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Employee Profile

Jørgen Veisdal

Associate Professor - Campus Trondheim

Department of Strategy and Entrepreneurship

Biography

Jørgen Veisdal is an associate professor in the Department of Strategy and Entrepreneurship at BI Norwegian Business School. He is also oversees the undergraduate programme in entrepreneurship as Associate Dean.

Dr. Veisdal earned his Ph.D. in the Department of Industrial Economics and Technology Management at the Norwegian University of Science and Technology (NTNU) in 2021 with the dissertation 'Entry Strategies for Platform Firms in Two-Sided Markets'. Prior to earning his Ph.D. Veisdal completed undergraduate degrees in mathematics and engineering (specializing in industrial design) and an M.Sc. in Technology (sivilingeniør) from the NTNU School of Entrepreneurship. In 2017, he was one of six co-founders of the startup company Moon Labs AS which was acquired in 2020 by Disruptive Technologies.

In addition to his position at BI Norwegian Business School, Veisdal holds a dual posistion as an associate professor II in the Department of Industrial Economics and Technology Management at NTNU.

Publications

Fauchald, Ragnhild Nordeng; Veisdal, Jørgen, Aaboen, Lise & Kaspersen, Karoline Bergita Breivik (2024)

The Dynamics of Alumni-Student Interactions via Digital Community Mechanisms in Entrepreneurship Education

Lamine, Wadid; Jack, Sarah, Fayolle, Alain & Audretsch, David (red.). De Gruyter Handbook of Digital Entrepreneurship

Veisdal, Jørgen (2024)

Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace

Journal of Marketing Analytics Doi: 10.1057/s41270-024-00296-0

Veisdal, Jørgen (2023)

A Definition of Platforms with Meaningful Policy Implications

Competition Policy International - Full text in research archive

While the term “platform” is ubiquitous in everyday language, its precise definition in the context of topics related to competition, policy and antitrust still remains ambiguous. This arguably for technical reasons which are trivial to grasp but seemingly difficult to communicate en masse. When political leaders take aim at regulating “platforms,” precisely which types of services are they talking about? Do Microsoft’s platforms warrant the same attention from regulators as Meta’s or Alphabet’s? Technically, what distinguishes one from the other and what are the implications of the differences for policy makers? This paper takes aim at clarifying what, technically, constitutes a “platform” that is interesting from the perspective of competition and policy.

Nilsen, Marie; Kongsvik, Trond & Veisdal, Jørgen (2021)

Arbeid gjennom digitale plattformer - status og betydning for arbeidsforhold

Kongsvik, Trond; Moen, Øystein, Vie, Ola Edvin, Jørgensen, Rikke Bramming & Albrechtsen, Eirik (red.). Norsk arbeidsliv mot 2050. Muligheter og trusler.

Veisdal, Jørgen (2020)

The Dynamics of Entry for Digital Platforms in Two-Sided Markets: A Multi-Case Study

Electronic Markets, 30(3), s. 539- 556. Doi: 10.1007/s12525-020-00409-4 - Full text in research archive

Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins until everyone joins’. The phenomenon is often referred to as the “chicken-and-egg problem”. This study investigates the phenomenon in an exploratory multi-case study of ten startup technology firms operating digital platforms in two-sided markets. The study finds that the firms entered their markets using a variety of strategies distinguishable by strategic, relational and temporal factors. A conceptual framework is proposed which distinguishes the firms’ strategies along these dimensions. In addition, a cross-case discussion of the dynamics of the firms’ strategies is provided. Deductively, the findings contribute to establishing an empirical grounding for predictions from extant literature. Inductively, the findings contribute preliminary managerial implications as well as propositions for further research on entry strategies for digital platforms in two-sided markets.

Veisdal, Jørgen (2022)

Entrepreneurship on a deadline: The Role of Time Constraints in Student Ventures

Wigger, Karin Andrea; Aaboen, Lise, Haneberg, Dag Håkon, Jakobsen, Siri & Lauvås, Thomas Andre (red.). Reframing the case method in entrepreneurship education : Cases from the Nordic countries

Fauchald, Ragnhild Nordeng; Veisdal, Jørgen, Aaboen, Lise & Kaspersen, Karoline (2022)

The Dynamics of Alumni-Student Interactions via Digital Community Mechanisms in Entrepreneurship Education

[Academic lecture]. 3E ECSB Entrepreneurship Education Conference.

Veisdal, Jørgen (2020)

The Median Voter Theorem: Why Politicians Move to the Center

Pitici, Mircea (red.). The Best Writing on Mathematics 2020

Academic Degrees
Year Academic Department Degree
2021 Norwegian University of Science and Technology Ph.D. economics and management
2015 Norwegian University of Science and Technology M.S.
2013 Østfold University College B.Eng.
2013 University of Stavanger B.Sc.
Work Experience
Year Employer Job Title
2021 - Present BI Norwegian Business School Associate Professor
2021 - Present Norwegian University of Science and Technology Associate Professor II
2020 - 2021 Norwegian University of Science and Technology Assistant Professor
2016 - 2020 Norwegian University of Science and Technology Ph.D. Research Fellow
2017 - 2018 Stanford University Visiting Scholar