Picture and personalia
- Born: 1999
- Degree: Bachelor of Business Administration (BBA) – Specialising in International Business
- Position: Marketing Manager at Everledger
"Give it a go. Fail. And then go again. In cases you have the perfect environment to push yourself and discover new ways of addressing a problem."
When were you an active case student at BI and at which campus?
I was a case student in the 2019/2020 Academic Calendar at the Oslo Campus.
Why did you decide to join BI’s case activities?
I wanted to apply my academic skillset to a real-world context by solving current problems facing industries today. The opportunity to work alongside diverse individuals in a case-team and present together was also enticing.
What was the name of your case team and how did you find your teammates?
I like to say that I was ‘poached’ by Tal Consulting, as they needed one more member and fortunately I did not have a dedicated team as I had just started at BI. It was great to join them as they were, from day 1, very determined to succeed.
Did you have a specific role on your team?
My specialty in the team was developing the macro-level models for our solutions. Designing a simple framework allowed our team to provide both memorable and clear strategies that were visual in nature. I was also a core presenter who started our speeches and often took a lead in Q+A sessions. I like to define my role as the ‘Storyteller’.
Which case competitions did you take part in?
We were fortunate enough to go through undefeated in the Norway competition, winning the BI Oslo Case and both National Cases. In doing so, we were selected to compete at Copenhagen Business School’s International Case Competition, which focused heavily on sustainability initiatives.
From that, I had the privilege of being the only non-Norwegian in the BI National Representative Team for the BIICC in February 2020.
What is your best memory from your case journey at BI?
By far the best aspect of my time during case competitions was getting to know Tym, Snekha and Vlad (the other members of Tal Consulting). I often found myself laughing with them all, fatigued and exhausted after having not slept for 24 hours. While that may not sound like something to laugh at (we may have been delirious?) you truly do enjoy the time with your team mates. An individual best memory of this was in hour 11 (of 12) during our Gjensidige case. We had a group conversation, trust everyone to do their part and pushed to finished the presentation. It ended up being our best and most successful solution as a team.
What are your top three takeaways from case training and competitions?
It is truly difficult to select a top three. However, the most valuable takeaways I have all relate to the team dynamic. We spend so much of our time at Business School’s learning pure content that we often forget the human element. Inevitably, I believe that a strong team will always outperform a strong solution. Our team became better throughout our training and competitions as we learnt each other’s strengths (and weaknesses), learnt to trust one another and finally found a way to develop ‘psychological safety’, which is deemed the pinnacle of any high performing team. Whilst I had many takeaways from speech practice, slide design and executing financial modelling, it was the lessons I learnt about team dynamics that I will remember most.
What skills did you learn from participating in case which were relevant to your development/career and how?
During case competitions, you are often exposed to a lot of information, all at one time. The skill I developed that allowed me to quickly interpret and contextualize this information is invaluable. Not just for a future consulting career, but in life when we have to filter and process the information we are receiving. Adding to that, having the skill to present that information on a slide deck or during a speech is even harder. During case training you often get to push the limits of your comfortability in this way.
Do you have any advice to students who are curious about case?
Give it a go. Fail. And then go again. In cases you have the perfect environment to push yourself and discover new ways of addressing a problem. In doing so, I have no doubt you will succeed and I cannot begin to describe the excitement you will feel when your team puts together a presentation that they are incredibly proud of.