Faculty Profile

Rutger Daniel van Oest

Professor - Department of Marketing

Publications registered in Cristin

(Current research information system in Norway)


Rutger van Oest obtained both his MSc in Econometrics (cum laude) and PhD in Economics from the Erasmus University Rotterdam. Prior to joining the Department of Marketing at BI, he was an assistant professor at Tilburg University.

Key publications:

Van Oest, R. (2018). A New Coefficient of Interrater Agreement: The Challenge of Highly Unequal Category Proportions. Psychological Methods, accepted for publication.

Andreassen, T. W., Van Oest, R. D., & Lervik-Olsen, L. (2018). Customer Inconvenience and Price Compensation: A Multiperiod Approach to Labor-Automation Tradeoffs in Services. Journal of Service Research, 21 (2), 173-183.

Knox, G., & Van Oest, R. (2014). Customer Complaints and Recovery Effectiveness: A Customer Base Approach. Journal of Marketing, 78 (5), 42-57.

Van Oest, R. (2013). Why Are Consumers Less Loss Averse in Internal than External Reference Prices?. Journal of Retailing, 89 (1), 62-71.

Van Oest, R., & Knox, G. (2011). Extending the BG/NBD: A Simple Model of Purchases and Complaints. International Journal of Research in Marketing, 28, 30-37.

Van Oest, R. D., Van Heerde, H. J., & Dekimpe, M. G. (2010). Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. Marketing Science, 29 (July), 721-737.

Van Oest, R., & Franses, P. H. (2005). Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data. Quantitative Marketing and Economics, 3, 281-304.

Bauwens, L., Bos, C. S., Van Dijk, H. K., & Van Oest, R. D. (2004). Adaptive Radial-Based Direction Sampling: Some Flexible and Robust Monte Carlo Integration Methods. Journal of Econometrics, 123, 201-222.


Academic Degrees
Year Academic Department Degree
2005 Erasmus University Rotterdam Ph.D.
2001 Erasmus University Rotterdam Master of Science
2000 Erasmus University Rotterdam Master of Science
Work Experience
Year Employer Job Title
2014 - Present BI Norwegian Business School Professor
2011 - 2014 BI Norwegian Business School Associate Professor
2005 - 2010 Tilburg University Assistant Professor