Associate Professor - Department of Marketing
Publications registered in Cristin
(Current research information system in Norway)
Stefan Worm is Associate Professor at the BI Marketing Department. He holds a doctoral degree in Marketing and a master’s degree with majors in Business Administration and Mechanical Engineering from University of Kaiserslautern, Germany. Prior to joining BI, he was on the faculty of HEC Paris, France. He has also been a visiting professor at Singapore Management University, a visiting scholar at Emory University, USA, and a lecturer in Marketing at University of Kaiserslautern, Germany.
Stefan’s research interest centers on the impact of marketing strategies on firm value, with a focus on B2B markets. First, he looks into the performance outcomes of brand strategies in B2B markets. Second, Stefan investigates how traditional suppliers in B2B markets can profitably grow by becoming providers of services and customer solutions. Third, he examines the role senior management teams’ marketing mindset for firm performance. In 2006, he received the ISBM 2006 Business Marketing Doctoral Award for his dissertation. His research has been published in the International Journal of Research in Marketing and Journal of Retailing. Stefan has received the 2015 SYNTEC award for the best academic marketing publication in France for his research on component supplier brands.
|2009||University of Kaiserslautern||Dr.rer.pol|
|2004||University of Kaiserslautern||Master|
|2000||University of Kaiserslautern||Bachelor|
|2016 - Present||BI Norwegian Business School||Associate Professor|
|2013 - Present||Center for Sales and Marketing Strategy, Foster School of Business, University of Washington||Affiliated Faculty|
|2015 - 2016||Bi Norwegian Business School, Department of Marketing||Assistant Professor|
|2011 - 2015||Singapore Management University||Visiting Research Professor|
|2009 - 2015||HEC Paris, Marketing Department||Assistant Professor|
|2007 - 2009||Emory University, Goizueta Business School||Visiting Scholar|
|2004 - 2007||University of Kaiserslautern, Department of Marketing||Lecturer|