BI Summer programme

12 July 2013

This summer 75 students from 18 nationalities participated in BI Summer Programme, to learn about intercultural management from a Scandinavian perspective.

In addition to lectures, case studies, and group work the students also participated in different activities outside the classroom. On the agenda was a company visit to Telenor, where the Head of Governmental Relations gave a lecture about the history and evolution of Telenor and a guest lecture about the travel industry in Norway was held by the CEO of Hurtigruten Daniel kjeldam.

In co –operation with Adidas Norway the students had to hand in an assignment where they had to find a way to engage the urban female market in Norway with the company`s brands. The aim was to learn about the Norwegian market, consumers and culture from a practical aspect.

- These companies are not only very relevant to the students but also helps them see how the Scandinavian management has to be adjusted to a multi-national environment and culture and the opposite- how a multi-national company has to adjust to a local culture and environment, says associate professor and responsible for the course Sangeeta Singh.  

One of the participants is Tagjer Salakhov who graduated from the Engineer University in Russia 2008. Today he works for the Russian oil company Rusnef, who recently signed an agreement with Statoil that complete the contractual framework of their Joint Venture to explore offshore frontier areas in the Sea of Okhotsk and in the Barents Sea. 

 -After attending the petroleum conference NOS in Stavanger last year I decided to take some classes in Oslo to learn more about Scandinavian and Norwegian culture and how they mange their projects, says Tagjer.



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