How to use data science in real life? Applications to business, finance and marketing

Everybody talks about digitalization, data, and analytics. But, how can you create business value from data?

At BI we argue that you need an interdisciplinary approach, combining expertise in data science and analytics with broad business understanding.

In this seminar we will learn how they do it at Orkla and get an academic perspective from one of our experts at the Data Science Department at BI.

Practical information

  • Time:Tuesday, 29 March 2022 17:00 - 18:30
  • Location:Room B2-040, campus Oslo & online


  • Time
  • Title
  • Speakers
  • Introduction


    Auke Hunneman (Associate Dean MSc Business Analytics), Leif Anders Thorsrud (Associate Dean MSc Data Science for Business), Paolo Giordani (Associate Dean MSc Quantitative Finance)

  • Problem solving with an analytical mindset


    Stig Sjursen (Senior Vice President Big Data & Analytics at Orkla)

  • Machine learning and application to business


    Rogelio Andrade (Department of Data Science and Analytics, BI Norwegian Business School)

  • Q&A