BI Business Review
The forgotten stakeholder in mergers and acquisitions
Customers play a critical role in their success, but most mergers and acquisitions still fail to…
Associate Professor - Department of Marketing
Yilmaz, Tuba; Sagfossen, Sofie & Velasco, Carlos (2023)
Journal of Business Research
Harmancioglu, Nukhet; Griffith, David A. & Yilmaz, Tuba (2019)
Journal of the Academy of Marketing Science, 1, s. 1- 21. Doi: 10.1007/s11747-018-00622-w - Full text in research archive
Yilmaz, Tuba; Antia, Kersi, Wathne, Kenneth Henning & Wuyts, Stefan (2017)
[Academic lecture]. Winter Educator’s AMA Conference.
Year | Academic Department | Degree |
---|---|---|
2017 | Koc University | PhD |
Year | Employer | Job Title |
---|---|---|
2017 - Present | BI Norwegian Business School | Assistant professor |