Marketing Research for Breakfast The smart joker: Can humorous advertising benefit firms’ impression management? How can firms use humorous advertising as an impression management tool? Jump to... The smart joker Registration Registration First name Last name Position Employer E-mail Are you a member of BI Alumni? Yes No Do you want to stay updated on the latest news and insights from BI Norwegian Business School? Yes, please! I hereby consent that BI can send me news, invitations and other relevant information in the following channels: E-mail newsletter Social media, such as Facebook or Instagram SMS Send