BI students win the IE University International Case Competition

Photo: IE University

In the end, BI students Anders Fjellheim, Danielle Raposon Ajoc, John Abdelsayed and Kaitlyn Chapman came out as the winners with their team Stratavision Consulting. 

The students solved the first case before they headed down to Madrid. BI’s team did well and placed second in their devision. 

“Workcations”

In the second case, provided by international hotel chain Radisson, the teams had 24 hours to find a solution to accelerate Radisson’s growth, especially in the APAC (Asia-Pacific) region. BI won the initial round, earning them a spot in the final together with two other universities. In the final, they impressed the jury and secured the victory with their solution to make Radisson’s hotels family-friendly for “workcations”, including features like workspaces and childcare services across all Radisson hotel concepts. 

“They won because the jury thought they had a solution that was doable, and it was different from the other teams. They had done great research and had well-supported arguments,” says their advisor Svein Lund. 

A valuable experience 

“This week has been both stressful and rewarding for me. Despite the stress, I found joy in pushing my limits and stepping out of my comfort zone,” says team member Andres Fjellheim, adding:

“Meeting other students my age from around the world has also been a definite highlight!”

Svein Lund believes that students gain valuable experiences from case competitions. 

“Taking part in a case competition allows students to use and combine subjects they study. It also helps them develop teamwork skills with people from different backgrounds, creating valuable experiences for their future,” says Lund.

Photo: IE University