Faculty Profile

Delphine Caruelle

Visiting phd candidate - Department of Marketing, Faculty


My journey to marketing research started at NEOMA Business School (Rouen, France), where I studied Business Administration and Management from 2009 to 2012. Marketing courses caught my interest and I got the opportunity to put them into practice during two 6-month internships, one as a Marketing & Communication Assistant for a shopping center and one as a Brand Manager Assistant in the textile industry. In 2011, I studied at Stockholm University School of Business as an exchange student, taking courses from the Master in Consumer and Business Marketing. As I was willing to grow my understanding and knowledge of the marketing field, I undertook a Research Master in Marketing & Strategy at Paris-Dauphine University (Paris, France) in 2012-2013, as part of a double degree agreement with NEOMA Business School. After graduating, I worked for 2 years in the Marketing Department of Opera Software (Oslo, Norway), where I conducted various market research projects. My interest for marketing research, which kept growing during my professional experience, led me to become a Ph.D. Candidate in Marketing at BI Norwegian Business School.


Caruelle, Delphine; Gustafsson, Anders, Shams, Poja & Lervik-Olsen, Line (2019)

The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action

Journal of Business Research, 104(November (11)), s. 146- 160. Doi: 10.1016/j.jbusres.2019.06.041

Caruelle, Delphine; Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2018)

Variations in customers’ emotional state in the course of a store visit: Insights from a psychophysiological study

[Academic lecture]. Frontiers in Service 2018.

Caruelle, Delphine; Lervik-Olsen, Line & Gustafsson, Anders (2018)

The clock is ticking – or is it? Customers’ response to a gain vs. loss of time during a service encounter

[Academic lecture]. Frontiers in Service 2018.

Caruelle, Delphine; Lervik-Olsen, Line & Gustafsson, Anders (2018)

Spoiling customers without spoiling their appreciation: the role of gratitude

[Academic lecture]. Frontiers in Service 2018.

Academic Degrees
Year Academic Department Degree
2013 Dauphine Universite Paris Master
Work Experience
Year Employer Job Title
2015 - Present BI Norwegian Business School PhD Candidate