Employee Profile

Jørgen Veisdal

Associate Professor - Campus Trondheim

Department of Strategy and Entrepreneurship

Biography

Jørgen Veisdal is an associate professor in the Department of Strategy and Entrepreneurship at BI Norwegian Business School. He earned his Ph.D. in the Department of Industrial Economics and Technology Management at the Norwegian University of Science and Technology (NTNU). His dissertation entitled 'Entry Strategies for Platform Firms in Two-Sided Markets' was defended in 2021.

Prior to earning his Ph.D. Veisdal completed a B.Sc. in mathematics, a B.Eng. in industrial design and an M.Sc. in Technology (sivilingeniør) from the NTNU School of Entrepreneurship. In 2017, he co-founded the startup company Moon Labs AS which was acquired in 2020. Veisdal is the editor-in-chief of Cantor's Paradise and the author of Privatdozent, a weekly newsletter on the history of mathematics, physics and economics.

In addition to his associate professorship at BI, Veisdal also holds an associate professor II position in the Department of Industrial Economics and Technology Management at his alma mater NTNU.

Publications

Veisdal, Jørgen (2020)

The Dynamics of Entry for Digital Platforms in Two-Sided Markets: A Multi-Case Study

Electronic Markets, 30(3), s. 539- 556. Doi: 10.1007/s12525-020-00409-4 - Full text in research archive

Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins until everyone joins’. The phenomenon is often referred to as the “chicken-and-egg problem”. This study investigates the phenomenon in an exploratory multi-case study of ten startup technology firms operating digital platforms in two-sided markets. The study finds that the firms entered their markets using a variety of strategies distinguishable by strategic, relational and temporal factors. A conceptual framework is proposed which distinguishes the firms’ strategies along these dimensions. In addition, a cross-case discussion of the dynamics of the firms’ strategies is provided. Deductively, the findings contribute to establishing an empirical grounding for predictions from extant literature. Inductively, the findings contribute preliminary managerial implications as well as propositions for further research on entry strategies for digital platforms in two-sided markets.

Nilsen, Marie; Kongsvik, Trond & Veisdal, Jørgen (2021)

Arbeid gjennom digitale plattformer - status og betydning for arbeidsforhold

Kongsvik, Trond; Moen, Øystein, Vie, Ola Edvin, Jørgensen, Rikke Bramming & Albrechtsen, Eirik (red.). Norsk arbeidsliv mot 2050. Muligheter og trusler.

Veisdal, Jørgen (2020)

The Median Voter Theorem: Why Politicians Move to the Center

Pitici, Mircea (red.). The Best Writing on Mathematics 2020

Academic Degrees
Year Academic Department Degree
2021 Norwegian University of Science and Technology Ph.D. economics and management
2015 Norwegian University of Science and Technology M.S.
2013 Østfold University College B.Eng.
2013 University of Stavanger B.Sc.
Work Experience
Year Employer Job Title
2021 - Present BI Norwegian Business School Associate Professor
2021 - Present Norwegian University of Science and Technology Associate Professor II
2020 - 2021 Norwegian University of Science and Technology Assistant Professor
2016 - 2020 Norwegian University of Science and Technology Ph.D. Research Fellow
2017 - 2018 Stanford University Visiting Scholar