Faculty Profile

Svend Asle Eggen

Senior Lecturer - Campus Trondheim, Department of Marketing

Biography

Svend Asle Eggen is Senior Lecturer at BI Norwegian Business School Campus Trondheim. He is Cand. Philol. with MA in history from the University of Trondheim (NTNU) and Master of Management from BI. He teaches the introductory course “The Firm”, business strategy, branding, marketing channels, media strategy and is supervisor for internship students and bachelor theses. His main areas of research are consumer confidence, customer satisfaction, marketing history and student counselling. 

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
2013 Handelshøyskolen BI Ped. Seminar
2009 Handelshøyskolen BI Ped. Seminar
2009 Handelshøyskolen BI Ped. Seminar
1996 BI Norwegian Business School Master of Management
1982 Norwegian University of Science and Technology Master Cand. Philol.
1981 Norwegian University of Science and Technology Ped. Seminar
2013 Handelshøyskolen BI Ped. Seminar
2009 Handelshøyskolen BI Ped. Seminar
2009 Handelshøyskolen BI Ped. Seminar
1996 BI Norwegian Business School Master of Management
1982 Norwegian University of Science and Technology Master Cand. Philol.
1981 Norwegian University of Science and Technology Ped. Seminar
Work Experience
Year Employer Job Title
2011 - Present BI Norwegian Business School Campus Trondheim Koordinator for Bacheloroppgaveskrivinga
2008 - Present BI Norwegian Business School Senior Lecturer
2016 - 2017 Handelshøyskolen BI Lokal faglig leder
2004 - 2008 Strategi markedsanalyse Managing director
1997 - 2003 TV Trøndelag Managing director
1986 - 1997 Norwegian Gallup Institute Head of Department
1984 - 1985 Statistics Norway Consultant