Associate Professor - Department of Marketing
Publications registered in Cristin
(Current research information system in Norway)
Stefan Worm is Associate Professor at the BI Marketing Department. He holds a doctoral degree in Marketing and a master’s degree with majors in Business Administration and Mechanical Engineering from University of Kaiserslautern, Germany. Prior to joining BI, he was on the faculty of HEC Paris, France. He also teaches in the Executive MBA program at Hamburg School of Business Administration, Germany. He has previously been a visiting professor at Singapore Management University and Indian School of business, and a visiting scholar at Emory University, USA.
Stefan’s research interest centers on the impact of marketing strategies on firm value, with a focus on B2B markets. First, he looks into the performance outcomes of brand strategies in B2B markets. Second, Stefan investigates how traditional suppliers in B2B markets can profitably grow by becoming providers of services and customer solutions. Third, he examines the role of senior management teams’ marketing mindset for firm performance.
In 2006, Stefan received the ISBM 2006 Business Marketing Doctoral Award for his dissertation. He has also received the 2015 SYNTEC award for the best academic marketing publication in France for his research on component supplier brands. His research has been published in the International Journal of Research in Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science. Stefan serves as a member of the editorial review board for the Journal of the Academy of Marketing Science.
|2009||University of Kaiserslautern||Dr.rer.pol|
|2004||University of Kaiserslautern||Master|
|2000||University of Kaiserslautern||Bachelor|
|2016 - Present||BI Norwegian Business School||Associate Professor|
|2013 - Present||Center for Sales and Marketing Strategy, Foster School of Business, University of Washington||Affiliated Faculty|
|2015 - 2016||Bi Norwegian Business School, Department of Marketing||Assistant Professor|
|2011 - 2015||Singapore Management University||Visiting Research Professor|
|2009 - 2015||HEC Paris, Marketing Department||Assistant Professor|
|2007 - 2009||Emory University, Goizueta Business School||Visiting Scholar|
|2004 - 2007||University of Kaiserslautern, Department of Marketing||Lecturer|