Faculty Profile

Tuba Yilmaz

Assistant Professor - Department of Marketing


Tuba Yilmaz received her Ph.D. from Koc University in 2017. Her research interests are within the marketing strategy field. Specifically, she is interested in complex interorganizational relationships, with a focus on the risk element that is inherent in these relationships. Prior to entering academia, Yilmaz worked as a product manager.

Research Interests
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface

Methods: Multilevel Modeling, Econometric Models, Event Study

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
2017 Koc University PhD
2017 Koc University PhD
Work Experience
Year Employer Job Title
2017 - Present BI Norwegian Business School Assistant professor