Assistant Professor - Department of Marketing
Substantive: Marketing Strategy, Strategic Alliances, Networks, Marketing-Finance Interface
Methods: Multilevel Modeling, Econometric Models, Event Study
Harmancioglu, Nukhet; Griffith, David A. & Yilmaz, Tuba (2019)
Short- and long-term market returns of international codevelopment alliances of new products
Journal of the Academy of Marketing Science, 1, s. 1- 21.
Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)
Crises in Multilateral Co-branding Alliances: Consequences for Member Firms
[Academic lecture]. Winter Educator’s AMA Conference.
|2017 - Present||BI Norwegian Business School||Assistant professor|