Alumni of the week

The ability to create your own opportunities

Pia Seeberg


Operates the websites Piaseeberg.no and Blidinegenpt.no, freelancer for various media outlets, lecturer and physical and mental trainer

Bachelor degree from BI, as well as continuing education as physical and mental exercise trainer

“As a self-employed entrepreneur, it's easy to become enamoured with thoughts, ideas and visions, rather than solid calculations. A combination of the two is often a recipe for success.”

In a multifaceted media landscape, the educational foundation must be precisely that - multifaceted, says freelancer, lecturer, journalist and physical and mental trainer, Pia Seeberg.

Text: Pia Seeberg
Photo: Sara Haugen 

My current workday is complex. One day, I'll be working from home, drinking my coffee, and the next day I'll be organising and carrying out events for more than 600 people. And then there's everything in between - writing, taking photos, creating content, editing video, marketing, communicating with people, making plans, sticking to budgets and achieving my revenue targets. There's a lot to think about when you choose to be your own boss in a constantly changing job market.

Flexibility and freedom go hand-in-hand with responsibilities and self-discipline, two factors that are crucial in operating your own business. You also have to be totally committed when it comes to taking the opportunities as they present themselves; you can't be afraid to do things in ways you hadn't initially planned. You have to learn to be complex, just like a bachelor degree from BI.

In my opinion, there is great strength in knowing a little about everything, particularly if this interfaces with a personal interest or hobby. Personally, physical and mental exercise have always been important, and I came to recognise early on that I wanted to make this part of my workday, if possible. Through my education at BI, I gained insight into various arenas and opportunities in working life in Norway, which enabled me to stake out a course for my own workday.

Today, I use my basic understanding of economics to plan both my own projects and work organisation, but also events, projects and cooperation with others. My economics teacher always emphasised the importance of doing a "cost/benefit analysis" prior to and during projects, which is something that has stuck with me. No matter how fun, rewarding and exciting a project may seem, it is important to ensure that you make money on the efforts you invest. As a self-employed entrepreneur, it's easy to become enamoured with thoughts, ideas and visions, rather than solid calculations. A combination of the two is often a recipe for success.

All in all, I operate in a job market where I depend on creating my own opportunities, and must continuously ensure progression and efficiency, combined with an ability to deliver. I gained access to the right tools early, which enabled me to build my own career just the way I wanted. You always have more to learn, particularly in the current media landscape, but the basic principles will always apply. I'm glad to have learned them.