BI students Alexander S. Myers (22) from Lillestrøm, Håkon Hafskjær (22) from Fetsund, Tom Erik Kristiansen (22) from Nittedal and Kenneth Østnes (22) from Lillestrøm advanced all the way to the semi-finals of the world's largest case competition, sponsored by the Big Four audit firm KPMG. This year's event was the largest in the competition's history, with 6,000 students from more than 300 universities in 24 countries competing against each other to develop solutions to realistic business scenarios.
“At the competition you are given a 15 to 20 page case study of a company in which various facts, challenges and opportunities are listed. Our task was then to develop a set of recommendations on, for example, how Volvo can grow in China. We had three hours to come up with a solution and make a PowerPoint presentation,” Alexander told Romerikes Blad, a local newspaper covering Lillestrøm and surrounding communities.
The students placed sixth overall.
“We felt we should have made the finals, so it was kind of bitter not to be among the four teams that got there. It was actually very bitter at the time. Looking back, however, we are very pleased with our performance,” says Alexander.
The team from the University of Hong Kong won the competition.