Associate Professor - Department of Marketing
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface
Methods: Multilevel Modeling, Econometric Models, Event Study
Area of Expertise
Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)
Crises in Multilateral Co-branding Alliances: Consequences for Member Firms
[Academic lecture]. Winter Educator’s AMA Conference.
|2017 - Present||BI Norwegian Business School||Assistant professor|