Faculty Profile
Tuba Yilmaz
Assistant Professor - Department of Marketing
Biography
Tuba Yilmaz received her Ph.D. from Koc University in 2017. Her research interests are within the marketing strategy field. Specifically, she is interested in complex interorganizational relationships, with a focus on the risk element that is inherent in these relationships. Prior to entering academia, Yilmaz worked as a product manager.
Research Interests
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface
Methods: Multilevel Modeling, Econometric Models, Event Study
Research Interests
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface
Methods: Multilevel Modeling, Econometric Models, Event Study
Area of Expertise
Publications
Harmancioglu, Nukhet; Griffith, David A. & Yilmaz, Tuba (2019)
Short- and long-term market returns of international codevelopment alliances of new products
Journal of the Academy of Marketing Science, 1, s. 1- 21. Doi: 10.1007/s11747-018-00622-w - Full text in research archive
Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)
Crises in Multilateral Co-branding Alliances: Consequences for Member Firms
[Academic lecture]. Winter Educator’s AMA Conference.
| Year | Academic Department | Degree |
|---|---|---|
| 2017 | Koc University | PhD |
| Year | Employer | Job Title |
|---|---|---|
| 2017 - Present | BI Norwegian Business School | Assistant professor |