Faculty Profile

Stefan Worm

Associate Professor - Department of Marketing

Publications registered in Cristin

(Current research information system in Norway)


Stefan Worm is Associate Professor at the BI Marketing Department. He holds a doctoral degree in Marketing and a master’s degree with majors in Business Administration and Mechanical Engineering from University of Kaiserslautern, Germany. Prior to joining BI, he was on the faculty of HEC Paris, France. He also teaches in the Executive MBA program at Hamburg School of Business Administration, Germany. He has previously been a visiting professor at Singapore Management University and Indian School of business, and a visiting scholar at Emory University, USA.


Stefan’s research interest centers on the impact of marketing strategies on firm value, with a focus on B2B markets. First, he looks into the performance outcomes of brand strategies in B2B markets. Second, Stefan investigates how traditional suppliers in B2B markets can profitably grow by becoming providers of services and customer solutions. Third, he examines the role of senior management teams’ marketing mindset for firm performance.


In 2006, Stefan received the ISBM 2006 Business Marketing Doctoral Award for his dissertation. He has also received the 2015 SYNTEC award for the best academic marketing publication in France for his research on component supplier brands. His research has been published in the International Journal of Research in Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science. Stefan serves as a member of the editorial review board for the Journal of the Academy of Marketing Science.

Academic Degrees
Year Academic Department Degree
2009 University of Kaiserslautern Dr.rer.pol
2004 University of Kaiserslautern Master
2000 University of Kaiserslautern Bachelor
Work Experience
Year Employer Job Title
2016 - Present BI Norwegian Business School Associate Professor
2013 - Present Center for Sales and Marketing Strategy, Foster School of Business, University of Washington Affiliated Faculty
2015 - 2016 Bi Norwegian Business School, Department of Marketing Assistant Professor
2011 - 2015 Singapore Management University Visiting Research Professor
2009 - 2015 HEC Paris, Marketing Department Assistant Professor
2007 - 2009 Emory University, Goizueta Business School Visiting Scholar
2004 - 2007 University of Kaiserslautern, Department of Marketing Lecturer