Associate Professor - Campus Trondheim
Department of Strategy and Entrepreneurship
Prior to earning his Ph.D. Veisdal completed a B.Sc. in mathematics, a B.Eng. in industrial design and an M.Sc. in Technology (sivilingeniør) from the NTNU School of Entrepreneurship. In 2017, he co-founded the startup company Moon Labs AS which was acquired in 2020. Veisdal is the editor-in-chief of Cantor's Paradise and the author of Privatdozent, a weekly newsletter on the history of mathematics, physics and economics.
In addition to his associate professorship at BI, Veisdal also holds an associate professor II position in the Department of Industrial Economics and Technology Management at his alma mater NTNU.
Veisdal, Jørgen (2020)
The Dynamics of Entry for Digital Platforms in Two-Sided Markets: A Multi-Case Study
Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins until everyone joins’. The phenomenon is often referred to as the “chicken-and-egg problem”. This study investigates the phenomenon in an exploratory multi-case study of ten startup technology firms operating digital platforms in two-sided markets. The study finds that the firms entered their markets using a variety of strategies distinguishable by strategic, relational and temporal factors. A conceptual framework is proposed which distinguishes the firms’ strategies along these dimensions. In addition, a cross-case discussion of the dynamics of the firms’ strategies is provided. Deductively, the findings contribute to establishing an empirical grounding for predictions from extant literature. Inductively, the findings contribute preliminary managerial implications as well as propositions for further research on entry strategies for digital platforms in two-sided markets.
Nilsen, Marie; Kongsvik, Trond & Veisdal, Jørgen (2021)
Arbeid gjennom digitale plattformer - status og betydning for arbeidsforhold
Kongsvik, Trond; Moen, Øystein, Vie, Ola Edvin, Jørgensen, Rikke Bramming & Albrechtsen, Eirik (red.). Norsk arbeidsliv mot 2050. Muligheter og trusler.
Veisdal, Jørgen (2020)
The Median Voter Theorem: Why Politicians Move to the Center
Pitici, Mircea (red.). The Best Writing on Mathematics 2020
|2021||Norwegian University of Science and Technology||Ph.D. economics and management|
|2015||Norwegian University of Science and Technology||M.S.|
|2013||Østfold University College||B.Eng.|
|2013||University of Stavanger||B.Sc.|
|2021 - Present||BI Norwegian Business School||Associate Professor|
|2021 - Present||Norwegian University of Science and Technology||Associate Professor II|
|2020 - 2021||Norwegian University of Science and Technology||Assistant Professor|
|2016 - 2020||Norwegian University of Science and Technology||Ph.D. Research Fellow|
|2017 - 2018||Stanford University||Visiting Scholar|