Bachelor of Public Relations 2008
“My involvement in the student organisation really piqued my interest in the discipline of communications.”
Henrik started working immediately after graduating, and he has already made himself noticed in major technology companies such as Opera Software and Finn.no. Now he has embarked upon the uncertain life of an entrepreneur.
After finishing officer's training school, Henrik was eager to start working, but chose to get an education first.
"I never really planned to go this direction, but my interest in communications was probably there, under the surface. My involvement in the student organisation really piqued my interest in the discipline of communications. The studies were exciting, but the practical part was what really got me hooked."
Now he is part of the start-up success reMarkable, which in 2017 posted pre-orders for graphic tablets totalling NOK 180 million. The company thus became the world's third most successful hardware start-up ever, measured in sales.
What is your role as head of communications for reMarkable?
"We have a small marketing department and we work closely together. Among other things, I'm responsible for media contact and external communications in Norway and internationally. This means that I work a lot with social media, customer communication, e-mail marketing and CRM, to mention a few things. I have experience as a communications adviser and head of communications from other technology companies, and I'm doing a lot of the same things now that I did then."
Which personal qualities are important in order to succeed in your role?
"When it comes to culture-building, it’s important to be cheerful, and make sure that we take care of each other. And willingness to work is also important – being able to take it all in stride and work hard to reach the objectives you set for yourself. It's important to be involved. I spend a lot of time immersing myself in what I'm doing, and I stay up-to-date on a lot of things that happen within technology. Liking people is an advantage when you work with communications. I really like talking to people and I'm always juggling a number of projects. But you also have to be good at relaxing when the time and opportunity opens up."
What is it like to work for a start-up?
"I've had several exciting jobs, but I've never had as much fun as I have now. It's like a rollercoaster. Even though most days are fun, there are also some frustrating, rough days. To me, the advantages far outweigh the disadvantages, but it's no walk in the park. Including for those around me. You have to make sacrifices, and there will be some very long days, but the sense of ownership and achievement it inspires is extremely motivating. Everyone should work for a start-up once in their life."