#NORA Partner Workshop: Digitalization and Virtualization of Communications – how and how much?

The efforts of digitalizing corporate communications are riddled with prospects and perils on multiple dimensions: There are evolving legal frameworks as well as newly emerging competency needs for communication staff to track and incorporate, but also a plethora of new tools for content generation and calibrating the stakeholder journey across platforms, as well as vast possibilities for aggregating data and insights – not only across channels, but across organizational functions as well.

In this seminar, we explore latest research on these prospects and perils. The seminar starts with an overview presentation and discussions laying out major dimensions of the “digitalization challenge” for communications. After the coffee break, we will take a “deep dive” into two of these dimensions (focusing on leadership in times of misinformation and leveraging the potential of data and insights) – giving opportunity for sharing practical insights and leading more dedicated peer discussions. We close with an outlook on future themes and a joint lunch with all participants.

The event is closed to #NORA corporate partners and their guests.

Schedule

• 8.45 – 9.00
  Arrival at venue. BI Norwegian Business School, Nydalsveien 37, 0484 Oslo. Room A2 – 070 (light breakfast served)
• 9.00 – 9.15
  Welcome. Amir Sasson, Professor of Strategy and Provost for Innovation and Outreach at BI Norwegian Business School. Alexander Buhmann, Associate Professor of Corporate Communication, BI Norwegian Business School, Director of #NORA
• 9.15 – 10.30
  Workshop element 1. Digitalizing corporate communications from a managerial perspective: Challenges, frameworks, and approaches. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University and Professor of Communication and Leadership, BI Norwegian Business School
• 10.30 – 10.40
  Coffee break
• 10.40 – 11.15
  Workshop element 2. Deep-dive topic A: Leadership in times of misinformation. Vilma Luoma-aho, Professor of Corporate Communication and Vice Dean of Education, Jyväskylä University, School of Business and Economics
• 11.15 – 11.50
  Workshop element 3. Deep-dive topic B: Leveraging the potential of data and insights for communication management. Alexander Buhmann, Associate Professor of Corporate Communication, BI Norwegian Business School, Director of #NORA
• 11.50 – 12.00
  Wrap-up and outlook
• 12.00 – 13.00
  Lunch, BI 7th floor faculty restaurant