-
Employee Profile

Johannes Loh

Assistant Professor - Department of Strategy and Entrepreneurship

Biography

I am an Assistant Professor at the Department of Strategy and Entrepreneurship at BI Norwegian Business School in Oslo.

My primary area of research is the study of digital platforms. In particular, I am interested in tools and strategies that help facilitate the interactions of all involved actors in such an ecosystem. I study these aspects in the context of different platforms, using large-scale data sets and econometric methodology.

Prior to joining BI Norwegian Business School, I obtained my doctorate from the Institute for Strategy, Technology and Organization at LMU Munich. And before that, I got an M.A. in International Economics from the University of Göttingen and subsequently held a position as research associate at the Institute for Small Business Economics in Göttingen. I am an Assistant Professor at the Department of Strategy and Entrepreneurship at BI Norwegian Business School in Oslo.

My primary area of research is the study of digital platforms. In particular, I am interested in tools and strategies that help facilitate the interactions of all involved actors in such an ecosystem. I study these aspects in the context of different platforms, using large-scale data sets and econometric methodology.

Prior to joining BI Norwegian Business School, I obtained my doctorate from the Institute for Strategy, Technology and Organization at LMU Munich. And before that, I got an M.A. in International Economics from the University of Göttingen and subsequently held a position as research associate at the Institute for Small Business Economics in Göttingen.

Publications

Loh, Johannes & Kretschmer, Tobias (2022)

Online communities on competing platforms: Evidence from game wikis

Strategic Management Journal Doi: 10.1002/smj.3442

Many platforms rely on volunteer contributions for value creation. Thus, unpaid contributors are valuable to the platform, but control over their activities is limited. We study whether and how volunteer communities can provide a competitive advantage and ask how contributor behavior depends on a platform's competitive position. We propose two channels: First, a stronger competitive position facilitates contributor coordination, leading to a larger active community. Second, a platform's competitive position is related to contributor motivation, which drives how much individuals contribute. Studying two competing game wiki platforms, we find that a platform's stronger competitive position is associated with higher activity, primarily driven by the number of contributors, which in turn triggers increased contributions by existing contributors. Further, high-productivity contributors are especially active on a stronger platform.

Academic Degrees
Year Academic Department Degree
2021 Ludwig-Maximilians-University Ph.D Dr. Oecon.