The European Association for International Education (EAIE) is the largest organization in Europe for professionals working with all aspects International education.
M&R Professional Section
The course is organized by the Marketing & Recruitment professional section of the EAIE. Feite van Dijk, Senior Adviser at the International Relations Office is a member of the M&R board and when he proposed BI as the venue for this course this was gladly accepted by the EAIE.
“BI can offer the perfect facilities and surroundings for a course that addresses the future and it wasn’t difficult to convince the EAIE of that” says Feite van Dijk.
The information age
‘Marketing in the Digital Age’ will address the impact of the information age on the fundamentals for marketing and recruitment for education institutions and give an introduction to e-marketing and impart skills that will give an advantage to the course participants in this new and complex digital marketing era.
The course teachers are Chris Price from MJD Consultancy, UK, Andrew Nicoll, Head of International relations at Coventry University ,UK and Tony Lee from Digital Student Recruitment, UK. Together they represent a wide range of experience in international marketing and recruitment in the higher education sector.
The participants of the course come from 7 different countries including Norway They mainly work within marketing, recruitment, communication and international relations at various Higher Education Institutions.