Faculty Profile

Svend Asle Eggen

Senior Lecturer - Campus Trondheim, Department of Marketing

Biography

Svend Asle Eggen is Senior Lecturer at BI Norwegian Business School Campus Trondheim. He is Cand. Philol. with MA in history from the University of Trondheim (NTNU) and Master of Management from BI. He teaches the introductory course “The Firm”, business strategy, branding, marketing channels, media strategy and is supervisor for internship students and bachelor theses. His main areas of research are consumer confidence, customer satisfaction, marketing history and student counselling.

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year	Academic Department	Degree
2013	Handelshøyskolen BI	Ped. Seminar
2009	Handelshøyskolen BI	Ped. Seminar
2009	Handelshøyskolen BI	Ped. Seminar
1996	BI Norwegian Business School	Master of Management
1982	Norwegian University of Science and Technology	Master Cand. Philol.
1981	Norwegian University of Science and Technology	Ped. Seminar
2013	Handelshøyskolen BI	Ped. Seminar
2009	Handelshøyskolen BI	Ped. Seminar
2009	Handelshøyskolen BI	Ped. Seminar
1996	BI Norwegian Business School	Master of Management
1982	Norwegian University of Science and Technology	Master Cand. Philol.
1981	Norwegian University of Science and Technology	Ped. Seminar

Work Experience
Year	Employer	Job Title
2011 - Present	BI Norwegian Business School Campus Trondheim	Koordinator for Bacheloroppgaveskrivinga
2008 - Present	BI Norwegian Business School	Senior Lecturer
2016 - 2017	Handelshøyskolen BI	Lokal faglig leder
2004 - 2008	Strategi markedsanalyse	Managing director
1997 - 2003	TV Trøndelag	Managing director
1986 - 1997	Norwegian Gallup Institute	Head of Department
1984 - 1985	Statistics Norway	Consultant