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Employee Profile

Aleksandra Jbara

Coordinator - Department of Marketing

Publications

Jbara, Aleksandra & Chabanova, Evgeniya (2023)

Hvem er fremtidens markedsførere?

BI Business Review [Fagblad]

Jbara, Aleksandra & Chabanova, Evgeniya (2022)

Tre norske trender innen markedsføring

BI Marketing Magazine [Fagblad]

Jbara, Aleksandra & Chabanova, Evgeniya (2022)

Tre norske trender innen markedsføring

BI Business Review [Fagblad]

Jbara, Aleksandra & Chabanova, Evgeniya (2021)

700 norske selskaper analysert: Lønner nyansettelser seg?

BI Marketing Magazine [Fagblad]

Jbara, Aleksandra & Chabanova, Evgeniya (2021)

700 norske selskaper analysert: Lønner nyansettelser seg?

BI Business Review [Fagblad]

Worm, Stefan & Chabanova, Aleksandra (2019)

Hvordan kan markedsføring påvirke organisasjonens resultater?

BI Business Review [Fagblad]

Worm, Stefan & Chabanova, Aleksandra (2019)

Hvordan kan markedsføring påvirke organisasjonens resultater?

BI Marketing Magazine [Fagblad]

Jbara, Aleksandra & Chabanova, Evgeniya (2023)

Demand for Marketing Executive Talent: an Exploratory Study of Norwegian Firms

[Academic lecture]. AMA-Sheth Foundation Doctoral Consortium.

Jbara, Aleksandra & Chabanova, Evgeniya (2022)

Impact of Marketing Human Capital Additions on Firm Performance: Does employer image projected in text of job vacancies attract the “right talent”?

[Academic lecture]. Marketing Strategy Meets Wall Street VII.

Chabanova, Aleksandra & Chabanova, Evgeniya (2020)

Building Marketing Capabilities

[Academic lecture]. Marketing Strategy Consortium 2020.

Worm, Stefan; Chabanova, Aleksandra, Sotgiu, Francesca, Srivastava, Chandra & Srivastava, Rajendra K. (2019)

Towards an Emerging Theory of the Marketing-Finance Interface

[Academic lecture]. Marketing Strategy Meets Wall Street Conference VI.

Chabanova, Aleksandra (2018)

Building Marketing Capabilities

[Academic lecture]. ISBM PhD Camp for Research in B2B Markets.

Chabanova, Aleksandra (2018)

Building Marketing Capabilities

[Academic lecture]. 31th EMAC Doctoral Colloquium.

Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2018)

The Framework of Market-Based Assets – A Meta-Analytical Study

[Academic lecture]. JAMS Thought Leaders’ Conference on Generalizations in Marketing.

Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2017)

The Framework of Market-Based Assets – A Meta-Analytical Study

[Academic lecture]. Marketing Strategy Meets Wall Street Conference V.

Academic Degrees
Year Academic Department Degree
2016 BI Norwegian Business School Master of Science
2009 Lomonosov Moscow State University MSc in Economics
2007 Lomonosov Moscow State University B.S.
Work Experience
Year Employer Job Title
2015 - Present BI Norwegian Business School PhD Candidate

BI Business Review articles: