In January, BI Norwegian Business School launched a management development programme for the Nordic insurance company IF, with participants from Norway, Sweden, Denmark and Finland. Nineteen participants attended IF’s Basic Programme for younger/new leaders. This autumn, BI and IF will launch a corresponding management development programme for senior managers in the IF group; the Executive Programme.
Stamp of approval
According to IF’s programme coordinator Aud N. Rogstad, IF used to run their own management development programmes in-house together with a few selected partners.
In 2009, the company decided to work with an academic institution. ”In IF Norge we are well aware of what BI Norwegian Business School stands for, and we selected BI to improve the quality of our management training,” says Aud N. Rogstad, pointing out that IF focuses on situation-oriented management.
”We believe that good management is to help others succeed. The tailored BI management programme headed by Geir Thompson, who holds a PhD in Self-Management, was right up our alley,” says Aud Rogstad.
Committed senior management
Aud Rogstad points out that the IF group management has been very positive and committed to the competence enhancement process. She particularly likes that the programme consists of a combination of both professional input from BI Norwegian Business School and from IF’s senior management. The management development programme has to a large extent been tailored to IF’s needs, and the group is responsible for the content of two of the six modules.
BI Norwegian Business School’s project manager Kristin Ølberg says that she has found cooperating with IF inspiring, adding that the cooperation will continue beyond the two programmes scheduled in 2010.
Studying at BI is inspiring
According to Aud N. Rogstad, IF’s management development programmes used to consist of residential courses at various external conference hotels. Now three of the modules take place on the BI campus.
”It is great that IF and BI trade locations. Studying at the campus of a management school such as BI Norwegian Business School gives you a real boost of energy,” Aud Rogstad concludes.