Alumni of the week

London calling

Helge Rambøl


International Development Director

The National Express Group PLC

Bachelor of Science in international Marketing

“The company focuses on mergers and acquisitions to grow, and we are involved in significant transactions across the world. My area of expertise is actually very much related to my studies at BI.”

When deciding to develop his career in an international setting, Helge Rambøl chose one of the world’s most fast-paced business environments.

His favourite thing about working in London is the variety of his job, combined with the city’s international environment, consisting of professionals from all over the world.  As International Development Director for the National Express Group PLC, a large public transport operator in the UK, Rambøl is in charge of international strategy.

While studying International Business at BI Norwegian Business School, he spent one and a half years as an exchange student in the UK. The Norwegian has pretty much stayed there ever since - now approaching 15 years working abroad.

His current job entails searching for new growth markets for his company, including identifying new geographic markets.

Need for adaptation

‒ It can be anything from developing our strategy and mission, to actually implementing the strategy and entering new markets. The company focuses on mergers and acquisitions to grow, and we are involved in significant transactions across the world. My area of expertise is actually very much related to my studies at BI, Rambøl says.

The public transport industry is rapidly changing along with new technological developments.

‒ There is an increasing technology and digital element to what we do, so we have to adapt the business. At the moment we are working on a technology strategy for the group, relating to things like autonomous vehicles and electric buses, he says.

When asked about what initially attracted him to BI, he highlights the business school’s international recognition and multiple accreditations, as well as their many exchange programmes. After completing his studies, Helge joined the graduate scheme at KPMG, where he got the opportunity to work full-time while doing an MBA at the University of Manchester. 

International role

Life in London is busy, but in a good way, according to Rambøl. On a typical day, he arrives at the office around eight in the morning, ready for pretty much anything.

‒ I have a long list of tasks to juggle, a number of different projects, and at the same time I travel a lot, given that my role is international, he says.

Weekends are spent trying to get some rest, but also catching up with friends and trying to hit the gym, which is not always easy to make time for during the week. Rambøl is also a big football fan, so he tries to catch some matches, go to some concerts and take advantage of everything London has to offer.

Helge Rambøl

A truly international environment