Andreassen T. W., R. D. van Oest and L. Lervik-Olsen (2018), "Customer Inconvenience and Price Compensation: A Multiperiod Approach to Labor-Automation Tradeoffs in Services", Journal of Service Research, accepted for publication.
Knox G. and R. van Oest (2014), "Customer Complaints and Recovery Effectiveness: A Customer Base Approach", Journal of Marketing, 78 (5), 42-57.
Van Oest R. (2013), "Why Are Consumers Less Loss Averse in Internal than External Reference Prices?", Journal of Retailing, 89 (1), 62-71.
Van Oest R. and G. Knox (2011), "Extending the BG/NBD: A Simple Model of Purchases and Complaints", International Journal of Research in Marketing, 28, 30-37.
Van Oest R. D., H. J. van Heerde and M. G. Dekimpe (2010), "Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions", Marketing Science, 29 (July), 721-737.
Van Oest R. and P. H. Franses (2005), "Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data", Quantitative Marketing and Economics, 3, 281-304.
Bauwens L., C. S. Bos, H. K. van Dijk and R. D. van Oest (2004), "Adaptive Radial-Based Direction Sampling: Some Flexible and Robust Monte Carlo Integration Methods", Journal of Econometrics, 123, 201-22.

Academic Degrees
Year Academic Department Degree
2005 Erasmus University Rotterdam Ph.D.
2001 Erasmus University Rotterdam Master of Science
2000 Erasmus University Rotterdam Master of Science
Work Experience
Year Employer Job Title
2014 - Present BI Norwegian Business School Professor
2011 - 2014 BI Norwegian Business School Associate Professor
2005 - 2010 Tilburg University Assistant Professor