BI Alumni

BI Alumni Forum New York

Business, innovation and technology can solve both your advertising headaches and the world's biggest challenges with regards to poverty, protecting the planet and ensuring dignity for all.

Ingvild A. Sørensen, Senior Manager, Business of Tomorrow, UN and Lars Hvinden, Lars Hvinden, Ad Tech Consultant and founder of Hvinden Consulting, will tell you more at BIs annual after-work business forum and reception in New York.

How Technology Has Changed Advertising

Lars Hvinden will talk about new advertising technologies, their impact and how to use them for optimal results. 

Hvinden is founder of Hvinden Consulting. He started his company to make advertising technology less complex and more profitable for businesses. Hvinden is passionate about digital transformation and was previously managing Programmatic in Aller Media Norway. He holds a degree in Marketing Communication from BI.

Solving the world’s biggest challenges

Ingvid A. Sørensen will talk about how business has a role to play solving the world’s biggest challenges within the next 15 years: ending global poverty, protecting our planet and ensuring a life of dignity for all. She will share her views on why and how companies around the world are working with the United Nations, and how radical innovation and new more sustainable business model are key to tomorrow's market.

Sørensen is a senior manager at Global Compact LEAD, an exclusive platform designed to engage the most committed companies within the United Nations Global Compact to lead the way to a new era of sustainability. With participation from sustainability leaders from all regions and sectors, LEAD brings a wealth of expertise to the challenge of achieving higher levels of corporate sustainability performance. Sørensen holds a Bachelor of International Marketing at BI and an MSc degree from the University of Bath. 

Presentations will be followed by a networking reception where refreshments and a light buffet will be served.

The joint student/alumni event will take place at our partner school in Manhattan, Lubin School of Business, Pace University.

Practical information

  • Time:Wednesday, 29 March 2017 18:45 - 21:00
  • Place:Pace University, 18th Floor Banquet Room 163 William Street (between Beekman and Ann Streets)
  • Price:Free of charge for alumni
  • Enrolment deadline:23rd March 2017
  • Contact:BI Alumni (