Digital PhD Defence: Kateryna Maltseva

PhD Candidate Kateryna Maltseva, Department of Communication and Culture, will defend her thesis for the Doctor Philosophiae Degree at BI Norwegian Business School.

Title of the thesis:
“Digital Self-Tracking: Psychological and Behavioral Implications”

Title of trial lecture:
"What strategies could companies choose for enhancing consumer usage of self-tacking devises?"

Digital recording of the trial lecture will be available to the committee and evaluated prior to the defence.

The Evaluation Committee:

• Chair: Professor Fred Selnes, BI Norwegian Business School
• First Opponent: Professor Christoph Fuchs, Technical University of Munich, TUM School of Management
• Second Opponent: Associate Professor Barbara Briers, Vlerick Business School, Belgium

Supervisor:

Professor Christian Fieseler, BI Norwegian Business School has been the candidate´s main supervisor, and Associate Professor Klemens Knöferle, BI Norwegian Business School, has been the candidate´s co-supervisor.