At the second BI-Fudan MBA Alumni Forum the 11th of March, the speakers were Vice-President of the Chinese Olympic committee Mr. Tu Mingde together with Professor Hermann Kopp from BI Norwegian School of Management. After Professor Lu Xiongwen, Dean of School of Management at Fudan University, had held his opening speech, the topic was “Innovation and the Olympics”, which the audience seemed to appreciate.
Mr. Tu Mingde gave the listeners insight in the amount of planning and work that goes into hosting the Olympics. The changes the 2008 Olympic Games has had on the urban planning and developments in Beijing are tremendous but very exciting. Mr. Tu Mingde himself has been very much involved in China’s two Olympic bids. He was initially involved for the 2000 Olympics and later for the 2008 Olympics. Hhe showed great excitement and looks forward to show the world spectacular new arenas, new subways and the best of what Chinese culture has to offer.
Professor Hermann Kopp gave a brief introduction on how the Olympic Games have evolved since the reinvention in the late 1800s. He discussed the role of the entrepreneur and the entrepreneurship and also talked about how sports and huge sports events are driving forces for economic developments and developments in tourism.
The audience included guests from the various BI-Fudan MBA and CMP classes along with representatives from Swedish Chamber, students from the Norwegian School of Entrepreneurship, BI Bachelor class of Marketing along with members of the Fudan staff.
For more information regarding the BI-Fudan MBA Program or the BI-Fudan MBA Alumni Forum, contact Director of Studies for the BI China Programmes Ms. Sissel Hammerstrøm: email@example.com